The Spring Festival is a traditional Chinese festival and a time of joy and reunion for the whole family. As the highlight of the Spring Festival, the Spring Festival Gala is a grand event that people are looking forward to. The Spring Festival Gala of the Year of the Dragon adopts the "1+4" model, and the four sub-venues in Shenyang, Liaoning, Changsha, Hunan, Xi'an, Shaanxi, and Kashgar, Xinjiang together with the main venue in Beijing, bring a warm and steaming cultural feast, and play the Spring Festival song of China's development in the new era.
Open the door to hold the Spring Festival Gala to stimulate the source of living water. In recent years, the Spring Festival Gala has gradually spread from the main venue to various places, mobilizing the enthusiasm and participation of all places, publicizing and showing the local economic and social development, attracting more people to the Spring Festival Gala branch venues to check in and travel, injecting a steady stream of innovative power into the Spring Festival Gala and achieving a win-win effect. Among them, the 2016 Spring Festival Gala venues include Hulunbuir in Inner Mongolia, Quanzhou in Fujian, Guangzhou in Guangdong, and Xi'an in Shaanxi. The 2017 Spring Festival Gala will be held in Shanghai, Liangshan, Sichuan, Guilin, Guangxi, and Harbin, Heilongjiang. The 2018 Spring Festival Gala will be held in Zhuhai in Guangdong Province, Tai'an in Qufu in Shandong, Sanya in Hainan, and Qiandongnan in Guizhou Province. The 2019 Spring Festival Gala will be held in Jinggangshan, Ji'an, Jiangxi, Shenzhen, Guangdong, and Changchun, Jilin. The 2020 Spring Festival Gala will be held in Zhengzhou, Henan Province, and the Guangdong-Hong Kong-Macao Greater Bay Area. The 2021 Spring Festival Gala will be held in Xi'an, Shaanxi, Shenyang, Liaoning, Changsha, Hunan, and Kashgar, Xinjiang. The 2022 Spring Festival Gala will be held in Zhangjiakou, Sanya West Island, Guizhou Zunyi, Guangxi Hezhou, and Hunan Changdejin. The 2023 Spring Festival Gala will be held in Zhejiang, Sichuan, Guangxi, Guangdong, Hunan, and Jiangxi. Some are "regulars" at the Spring Festival Gala venue, and some are "newcomers", including coastal areas, central and western regions, old revolutionary areas, and areas with rich tourism resources. With the mode of "main venue + branch venue", the Spring Festival Gala is full of vitality.
With the use of new technologies, the Spring Festival Gala is famous. The Spring Festival Gala of the Year of the Dragon promotes the integration and innovation of "thought + art + technology", takes the big stage of the Spring Festival Gala as an important starting point for scientific and technological innovation, continues to improve the quality of ultra-high-definition video and audio production of programs, and continuously promotes the wide dissemination of the whole country, bringing a refreshing and immersive audio-visual enjoyment to Chinese people around the world. For the first time in this year's Spring Festival Gala, an immersive stage interaction system was deployed in the studio hall, and the free-view ultra-high-definition shooting system collected actors' movements in an all-round way, captured the wonderful moments in the program, and brought the audience a visual experience of integrating people and scenery through AI production and AR real-time rendering. As of 2 o'clock on February 10, the total number of people in the Spring Festival Gala reached 14.2 billion, an increase of 29% over last year, of which the number of users aged 15-44 accounted for 5159%, setting a new record in terms of the number of viewers and transmissions. The number of social ** topics discussed in the Spring Festival Gala is 2677.7 billion, an increase of 49 percent over last year76%。1072 topics related to the Spring Festival Gala take turns to occupy the hot search list of various platforms, and 50 topics rank first on the hot list. As of 13 o'clock on February 10, the main station has linked more than 2,300 ** from 200 countries and regions to conduct simultaneous live broadcast and reporting on the Spring Festival Gala, and the number of overseas views of multilingual reports has exceeded 69.5 billion times, ** volume 2500 million times. The Spring Festival Gala is like a window, which is not only a concentrated display of China's excellent traditional culture, but also a microcosm of China in the new era.
The magnetic field of the Spring Festival Gala stirred up the boom of cultural tourism. This year is the first Spring Festival after the smooth transition of the epidemic and the adjustment of the holiday, and people's willingness to travel is strong. It is reported that during the Spring Festival this year, there were about 9 billion cross-regional people in the whole society, and 7.2 billion people chose to travel by car, accounting for eighty percent. In the face of a large amount, people go to the festival to celebrate the festival, and the four sub-venues of this year's Spring Festival Gala have become the first choice for many people. From the icy northeast to Kashgar in Xinjiang, which is a must on the ancient Silk Road, from Changsha, Hunan, an important city in the Yangtze River Economic Belt, to Xi'an, Shaanxi, a famous historical and cultural city, a large number of tourists have been attracted during the Spring Festival. At the Shenyang branch of the Spring Festival Gala of the China Industrial Museum, the creative collision of Northeast opera and contemporary fashion; The Changsha branch venue used the song of youth to show vitality; Xi'an branch venue singing and poetry and singing; The people of all ethnic groups in the Kashgar branch venue sang and laughed. The topic words generated by the branch venues in the four places continue to appear on the hot search on the Internet, and the cultural tourism market in the four places is becoming more and more "hot". Not only these four places, but also in scenic spots all over the country, there are crowds of people everywhere, and there is a strong cultural tourism boom surging in the land of China.