This article**: The people**.
Reporter Cao Shiyun.
People** 2024-02-21 15th edition).
In December 2023, retail sales in the country, driven by holiday** activities, increased by 49%, the largest increase in eight months. Indonesian Retailers Association** The country's retail sales growth rate for the full year of 2023 will reach 36%, with a growth rate of 37%—3.8%。
For a long time, Indonesia's retail industry has been dominated by traditional retail industries such as community wet markets and grocery stores. According to a 2021 study by consulting firm McKinsey, 77% of retail in Indonesia is conducted through traditional channels, while retail channels such as supermarkets and hypermarkets account for only 23%, with more than half of them being minimarts.
In recent years, Indonesia has continuously tapped the consumption potential of the domestic market, promoted the transformation and development of the retail industry, and encouraged foreign investment into Indonesia. Local banks in Indonesia are also actively promoting electronic payments, launching related activities and consumer credit. Convenience stores and street stalls around many popular tourist attractions in Indonesia have undergone digital transformation to provide a variety of convenient services.
As the largest retail industry organization in Indonesia, the Indonesian Retail Consortium has taken a variety of measures to promote the transformation and development of the retail industry. The association regularly organizes various events and seminars, inviting industry experts and others to share their experiences. The association also provides training and certification services, including store management, sales skills, customer service, etc., to help members improve their retail management capabilities.
While offline retail in Indonesia is booming, the development of online retail is also accelerating. In 2017, Indonesia** released its first "E-commerce Development Roadmap", which aims to address key issues facing e-commerce development at the national level, such as logistics, financing, consumer protection, information infrastructure construction, and talent training, and guide different departments to formulate and implement relevant policies and projects. Indonesia** has also strengthened the supervision of the e-commerce sector, encouraged international e-commerce platforms to invest in Indonesia and achieve localized operations, and provided a number of preferential policies to domestic e-commerce enterprises, including tax exemptions and loan support. In recent years, many Indonesian offline retailers have begun to expand their online business, and local convenience store chains have launched online shopping platforms such as mobile apps and shopping**.
Indonesia is a major player in Southeast Asia's digital economy, with an estimated size of US$82 billion in 2023, according to the latest data from statista. Indonesia** expects the country's e-commerce transaction value to be US$34 billion in 2023, up about 12% year-on-year. Indonesia's Minister of ** Zulkiforli Hassan said that the contribution of e-commerce to the Indonesian economy has increased significantly in recent years, and the industry has great potential for development.
JAKARTA, Feb. 20 (UPI) --