Rubbing hot spot marketing failure, Chery s sassy operation

Mondo Technology Updated on 2024-02-02

Splashing Tianfu didn't receive it, but he received a pot of. This is a ridicule of Chery on the Internet.

Before talking about Chery, let's briefly say a few words about the Mercedes-Benz man incident: 1, no matter who is spreading rumors and bringing rhythm, but at the time of the incident, the 71-year-old Mrs. Xu was the driver of Chery and the Mercedes-Benz car was plugged has proven to be a rumor, and the Mercedes-Benz man was cyberbullied, these two rumors have a lot of "credit", and many people have been deceived and misled by these two misinformation before, so they sympathized with Mrs. Xu and scolded the Mercedes-Benz man.

2, no one whitewashes the Mercedes-Benz man, as an adult, whether he fails to plug himself or is stuffed by others; Whether he failed to grab the position or was grabbed by others, his way of handling it was wrong, and his detention was the price he should bear. This lesson is also for all road rage people, it is too painful.

3, now many people on the Internet say that the reason why the Mercedes-Benz man smashed the car was because the Chery car moved forward and hit him, so he smashed the car with his fist. I haven't seen ** confirm this statement at the moment, but I don't think it's very likely, so it's not very likely that the whole event will be reversed. If Chery really makes this move, it will make a big fuss, and the case-handling unit will be very passive.

4. With the disclosure of Mercedes-Benz dash cam, Chery is being counterattacked. Before I saw the Mercedes-Benz dashcam, I called on the Internet to be more tolerant and not to abuse Mercedes-Benz men. Now I also appeal to everyone to make the truth clear and show mercy to the Chery family. I always believe that mistakes and costs should be basically balanced, the proportion should not be too disproportionate, and it is not advisable to use cyberbullying to punish those who make mistakes. Except after exhaustive means, including the law, have failed.

5, what the Mercedes-Benz man regrets the most may not be the conflict with Chery, nor the smashing of the hood of Chery, but that he doesn't know enough about Chery, and he doesn't know that the hood of Chery is so careless, and he punches down and makes a hole. To be honest, there are too many such traffic disputes, and it is not uncommon to smash the hood, whether a hole is smashed or not, basically no one is detained. But this time, the Mercedes-Benz man was detained, apparently due to too much pressure. The core reason for his detention was not that he got out of the car and cursed, nor that he smashed the hood, but that he smashed a hole in the hood. If you just smashed the car, but didn't smash the hole, I don't think it would be possible to be detained. After all, when he got out of the car, although he did stand in front of Chery's car, his degree should not have met the requirements of "chasing and intercepting others" stipulated in the "Public Security Administration Punishment Law".

Next, let's talk about Chery's operation.

After the incident, the local Chery company quickly contacted Mrs. Xu, condolences, and flowers, and then enlarged the trick to provide a Tiggo 9 as a scooter for Mrs. Xu's family to use in Haikou. Subsequently, Mrs. Xu gave the car a comprehensive publicity display on Douyin. Chery's business sense of smell is not a class of cattle.

Why is Chery so active and enthusiastic?

Because the Internet celebrity blogger Mrs. Xu is their partner, Mrs. Xu drives Chery all over China while promoting Chery Automobile. If nothing goes wrong, this wave of marketing may have been successful. But unsurprisingly, there was an accident. One of the surprises was that the Chery hood was smashed out of a pit with a punch. The second surprise is that the damage assessment given by the net legend Rui to this hood is 5,200 yuan, but it is also said that it is 4,100 yuan. In the end, I don't seem to see authoritative data. No matter how much, netizens feel that it is too expensive, and many people say that it is just such a small pit, and it can be solved for a few hundred yuan. It's really too pitiful.

The third accident is that Mercedes-Benz and Mrs. Xu were driving a car at the time of the incident were all rumors, and netizens felt deceived. Three accidents superimposed, and the comment area of many Chery accounts fell.

China has finally come up with a domestic car that has a bit of influence, so I won't show those negative comments about Chery on the Internet here, whether it can be protected or protected as much as possible.

Now it is said on the Internet that Chery did not receive it, but received a pot of. Regardless of whether it is a pot of or not, Chery is indeed in crisis. Netizens questioned the quality of Chery automobiles, and secondly, they questioned that Chery 4S shops were too expensive to repair cars. Some people even began to boycott Chery.

Chery has also encountered a traffic backlash. In the face of this sudden crisis, Chery headquarters did not come out to speak, but the staff of 4S stores around the country couldn't sit still, and went to the live broadcast room to demonstrate that the quality of the hood of their car was fine, some were kicked and smashed, and one of the young ladies also slapped the hood with her Yangchunyu hand, and finally came to the conclusion, "Look, the quality of the hood of our car is very good, my hands are red, and there are no pits." In some other live broadcast rooms of Chery, the staff even began to connect with netizens.

Then, there were even more people who scolded Chery. You said that this thing is troublesome, it is indeed like eating a bubble of, disgusting.

Now, what Chery headquarters needs to do is not to think about how to use this wave of traffic to catch the wealth of the sky, but to think about how to do a good job in crisis public relations and deal with the current negative **; It's not about how to use Mrs. Xu to wave a wave of marketing, but to make the staff of 4S stores around the country shut up immediately. Chery's case is worth learning from all Chinese enterprises.

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