From January 30th to February 3rd, the first China Jilin Songhua River Ice Skating Marathon Challenge and the main venue of the 2024 National Fitness New Year's Greeting were held on the banks of the Songhua River in Jilin, which was also a New Year celebration on the Songhua River. In this grand event of the traditional festival "New Year on the Songhua River", BYD has become the focus of the arena with its excellent technology and the concept of green travel.
The event is based on the ice skating marathon, supplemented by 10 ice and snow sports events and 10 ice and snow experience activities, aiming to create a carnival of winter ice and snow events in Songhua River. In this ice and snow, BYD's new energy vehicles have become a beautiful scenery on the field.
As one of the supporting brands of this event, BYD's Formula Leopard Leopard 5, Denza D9, N7 and Song L and other models appeared. These new energy vehicles not only perform well in terms of performance and comfort, but also demonstrate BYD's leading technology in the field of new energy vehicles.
BYD's original intention is to let more people experience the speed and passion brought by new energy vehicles through ice and snow events, so as to advocate green travel and cool the earth1. At the scene, BYD's new energy vehicles not only attracted the attention of the contestants, but also amazed countless audiences.
In addition to the wonderful performance on the field, BYD also organized brand communication activities based on local characteristics. BYD has created the concept of a natural skating track on the Songhua River at 42 degrees north latitude to help Jilin Province promote the high-quality development of the ice and snow economy in cold regions. This move not only demonstrates BYD's sense of social responsibility, but also further enhances the brand's influence and reputation.
Looking ahead, we look forward to seeing more exciting stories about BYD and ice and snow sports. It is believed that with their efforts, more people will understand and fall in love with ice and snow sports, and jointly write a beautiful chapter of harmonious coexistence between human beings and nature.
In this era of passion and vitality, let us witness the perfect combination of new energy vehicles and ice and snow sports, and gallop all the way between ice and snow.