Director of the Dialogue Operations Committee
Some people say that the era of the lawyer industry is gone, how can young lawyers stand out in the industry and low-price competition?
In this issue, we talk to the director of the business committee of Lingyun Law FirmZhang withAs a lawyer, she will provide young lawyers with tricks to break the situation in many aspects such as obtaining case sources and responding to competition.
With the law as the pen and the case as the ink, draw the value of the service and identify you at a glance in the crowd.
In 2024, answer questions from young lawyers
1. How can young lawyers get more cases?
Zhang with
To put it simply, the core factor is:Let enough people recognize you.
One might ask, isn't that major important? Of course it is important, but if you examine the topic carefully, what you are talking about here is only the source of the case.
Does the source of the case have to be the undertaker? The answer is not necessarily.
At the same time, I also very much agree with a senior in the industry that professionalism is the duty of a lawyer. This is often the least worth discussing.
Personally, for example, I have never taken on a single criminal case since I started practicing law, but I still receive a variety of criminal case consultations every year. I will recommend the case to an absolutely professional criminal lawyer depending on the situationA lawyer who specializes in construction projects can also become the source of any type of case
Also, I'm talking about "recognition", not just "awareness". The reality is often that in a large law firm, many colleagues do not necessarily know each other, and even more so for new lawyers.
To know,For a lawyer with strong professional ability, the value supply that his peers can provide is often more accurate and amazing.
The specific recommendations are as follows:
1.It doesn't matter what size of law firm you practiceLet all or at least most of your colleagues see you and know you first;
Show off your "recognizable points" that make you unique, and let others remember you。Of course, this "recognizable point" should be diverse, and personality, hobbies, and majors can actually become your "recognizable point";
3.It's best to prioritize before the professional label is solidDevelop a "reliable" practice habitto make your colleagues, team, and mentoring lawyers believe in you;
4.SelectivelyJoin the Alumni Associationor various kindsSocial organization
5.AlthoughWrite articles and give lecturesIt's a bit old-fashioned, but it's very effective.
The source of the case is often brought by many complex factors, and the two easiest ways to land are to know more people and concentrate more to be professional. But the major here also needs some externalized and visible results, and you have to let others know what aspects you have studied, researched, achieved, and cased.
2. How to deal with the competition between lawyers?
Zhang with
Regardless of the level and experience, lawyers need to face the best competition.
The biggest cost of the lawyer industry is the lawyer's time, and due to the difference in responsibility, experience, and working methods, the cost between different lawyers really cannot be generalized. Therefore,It's important to price your services correctly
For example, if you work in a law firm, the chief lawyer who is best at handling criminal cases charges 100,000 yuan in similar cases, and as a fledgling lawyer, if your ** is close to 100,000, the client has a reason to make a "better" choice. Therefore,Combined with their own experience and cost, it is necessary to determine a relatively reasonable ** range.
Secondly, you need:Have enough knowledge of the market
Previously, I accepted a consultation on a construction project case, and combined with factors such as the subject matter and difficulty of the case, we finally gave an upfront cost of 250,000 yuan plus a risk fee.
At the same time, we are open and honest with our clients about the situation of other law firms. After his investigation and comparison, we found that our expectations for the construction engineering teams of other institutions are basically accurate.
In this case, at least I can be sure that the client can understand that our ** is definitely not a random estimate, patting my head, because I know that I am in the competition, and I know myself and the enemy.
Finally,There is room for income generation。If you have difficulty collecting $100,000 for a case, then why not work with a lawyer who can collect $1,000,000?
If the above situation happens, the revenue generated by the source is already higher than your original **, and it is possible to obtain higher customer satisfaction and repurchase rate. That is to say:Looking at the problem from a different angle, maybe there is a different scenery.
3. What advice or advice do you have for young lawyers?
Zhang with
This topic is indeed a bit "good for teachers", but I also want to share some through this article.
Don't make a typo, and the essay should be standardized. Clerical ability is almost a stepping stone for newcomers to build team trust;
Treat colleagues as customers and do less things that disgust them. A colleague's evaluation of a person is extremely credible to the outside. Some people may also wonder, what if some colleagues are just difficult to get along with? Don't be tough. In other words, does every customer make you feel relaxed and easy to get along with? What you need to change is yourself;
It is impossible to get financial freedom right out of the box in any industry. Be a long-termist person, so that the biggest fruit has enough time to take root, sprout, blossom, and bear fruit;
Be humble and diligent, keep learning, and keep loving.
* |Lawyer Lingyun.
Lingyun Law Firm.
17th Floor, Lingyun Building, No. 229, Qianfu Road, Xishan District, Kunming City, Yunnan Province.
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