"Hot and Hot", at first glance, I thought it was the story of mandarin duck pot shabu belly, but after buying a ticket and watching it, I realized that it was an inspirational counterattack vlog of fitness bloggers.
I have to say that the reversal is unexpected, but this does not prevent "Hot and Hot" from breaking 1.1 billion at the box office in a short period of time, once again achieving the myth of the Spring Festival.
However, there are still imperfections in the hearts of the audience for movies with high popularity and high box office.
1. Movies are inserted in commercials.
Maybe it's "Li Huanying" that makes Jia Ling a golden sign in the film industry, or maybe it's because of her good popularity that she can respond to every call.
In short, the number of advertisements in the film of "Hot and Hot" is unimaginable, and a simple teaser plot can find 10+ advertisements.
even asked n wine brands to be packaged into a frame in the end, which can be described as a drama.
It's as if the movie is released not to tell a story to the audience, but to give advertisers an alternative trade fair.
Second, the core of propaganda that deviates.
In order to play "Wolf Warrior" well, Wu Jing went to strict training for 18 months, and in order to better present "Fengshen", Wu Ershan let the actors train in a closed training for 6 months, and Myolie Wu gained 38 pounds of ......weight for "Happy Events in Fatty Fields".
There are many situations where actors devote time and energy to their roles and improve themselves, but it seems that there are few cases like "Hot and Hot".
crossed the inspirational story line, but instead took out the process of self-improvement of the actor as a publicity gimmick.
even typed out terms such as health** and future weight management, which can not be described as putting the cart before the horse.
But I also have to say that the publicity and distribution team understands the audience and the market, after all, Jia Ling lost 100 pounds for the movie, which is enough to attract the audience to buy tickets to witness.
3. The style of sketches that can't be changed.
Maybe it's because Jia Ling is a comedian transformed, or maybe it's because you want to highlight the counterattack contrast of the protagonist Du Leying.
In short, the first half of the story is like putting the Spring Festival Gala sketch on the big screen, and all kinds of familiar gender stereotypes have been gathered together:
Crazy female students screaming around the male instructor、
My sister cheats, my sister cheats, the bad man takes "one blood", and so on!
If it weren't for the slogan "Let's make dumplings together", it would really be the Spring Festival Gala sketch plus version.
I don't know if this is a transitional trace of Jia Ling's transformation, but 73 yuan to watch 2D sketches is really not worth it.
Fourth, the remake of the chaff.
"Hot and Hot" is a remake of "100 Yuan Love"? Or is it a small book?
After the news came out, many fans began to ridicule Jia Lingjiang Lang's talent: if you can't get the original, you can only buy the copyright; The Japanese version of the remake plays with words and emphasizes domestic production.
In short, the reviews of "Hot and Hot" began to decline and even be stepped on.
does not deny that the remake in the hearts of the audience is inferior to the original, but the remake is sometimes a turnaround. At least Jia Ling's remake has a greater sense of dramatic conflict and can better express female power.
Generally speaking, the original pattern is small, and even the sexual transfer can be said, and the original mourning is more like a personal emotion.
However, Jia Ling's remake has made Du Leying a concrete embodiment of female tenacity, especially under the impact of poor body shape, Jia Ling's remake has a more sense of substitution.
The storyline is more elaborate and reasonable than the original arrangement, so the remake does not necessarily fall behind, and the remake can also be a dark horse.
It's just that judging from the hot search entries, promotional copywriting, etc., Jia Ling may become another Shen Teng - her personal charm is greater than the charm of the movie.
Occasionally, selling feelings can also reap the box office, but if the same bowl of rice is returned to the pot more times, it may follow in the footsteps of "Super Family".
Therefore, I hope that this team of female directors who are in the front row of the box office and the only remaining achievements can present more good movies in the future and make the team a word-of-mouth, rather than building an individual into a brand.