On January 28, the Fourth Session of the Seventh Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference (CPPCC) was held, and accelerating the construction of the Shenzhen-Hong Kong International Consumption Cooperation Zone in Sha Tau Kok is one of the topics that has attracted much attention. Following the opening of delayed customs clearance, Zhongying Street recently held a launching ceremony for the first block. So, where has Zhongying Street been renovated and upgraded this time? In the face of hot cross-border consumption, how can Chung Ying Street, which has "one street, two systems", play a greater role in accelerating the construction of the Sha Tau Kok Shenzhen-Hong Kong International Consumption Cooperation Zone?
In this regard, Shenzhen Satellite TV's "Evening Report" column invited Zhan Hua, deputy director of the Zhongying Street Administration Bureau of Yantian District, to interpret.
Zhongying Street Old Street has a new look to provide a "one-stop" tourism consumption experience.
The work report of the Standing Committee of the 7th Shenzhen Committee of the Chinese People's Political Consultative Conference (CPPCC) proposes to carry out in-depth "construction of Sha Tau Kok Shenzhen-Hong Kong International Consumption Cooperation Zone"."A series of investigations, and organize members of the CPPCC at the provincial, municipal and district levels across the country to jointly make suggestions.
Recently, Chung Ying Street held the launching ceremony of the first block. Starting from January 18, the customs clearance time for tourists (i.e. those with one-time valid passes) to Chung Ying Street has been adjusted from 9:00-18:00 to 9:00-22:00. At night, Zhongying Street will welcome tourists from all over the world with more abundant formats.
It is reported that in the future, Zhongying Street will focus on Hong Kong people and Hong Kong enterprises, and develop diversified consumption formats such as high-end consumption, fashion consumption, cross-border e-commerce, and cross-border services. Currently, Chung Ying Street.
The second and third phases of the renovation project are also under construction and are expected to be fully open to the public in 2025.
Zhongying Street has been uniformly improved in terms of hardware facilities, business optimization, and duty-free quotas.
In what places has the first block of Zhongying Street been renovated and upgraded? Zhan Hua, deputy director of the Zhongying Street Administration Bureau of Yantian District, said that the quality improvement and renovation of Zhongying Street is very different from the past, first of all, in terms of hardware facilities, the spatial layout of the entire block has been replanned and optimized, and the entire commercial space has been integrated for unified planning, unified management and unified operation.
In terms of business upgrading, several aspects of exploration and breakthroughs have been made from the policy, such as extending the customs clearance time for tourists, opening the night tour mode, catering and retail have been opened at night, and the popularity has gradually risen, and at the same time actively promoting the increase of the duty-free shopping quota of Zhongying Street, striving to increase from 3,000 yuan to 5,000 yuan per person, in addition to optimizing the commercial format, such as introducing brands that young people like, and digging deep into the cultural tourism resources of Zhongying Street.
So after the transformation, what are the new changes in the operation mode of Zhongying Street?
Zhan Hua introduced the "four unifications":
1. Unified leasing;
2. Unified planning of catering, accommodation, shopping, service, culture, tourism and other forms to create a characteristic block with strong Hong Kong-style style;
3. Unified investment promotion and precise investment promotion;
4. Unified operation, improve service level, unified platform management, and unified cashier management and service for all merchants in the platform.
After the implementation of the "four unifications", the "four major changes" will be realized
from decentralized operation to unified operation;
From low-end retail to mid-to-high-end famous products;
From a single format to a diversified consumption;
From offline consumption to the combination of online + offline.
Cross-border consumption is hot, how to better reflect the integration of Shenzhen and Hong Kong? Zhan Hua said that the next step will be to promote the Zhongying Street area on both sides of Shenzhen and Hong Kong to make logistics more convenient and achieve the purpose of mutual exchange. At the same time, the Chung Ying Street Authority will strengthen communication and linkage with relevant departments of the Hong Kong side, and further promote the management model of "opening up the first line and controlling the second line", "deep in, deep out, Hong Kong in, Hong Kong out", and further promote the frequency and depth of exchanges between the two places.
Zhongying Street: Make every effort to build the most Hong Kong-style consumption center and shopping card in Shenzhen.
On the eve of New Year's Day, with the opening of the second phase of the "Shanhai Express" Metro Line 8, it also helped Yantian Zhongying Street and other business districts to achieve a substantial increase in sales and passenger flow.
The "large flow" of passengers rushed to Shanhai Yantian, and the business districts such as Zhongying Street, One Mall, and Dameisha No. 8 Warehouse in Shatoujiao ushered in an endless stream of tourists, achieving a substantial increase in sales and passenger flow; On the other hand, through special activities such as the Shanhai Life Festival and the "Xiaogang Night", and the night market, people have also re-understood the new look and charm of the eastern gateway business district.
In the future, tourists can choose to pick up the customs after shopping on Zhongying Street, or they can choose to pick up or mail it to their homes outside the area, which is expected to realize the convenient shopping experience of "coming empty-handed, leaving empty-handed" and "buying and selling the world", and strive to build a consumption center and shopping card with the most Hong Kong-style characteristics in Shenzhen.
The first phase of the street will be opened to break out of the cocoon In the future, it will create a model of high-quality cross-border shopping blocks in the world.
What is the significance of the opening of the first phase of Chung Ying Street in promoting the construction of the Shenzhen-Hong Kong International Consumption Co-operation Zone in Sha Tau Kok? Zhan Hua shared that the opening of the first phase of the street is a landmark event, which can be described by the word cocoon, and the future of Zhongying Street can be described by the word Chengdie. The next step will continue to accelerate the completion of the quality improvement project, focus on building a characteristic block with profound historical heritage and strong Shenzhen-Hong Kong style, focus on characteristic consumption, accelerate the agglomeration of world-class commercial and trade enterprises, further improve the format and grade, and enrich the categories of goods, so that citizens and tourists can "buy the world" in Zhongying Street.
In the future, what role will the Sha Tau Kok Shenzhen-Hong Kong International Consumption Cooperation Zone play in the city? Zhan Hua believes that Yantian is in a critical period of accelerating high-quality development, and the Sha Tau Kok Cooperation Zone has become one of the three major strategic cooperation platforms for Shenzhen to fully connect with Hong Kong after Qianhai and Hetao, and is striving to become a national-level Shenzhen-Hong Kong strategic cooperation platform. With the continuous deepening and improvement of the planning and design of the cooperation zone, and the continuous consensus of Shenzhen-Hong Kong exchanges, Yantian District will create a model of global high-quality cross-border shopping districts in the future.
The reporter's observation: to make the popularity "gathered" and the consumption "prosperous", the extension of the customs clearance time of Zhongying Street and the opening of the first phase of the renovation project are just a vivid practice of speeding up the creation of a new glory of "shopping paradise". At present, the "Sha Tau Kok Shenzhen-Hong Kong International Consumption Cooperation Zone" has been included in the annual key work of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and in order to further create a "model of Shenzhen-Hong Kong cooperation", it is necessary to vigorously implement the Shenzhen-Hong Kong coordinated development plan, actively promote the "hard connection" of infrastructure and the "soft connection" of institutional mechanisms, and achieve better docking with the planning of the northern metropolis of Hong Kong.
Author: Du Yifan.