Maybe it's because things are going to be the opposite, and I've seen a lot of new forces recently, but it makes me feel "I still think you're better" for some classic brands with historical precipitation, brand heritage and unique charm, even if they are also joining the electric army with the changing times. Yes, in my opinion, it is not a question of whether a classic brand has entered the electric era at all, the core is whether the brand has followed the original intention of the founder after electrification, whether it has deviated from the brand spirit, and more importantly, whether it has evolved a new product label according to its own strengths and the needs of the times.
Sounds complicated, right? It can be summed up in five words: inheritance and innovation. When I looked around, I realized that Lotus, which has a history of 75 years, is such a very distinct classic brand that has both heritage and innovation.
I know that the tram doesn't seem to be very convincing when it comes to acceleration, not to mention that Lotus is not only playing with horsepower, but also about aerodynamics. For example, two venturi ducts running from the side to the rear of the car reduce air turbulence in the diffuser by directing airflow through the body. In addition, the "porosity" design concept helps the evija to deliver high-energy airflow to the rear of the car, counteracting the low-pressure airflow at the rear and reducing vehicle drag. In my opinion, the real strength of the Evija is that there is no big rear wing, no exaggerated front scoop, no wind blade, and the design goal can be achieved only by "sculpting" the body, and it still retains the aesthetic of the shape, you have to admire the ingenuity of the Lotus engineers.
It is worth mentioning that the Evija is the first Lotus model to use a one-piece carbon fibre monocoque chassis, built in the same way as the F1 chassis, making it the lightest and strongest sports car platform ever built by Lotus, with a total weight of just 129 kilograms. Inheritance and innovation are undoubtedly evident in the Evija, but considering its price tag of tens of millions and the number of only 130 units sold worldwide, the "limited fun" of the Evija is destined to be experienced by a very lucky few. In order to allow more people to experience the ultimate driving pleasure of Lotus, the world's first pure electric supercar SUV Lotus Eletre has been placed in a more prominent position. According to the official statement, Eletre inherits the supercar design and track engineering technology, and brings the "ultimate driving pleasure" of the supercar to the pure electric life car track for the first time.
The driving control part is equipped with an industry-leading 6D intelligent chassis system, which can accurately deploy the intervention state of the 6 degrees of freedom chassis system, power system, and aerodynamic package to maximize the performance of the vehicle. The whole vehicle adopts the design of double-chamber air suspension, which can be adjusted in terms of softness, hardness, height and height. During dynamic driving, the air suspension with CDC continuously damping adjustable shock absorbers can instantly increase the stiffness of the support and improve the performance in corners.
What's more, eletre is equipped with 4 128-line lidars, 7 8MP cameras and 4D millimeter-wave radars before and after, a total of 34 sensing hardware, and dual NVIDIA supercomputing chips with 508TOPS computing power, which can achieve high-end assisted driving capabilities on highways, part of the city and parking lots.
As officially said, Lotus Eletre is the world's first pure electric supercar SUV, and it is also the brand's first smart life car. Such a product definition is truly unique in the market at present. "For us, the SUV market will be a bit bigger. I don't think we should be exactly like before, Lotus is still Lotus, but Lotus has to have something new. I think in the era of electric vehicles, we have the opportunity to go from a niche brand to a mainstream brand," said Mao Jingbo, President of Lotus China, in an interview.
In other words, car owners can save the action of plugging and unplugging the charging gun, in addition to the daily operation is light and fast, especially in the open air, rain and other scenarios, which is very friendly to consumers. Lotus officials said that in the future, it plans to equip flash charging robots in flash charging stations, and deploy more than 200 flash charging stations across the country. In addition, on March 29, Lotus released the brand's first experience IP, the Lotus Extreme Driving Experience Center, which is also one of the latest user experience achievements.
The official will empower users in an all-round way through a professional team, a professional track, a professional training model, and a professional certification of the China Automobile and Motorcycle Federation, so that they can grow into professional drivers and truly control the track. At the Shanghai Auto Show on April 18, Mao Jingbo shared Lotus's continuous innovation of the "ultimate driving control" experience. Mao Jingbo believes that in the era of electric vehicles, we are no longer faster than anyone on the straights, but faster than who can run faster when cornering. I hope more people know about Lotus and more people know about Lotus products. We're committed to creating experiences with "ultimate driving" at their core to attract these customers.
Feng Qingfeng, CEO of Lotus Group, and the ultimate experience pursued by Lotus is to challenge the world's top tracks with the "driver" and race "brush laps"; Expand your horizons at top automotive culture events; "Drivers" can also check in the exciting theme routes and realize the dream of "self-transcendence", which is a unique path explored by Lotus in terms of experience mode. "It is Lotus' mission to build the ultimate car culture in China. We originated in the UK and are a country with a very strong car culture. We want to slowly introduce the car culture represented by Lotus to China - so that users can realize what is really a good car, what is really pure electric luxury, this must become our mission. Feng Qingfeng said. "Everything we do is to get back to pure driving pleasure. is one of the famous words of Colin Chapman, the founder of Lotus. I think that today's Lotus is still exploring along this path, which is why even if the transformation of electrification and intelligence is fully launched, Lotus still inherits the unique charm of the fuel era.
I like one of their words very much: when the era of electrification and intelligence comes, people's pursuit of ultimate driving control is still pure, no matter how the times change, there is only one Lotus in this world! We are looking forward to the era of electrification with driving control and fun.