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Exploration and future vision in the electric era: Volkswagen's electrification strategy and plug-in hybrid layout in the Chinese market.
Introduction: As the global automotive industry continues to transform, electrification is the leader of a new era. Volkswagen Group China is actively responding to this change with a comprehensive and far-reaching electrification strategy. In the Chinese market, Volkswagen's chairman and CEO Brad revealed the layout and future development vision of the plug-in hybrid field. This article will provide an in-depth look at Volkswagen's electrification strategy, with a particular focus on the role of plug-in hybrid vehicles in this strategy and its future development vision.
1. The background of the electrification era and the response strategy of Volkswagen.
The advent of the era of electrification not only represents technological progress in the automotive industry, but also a deep concern for environmental protection and sustainability. Volkswagen Group China launched its electrification strategy in 2018 to actively respond to this change. Volkswagen has made significant progress in the field of electric vehicles in the past few years by launching a number of "oil-to-electric" models, such as the Bora Electric, Golf Electric, Passat PHEV and Magotan PHEV. And idThe launch of the family and the Audi e-tron family marks the Volkswagen Group's commitment to electric vehicles.
2. Plug-in hybrid as a transition to electrification.
In the era of electrification, plug-in hybrid vehicles are particularly important as a transitional solution. Volkswagen Chairman Braid made it clear that the company will make full use of the dominant position of the fuel vehicle business and further help the transformation of the entire product matrix to new energy through hybrid technology. At the heart of this strategy is the use of plug-in hybrid vehicles as a supplement to the slowdown in the growth of pure electric vehicles, so as to achieve a smooth transition from traditional combustion engine vehicles to pure electric vehicles. The Volkswagen Group's presence in this area reflects its deep insight into the market and its flexibility to respond to different consumer needs.
3. Challenges to the market threshold of plug-in hybrid vehicles and the future direction of technology development.
In the plug-in hybrid space, the market barrier is a key challenge. Gao Mengtian, Vice President of Volkswagen Group China, added that the threshold for plug-in hybrid vehicles on the market is that the pure electric range must reach more than 50 kilometers, but this is not enough. The article clearly points out that when developing future hybrid technology, a pure electric range of 100 kilometers is the bottom line for Volkswagen. This bottom line requires not only technological innovation, but also a deep understanding of the electric vehicle market and accurate prediction of future demand.
Fourth, the Volkswagen Group's technology path selection and China's market-specific solutions.
The Volkswagen Group rejected the range extender technology in the choice of technology path, and instead took plug-in hybrid as the main technology path. The article points out that the new generation of plug-in hybrid models based on the MQBEVO and MLBEVO platforms will be built with solutions specific to the Chinese market. This localized innovation is Volkswagen's response to the unique needs of the Chinese market, and at the same time it is a delicate balance of technology that leverages the advantages of the Volkswagen Group's global resources.
5. Upgrading and expansion of plug-in hybrid models.
Currently, the Volkswagen Group's plug-in hybrid models sold to the Chinese market include the Volkswagen Tanyue GTE, Magotan GTE, Passat PHEV, Tiguan LPHEV and Audi A6LPHEV. These models will be upgraded in the future to further improve performance, range and driving experience. In addition, models such as Volkswagen Sutar, Audi A4L, and Audi Q5L are also expected to launch hybrid versions, expanding the product line of plug-in hybrid models to better meet the needs of different consumers.
6. Future vision and social responsibility of electric vehicles.
The Volkswagen Group's electrification strategy aims to drive the automotive industry towards a cleaner, more efficient and smarter future. Globally, automakers are actively exploring new technologies and materials to reduce their negative impact on the environment. As one of the leaders in the industry, Volkswagen is not only leading the way at the product level, but also contributing to social responsibility. Through the promotion of electric vehicles, Volkswagen will promote the development of sustainable mobility and create a better future for society.
Conclusion: In the context of the electric era, Volkswagen Group China's electrification strategy and plug-in hybrid layout show deep insight into the future and active response. By cleverly using plug-in hybrid as a transition solution, supported by technological innovation and localized solutions, Volkswagen has not only maintained its leading position in the Chinese market, but also laid a solid foundation for sustainable development in the future. With the continuous upgrade and expansion of plug-in hybrid models, Volkswagen's exploration in the field of electric vehicles will continue to lead the development direction of the industry. In this new era of mobility revolution, the Volkswagen Group is willing to be a leader in change and lead the way to a cleaner, more efficient and smarter automotive future.