The Spring Festival is an important festival for Chinese families to reunite, with the longest statutory holiday of the year, but it also means that a large number of foreign trade businesses will face stagnation.
At this time, if you can get closer to the customer, it is definitely a great opportunity to surpass your competitors and let the orders roll in! What Xiaoyi shares with you today is a Spring Festival marketing strategy, hurry up and take action!
Spring Festival marketing strategy
Three things to do before the holidays.
1.Plan ahead.
During the Chinese New Year, factories and manufacturers in China usually shut down for vacation, which may affect your production and delivery plans. Communicate with customers ahead of time to understand their needs and timelines, and adjust production and delivery schedules accordingly. 2.Prepare and ship.
Before the Chinese New Year, make sure you have enough products in stock to meet the needs of your customers. Arrange delivery as early as possible and coordinate logistics arrangements with logistics companies to ensure timely delivery to customers before the Spring Festival. 3.Customer relationship maintenance.
Before the Chinese New Year, maintain good communication and relationship with customers. Send holiday greetings and blessings to show your concern and gratitude. This helps to strengthen customer relationships and lay a good foundation for future cooperation. 
Marketing channels. 1.Email.
You can use email templates specially designed for Chinese New Year to add elements of the Year of the Dragon, including New Year's greetings and a brief introduction to the festival to bring you closer to your customers.
2.SMS Instant messaging.
Send short New Year's greetings through SMS or instant messaging software such as WhatsApp and WeChat, and reply to customers' inquiries in a timely manner.
3.Socializing**.
Use LinkedIn, Facebook, Twitter, Instagram and other social platforms to post New Year wishes, product information and other content to interact with customers and increase brand awareness.
4.The company's official website.
On the official website page, it is necessary to publish a holiday announcement, inform the holiday time node, and the corresponding urgency*** You can also make a special New Year banner to better attract the attention of customers.
Marketing cadence. There are two important marketing nodes during the Spring Festival:1Before the Spring Festival holiday, send an official holiday notice.
2.At the end of the holiday, a notice of resumption of work will be issued as soon as possible. Foreign traders need to grasp the time difference and send blessings to customers at the right time.
Marketing content. The customer relationship is different, and the focus of the content is also different. Different customer groups should be grouped and customized marketing content should be sent to ensure that the content of blessings is professional, sincere, and reflects the importance of customers.
For example, for customers who are following up, you should inform them of the current progress before the holiday, so that customers can be mentally prepared; For intending customers, appropriate reminders can be carried out to remind customers to make a purchase plan and respond to insufficient inventory in advance; At the same time, you should also copy some common and necessary materials in advance, which may be used during the vacation.
Here are some marketing templates for the Chinese New Year that you can use according to your needs
Inform the arrangements for the Spring Festival holiday
When sending a formal holiday notice, don't forget to give the customer a friendly New Year's greeting, inform the company of the start of the holiday and specific arrangements, and leave an emergency *** Once there is an emergency during the holiday, the customer can contact you immediately.
dear xxx,we would like to express our sincere gratitude for your continuous support. we kindly inform you that our company will be closed from xxx to xxx in observance of the chinese traditional festival, spring festival. normal business operations will resume on xxx. while we will accept orders during this period, please note that they will not be processed until xxx, which is the first business day after the spring festival.
we apologize for any inconvenience caused and kindly request your assistance in pre-arranging any upcoming requests to ensure optimal service delivery. in case of emergencies during the holidays, please do not hesitate to contact us at [phone number or email address].
thank you once again for your unw**ering support.
Send blessings to customers who also celebrate the Spring Festival
In addition to China, Vietnam, South Korea, Singapore, Malaysia, Thailand, Indonesia, Brunei, the Philippines and other countries celebrate the Spring Festival, and there are also statutory public holidays for the Spring Festival. Foreign traders can take advantage of the opportunity of the Spring Festival to send a generous and decent Spring Festival blessing.
dear xxx,happy new year! sincerely thank you for your support all the times. wishing you peace, joy and happiness through the coming year. all the best wishes for you and your family.
in the coming days, we will continue to provide you the best quality products and good service. i believe that we will h**e more cooperation chances in the future.
wish you h**e a wonderful day.
best regards.
Seize the opportunity to urge orders and promote orders
We must seize the last opportunity before the year to urge the order, and at the same time remember that the urge to promote the order is more to consider the problem from the customer's point of view, so as to be recognized by the customer.
dear xxx,as the spring festival approaches, our inventory gradually decreases. to ensure that you can obtain the required products in a timely manner, we hereby remind you to place your order as soon as possible.
considering your previous strong interest in our products, we believe you do not want to miss this opportunity. place your order now and you will enjoy our limited time promotion, ensuring that you receive your order before the holiday.
please contact us as soon as possible so that we can provide you with detailed product information and ordering process. we are looking forward to your order and will do our best to meet your needs.
best regards.
More Chinese New Year blessing phrases
1. much joy to you in the up coming year. may the warmest wishes, happy thoughts and friendly greetings come at new year and stay with you all the year through.
2. may the rising dragon of the lunar new year lift your spirits and your fortune to new heights. happy new year and may you be blessed with exceptional success!3. the dragon's majestic dance ushers in a year of abundance and fortune. may your ende**ors flourish and bring you prosperity. wishing you a luminous and auspicious lunar new year!
4. embrace the courage and wisdom of the dragon this lunar new year. may it empower your business and personal life with strength and prosperity. greetings for a vibrant and successful year ahead!5. let the dragon's fiery breath ignite your passion for success as we step into the lunar new year. may it be a year filled with grand achievements. happy spring festival!
6. the festive dragon we**es through the stars, bringing a trail of wealth and good luck. may the new year bless you with a bountiful harvest in business and life. warm wishes for the spring festival!
7. as we leap into the year of the dragon, may your days be painted with the colors of joy, and your business bloom with opportunities. cheers to a splendid lunar new year!"
8. the dragon symbolizes power and excellence. may its esteemed presence this lunar new year herald a period of unparalleled success and prosperity for you and your loved ones.
9. the enchanting dragon of the lunar new year heralds a season of miracles and successes. embrace its essence, and may your aspirations soar to celestial heights!10. ride the auspicious w**es of the dragon year, and let its legendary fortune shower you with opportunities. sending you radiant wishes for a galvanizing and triumphant lunar new year!
Only by making good marketing preparations can you have a good year with peace of mind and get off to a good start in the coming year! Xiaoyi wishes everyone 2024 to be like a dragon, start calmly, and make great progress!