In the increasingly fierce competition in the automotive market, quality and quality often become the two key factors for consumer choice. Recently, BYD released 7The 980,000-plus Qin plus and Destroyer 05 Glory Edition, in stark contrast to the 10-200,000 yuan ** value new energy smart boutique car firmly built by Geely Galaxy, have become the focus of recent market attention. The different pricing strategies of the two auto giants have also raised questions about whether Chinese car consumers prefer cheap products or good products.
First of all, we can't deny the importance of ** factors in consumers' car purchase decisions. For many ordinary families, the car is still a significant expense, so ** often becomes the first factor in their consideration. The release of the BYD Qin plus Glory Edition has undoubtedly brought a lot of attraction to consumers. However, does low price mean that you can win the market?
The answer is clearly no. Because in addition to the best factor, the quality and value of the product are equally important. With the improvement of living standards and the change of consumption concepts, the requirements of Chinese household car consumers for products are also increasing. They are no longer satisfied with the basic needs of "having a car available", but pay more attention to the safety, comfort, intelligence and overall quality of the vehicle. Therefore, those car manufacturers that can provide high-quality and value-added products are often more able to win the favor of consumers.
It is based on this market insight that Geely has firmly embarked on the road of creating the most valuable products. They know that only high-quality products can win the hearts and minds of consumers, so they do not hesitate to invest heavily in technology research and development and innovation to create better automotive products. From Geely's next-generation CTB platform to the application of high-end three-electric technologies such as "11-in-1 intelligent electric drive, self-developed new formula battery, and wireless BMS", we can see Geely's efforts to improve product quality and value.
So, in the face of BYD's low-price strategy and Geely's first-value strategy, what choice will Chinese auto consumers make?
In fact, there is no one definitive answer to this question. Because different consumers have different needs and preferences. For those consumers who are sensitive to **, BYD's low-price strategy may be more attractive; For those consumers who value quality and value, Geely's value strategy may be more in line with their expectations.
From my personal point of view, I still hope that those car manufacturers who can provide high-quality and high-value products can go further, after all, the quality of cars has come up, and for countless consumers who drive and sit in cars, travel is more secure and safer.