On January 16, Yang Zi and Huang Shengyi went to the live broadcast room of Douyin expert @cousin (Qin Jinjin) to bring goods, which then caused a series of controversies. On behalf of more than 60 merchants, someone reported to the police that they paid more than 30 million yuan for live broadcast services, but the sales failed to reach the minimum amount stipulated in the contract. Ms. Wang, the person in charge of a bacon brand, told ** that she prepared bacon products worth 1.7 million yuan for the live broadcast, but only one order was sold.
On January 26, the police officer in charge of the case responded that the case has been accepted and is in the investigation stage. Merchant: Prepare 1.7 million yuan of bacon and sell only one orderAccording to ** report, Ms. Wang, the person in charge of a bacon brand, signed a contract with Shanghai Shengchenze Advertising Media *** hereinafter referred to as "Shengchenze Media") after seeing a live investment advertisement on Douyin. After paying the pit fee of 100,000 yuan, the other party promised to do two big anchor live broadcasts + some small anchors to bring goods, and guarantee 1:14, that is, the minimum sales of 1.4 million yuan, otherwise they will be refunded in equal proportions.
According to the contract provided by Ms. Wang, Shengchenze Media provides live streaming services, and each live broadcast artist is the industry's top talent, and the guests are stars. Among them, the first live broadcast will be on January 16, which will be broadcast live by the talent @cousin (Qin Jinjin), artists Huang Shengyi and Yang Zi; The time of the second show and the guest of artists are yet to be determined.
However, the progress of the live broadcast was not as smooth as Shengchenze Media had promised. Ms. Wang said that Shengchenze Media had reminded them of the problem of exploding orders, soThey prepared bacon products worth 1.7 million yuan, with a shelf life of 180 days, but in the end only one order was sold, with sales of more than 100 yuan. "The promised ratio has not been completed, and we can't get the live broadcast slice of the same frame, and Shengchenze Media has no ability to execute this contract. Ms. Wang said that they asked for a refund for the termination of the contract, but they were repeatedly delayed by Shengchenze Media. 
**Response: AcceptedIn mid-January, Ms. Wang came to Shengchenze Media's office in Shanghai and found that a number of brand merchants with similar experiences were also squatting here. Merchants set up a group and launched Solitaire, and according to the statistical results, a total of 71 merchants were involved. Among them, the one who signed a contract with some businesses was Shanghai Good Mother Film and Television Development*** Ms. Wang told reporters that she had called the police and got the "Shanghai Public Security Bureau Case (Incident) Receipt of Receiving Reports".
On January 26, the police officer in charge of the case responded that the case has been accepted and is in the investigation stage. "After accepting a case, there will be a result for a maximum of 60 days, and if it is a criminal case, it will be filed, and if it is not a criminal case, it will not be filed. ”The police said, "Because this is an economic case, involving several accounts, not just the account of Shengchenze Media, we need to verify, and now the flow of funds has not all come out." ”
On January 26, Mr. Wang, the relevant person in charge of Shengchenze Media, introduced that because of various emergencies on the scene, the live broadcast data on January 16 was really poor, and the merchants were more excited. Regarding the failure to meet the promised sales amount and no refund, Mr. Wang said that the contract was not for a single live broadcast. Huang Shengyi's studio issued a statementOn January 25, Huang Shengyi's studio issued a statement saying that on January 16, Huang Shengyi and Yang Zi were invited by Douying Culture Media (Shanghai)** to go to the live broadcast room of @cousin (Qin progress) as guests to help promote and bring goods.
The studio emphasizedThe two have not made any form of authorization such as investment promotion and any commitment to guarantee quantity, and the two have fully fulfilled the content of the contract, including the agreed live broadcast duration, and the need to help promote 30 designated products as guests.
For any unauthorized use of Huang Shengyi, Yang Zi's portrait or name for any form of commercial activities, we will resolutely pursue their legal responsibility. The studio said that they had immediately urged Douying Media to strictly perform the contract with all merchants and brands, and properly handle the aftermath in a timely manner. 
Celebrities frequently overturn with goodsIn recent years, it is not uncommon to use the halo of stars to live broadcast goods and "overturn".
In 2020, the senior management of the live broadcast generation operation platform complained to ** that the star brought the goods, and spent 100,000 pit fees to find Yang Kun to bring the goods, but only sold 18,348 yuan in sales. spent 100,000 yuan to find Huang Shengyi live broadcast, and finally only sold 5 cups, with sales of 695 yuan.
On November 23, 2023, the topic "Celebrities Collect 3."The pit fee of 30,000 yuan only sold a pack of fungus" ranked first on Weibo's hot search. On November 21, Anhui Cunshi Culture Communication *** said that it paid 330,000 yuan pit fee, and finally only sold a pack of fungus, 64$9.
In 2021, a merchant spent 510,000 yuan in pit fees to ask Chen Xiaochun to endorse the product, but only sold 4,000 yuan of goods, and the merchant sued the promotion media company in court, and the Guangzhou Intermediate People's Court finally ruled that the media company responsible for promotion returned 410,000 yuan to the merchant. Will you buy the products that the star brings? What are your thoughts on this? Let's talk in the comments section
*: China-Singapore Jingwei, Red Star News, Jiupai Finance, Yangtze Evening News.
Editor: Miao Yaxiang Review: Yang Huatao.