As the global new energy vehicle market continues to heat up, China's new energy vehicle giant BYD is also actively deploying overseas markets. On February 24, BYD officially announced that it had successfully delivered BYD ATTO 3 (known as Yuan PLUS in China) to the first batch of owners in Hungary, which not only marked BYD's successful opening of the door to the Central and Eastern European market, but also symbolized an important leap forward in the international arena.
BYD's entry into the Hungarian market this time is not accidental. In recent years, Central and Eastern European countries have gradually become emerging markets for new energy vehicles, and Hungary, as an important economy in the region, has a strong foundation in the automotive industry chain and huge market potential. BYD took advantage of this advantage and decided to take it as its first foothold to enter the Central and Eastern European market.
In order to better integrate into the local market, BYD has set up three stores in Budapest, the capital of Hungary, and plans to increase this number to six in the next two years. This initiative will not only help to improve the brand's popularity in the local market, but also provide a more convenient service experience for the majority of Hungarian consumers.
BYD said that in the future, it will continue to deepen its localization strategy in Hungary and closely integrate with the local automotive industry chain ecology. Through cooperation with local partners, BYD will strive to bring more reliable and convenient new energy vehicle products and services to Hungarian consumers, and inject new impetus into the local green mobility transition.
It is worth mentioning that BYD's successful delivery in Hungary also means that its international layout in R&D, production, sales and service has achieved remarkable results. This not only demonstrates BYD's strength and determination as a leading enterprise in China's new energy vehicles, but also lays a solid foundation for its further expansion in the global market.
It is foreseeable that with the in-depth layout and continuous development of BYD in the Hungarian market, its products and services will gradually cover more Central and Eastern European countries and make greater contributions to the prosperity of the global new energy vehicle market. At the same time, it will also win more respect and recognition for China's new energy vehicle industry on the international stage.