In the New Year of the Dragon, the flavor of the New Year is strong, and the picture shows the giant dragon lantern shuttling between the streets and alleys of Qingpu Panlong Tiandi, bringing the folk customs of Longxiang Jiangnan Folk Customs.
During the Spring Festival holiday in the Year of the Dragon, 5 playful little fat dragons quietly appeared in Shanghai Panlong Tiandi, some with the word Fu on their chests, some with lanterns, and some holding couplets to ask for lip color with homophony. In this "Flower Dragon Moon Appearance" dragon lantern party, Mr. Yuan, who came to play, pointed his mobile phone lens at one of the "new dragons", and "clicked" to take a picture**.
At this time, a wonderful thing happened - I saw Mr. Yuan's mobile phone screen pop up the activity poster of "2024 Happy Tour Shanghai for the New Year, Dragon Hunting Intangible Cultural Heritage New Experience", and then, this ** with dragon elements won a surprise benefit for Mr. Yuan - a 5 yuan coupon for a drink shop, and a "Guinness World Best" participation certificate, which reads: You are participating in the creation of the "largest 'dragon hunting' activity" Guinness World Records.
Take a Pat" to draw digital collections.
During this year's Spring Festival holiday, citizens and tourists came to a lively city-wide dragon hunting trip in Shencheng. In addition to offline group photos, various interesting ways to play online dragon hunting have also attracted a lot of popularity.
The reporter learned that during the Spring Festival holiday, there are more than 100 business districts, scenic spots and other places in the city, and the exhibition and display of characteristic intangible cultural heritage interactive experience and folk culture have been set up.
In the first station of this "Dragon Hunt", many citizens and tourists gathered in the Blessing Square to check in and take pictures, "There are 5 family photos of the dragon 'Qile Dragon Dragon', and it is the most convenient and fast to check in and upload." Ms. Zhou, a citizen, told reporters. According to the on-site staff, the "Flower Dragon Moon" New Year theme lantern will be combined with the homophony of the Year of the Dragon to create 5 dragon-shaped lantern group modeling exhibitions, between February 1 and 25, search for "Dragon Hunt Check-in" on Alipay, and every time you complete the check-in, you will have the opportunity to get a limited edition of the "Qile Dragon Dragon" audio digital collection, as well as Panlong merchants' offline consumption coupons, hidden cultural creativity and New Year's benefits.
Not only that, citizens and tourists can also participate in online dragon hunting check-in activities in many business districts, cultural venues, scenic spots, parks, subway stations, Pujiang cruises and other places in the city, such as the "Mountains and Seas and Strange Yu Ji" Lantern Festival in Yu Garden**, the "Spring Dragon Fusion" Spring Festival Exhibition in the Year of the Dragon at the Shanghai Museum, the "Dragon is the Spirit - 2024 Zodiac Special Exhibition" at the Shanghai Natural History Museum, the "Lanterns Fly to the Sky" New Year Flower Festival at the Shanghai Guyi Garden in Shanghai, and the "National Style Gathering" at the Shanghai No. 1 Food Store on Nanjing East Road The "Prosperous Dragon" New Year's Festival, the teddy bear dragon dance device in the subway transfer hall of People's Square, the "Ocean Fairy Festival" in Shanghai Haichang Ocean Park, etc.
Knock on the "intangible cultural heritage experience to win a prize."
In their leisure time after dinner, Ms. Zhang's family sat on the sofa and competed on their mobile phones for the first wave of good luck in the new year. "I drew a ticket to Guyi Garden. Miss Zhang exclaimed, and Uncle Zhang on the other side was not so lucky, only drew a "Year of the Dragon" greeting card, and behind the flip was the popular science knowledge of traditional pastries such as eight-treasure rice, muffin cake, and carp rice cake.
It is understood that recently, the Municipal Bureau of Culture and Tourism "Intangible Cultural Heritage New Experience" WeChat *** launched the ** dragon hunting activity, click *** to enter the "knock on the dragon" game, the user moves his fingers to knock on the drumstick, the drum on the 3 dragon-like graphics begin to scroll, at the end of the game countdown, if the 3 dragon-like patterns are consistent, you can randomly get a scenic spot, the merchant provides a prize benefit. According to the relevant person in charge, each user can have 3 game opportunities per day, and the prizes include tickets for Shanghai scenic spots, limited-edition digital collections, New Year's dry goods, intangible cultural heritage and creative peripherals, coupons and physical exchange coupons, etc.
If you don't order New Year's goods, how can you celebrate the New Year? In the Xujiahui business district, Xiaohongshu created a "sweet potato New Year's goods meeting". There are not only sugar water, sugar paintings, rock sugar gourds and other food and drink, but also fireworks twisting sticks, pinching balloons, new wish turntables, painting dragon makeup, printing red envelopes and other fun "one-stop", citizens and tourists who come to check in can also interact with the booth and stamp, receive the booth gift. According to the on-site staff, if you collect the stamps of the five districts on the spot, you can get a blessing scratch card, and have the opportunity to scratch out the New Year red envelopes, Year of the Dragon pendants, fun stickers, and refrigerator magnets "fancy benefits".
Author: Zhang Tianchi.
Text: Reporter Zhang Tianchi: Yuan Jing Editor: Fu Lu.
*Please indicate the source of this article.