Cut the cake with a clear price but have difficulty in selling? Is it hard to accept a knife? What's the problem?
Throughout the ages, people have taken food as the sky, and China's 5,000-year history has left a rich and colorful cuisine.
When it comes to food, everyone will think of the more distinctive delicacies in the kitchen, such as Beijing braised roast pork, Guangdong rice rolls, old Beijing fried noodles, Tianjin big buns and so on.
There are countless snacks that people love all over the country, but there is one snack that makes people talk about it, what is it?
On the morning of December 3, 2012, a sensational event occurred in Yueyang City, Hunan Province.
That day, a villager was walking in the market when he suddenly saw a vendor selling something on the side of the road. When he got closer, he saw a large piece of dough on the cart and a long knife beside it.
The villager had never seen anything like this before, so he asked the owner of the cake what it was. It turned out that the boss was from Xinjiang, and due to the different languages, the villagers could not understand what he said, and could only vaguely hear the sound of cutting cakes.
The villagers thought:"I've never seen anything like this before, so I might as well try it and see how it tastes. So, he asked the boss to cut a small piece for him to buy and taste. I don't know if it was because the knife was too big or the boss didn't cut it well, he cut a large piece.
The boss said that the villagers were taken aback by this **, and at first they wanted to buy three or five to try, but the result was a few changes.
As soon as the villagers heard that it was too expensive, they said they wouldn't do it, but the boss didn't give it up and said:"Must be cut"。But the villager said that he had no idea that it was so expensive and that he would definitely not be able to afford it.
So the boss asked him to pay, but he didn't pay, and gradually the two began to quarrel.
The local villagers saw that something big was going to happen now, and it would be like fighting again, so they immediately called the police, who came quickly and stopped the two immediately after arriving.
But at this time, due to the fight between the two, the stall was also damaged, so the Xinjiang stall owner demanded compensation. But the amount of compensation shocked not only the villagers, but also the surrounding masses and police.
The stall owner demanded $200,000 in compensation because the stall owner said the cheesecake in the car alone was worth $160,000. Everyone talked about it and exclaimed: What kind of food is this, can it be worth 160,000?
You know, 160,000 yuan is a lot of money for rural areas in 2012. So, the two came to the police station, and finally, under the mediation and negotiation of the police, the villagers compensated the stall owner for all the losses totaling 1520,000 yuan. At this point, the matter came to an end.
But this incident almost immediately made the people of the whole country realize the horror of cutting cakes in Xinjiang. Suddenly, Xinjiang cake cutting was sent to the cusp, so what was Xinjiang cake like?
In fact, Xinjiang cut cake is just the name of most of us, because many of us don't know its original name, only know that it is a kind of sweet sold by Xinjiang people, so we give it a simple name - Xinjiang cut cake.
In fact, this kind of jam is called maren jam, which is currently made by Xinjiang Uyghurs from a series of ingredients such as walnut kernels, jujubes, sultan fruits, sesame seeds, rose hips, almonds, etc., and boiled with special sugar.
Once cooked, it was placed in a square wooden box and pressed into the shape we see now.
This cake contains a variety of essential nutrients because it is naturally rich in ingredients. It can be said that its nutritional value is the highest among many gourmet snacks.
And the taste of the cake is also very good, it tastes very fragrant, although a lot of sugar is added, it is not too sweet, it belongs to the feeling of being sweet but not greasy, which makes people want to eat a second piece after eating one piece. In addition, this cake has a long history, as early as the Silk Road period.
Since the cake is nutritious and compressed, it is small in size and easy to transport. As a result, it is more suitable for long-distance travelers as food. This craftsmanship has been passed down to this day.
Nowadays, with the development of transportation, Xinjiang cut cakes are no longer only sold locally, but to all parts of the country. So, what is it about Xinjiang cake cutting that people talk about?
In fact, in 2012"Hunan Yueyang's sky-high compensation incident"Before, Xinjiang's reputation for cutting cakes was not very good, but it was not that big.
Cake cutting can be seen in many parts of the country, such as train stations, night market entrances, and roadsides. At first, people don't know what cake cutting is, so they ask curiously**.
When it comes to a sales assistant, it is not easy to communicate due to the different languages. When a hawker says $5, most people think it's $5 a pound, when in fact the vendor says $5 a tael. And, because the cheesecake is pressed with real ingredients, it looks small, but it's actually heavy.
When people went to great lengths to buy a small piece to try it, they weighed it and received three or five hundred yuan for what they thought was ten or eight yuan.
Of course, people can't accept it. And from the stall owner's point of view, as a stall owner, you definitely want your things to sell more, so even if the customer compares a small piece, the stall owner will compare a few more pieces, which is human nature.
And the stall owner is faced with the situation of cutting and not buying, of course he can't let the customer go, because it will definitely not be good to sell again after cutting and selling. Therefore, because of the difference in language and the different starting points of the two sides, the result is that the reputation of Xinjiang cake cutting is getting worse and worse, so that it is famous all over the country.
Obviously, the reputation of this celebrity is not good, in fact, there are indeed stalls in this book that sell cut cakes, but there are also many people who have the idea of slaughtering people, and it is this kind of person who completely tarnishes the reputation of cutting cakes.
This has led to the cuisine being given a notorious name in Xinjiang. Actually, it's not the food that can be blamed, it's the people who do bad things with it. Therefore, there is such a saying among the people:"A knife goes down, and the family is bankrupt"。This colloquial phrase is used specifically to describe those who sell Xinjiang cut cakes and some robbers.
Nowadays, the country's policies are becoming more and more perfect, and a series of laws and regulations on food have been formulated, so that foodies can be guaranteed in this regard. The relevant systems are also becoming more and more stringent, and the market supervision has been strengthened, so that some people who want to take advantage of the loopholes have no chance.
Today, what we see in the market is the cake cut from Xinjiang, which is no longer the same as it used to be"As soon as the knife fell, the family went bankrupt"。
Now the price of cutting cakes is clearly marked, and you can cut as much as you want, and the stall owners in Xinjiang are also smiling and friendly. But even so, there are still very few people who buy cut cakes in Xinjiang, why?
Mainly due to the bad behaviors of some vendors, such as overselling and forced consumption, many people feel fear of this traditional snack.
They took advantage of the ignorance and kindness of consumers to sell a piece of cake that should have been affordable**. This kind of behavior not only harms the rights and interests of consumers, but also damages the image of Xinjiang cake cutting.
Today, although the sales of cut cakes in Xinjiang have returned to normal, and companies have begun to clearly mark prices, there are still many people who are worried about it.
They don't dare to try these delicacies, for fear of accidentally falling into the ** trap again. This kind of worry is actually quite normal, after all, no one wants to be scammed, especially when there is not much money in the wallet and it is likely to be emptied in the blink of an eye.
However, we should not choke on food and miss the opportunity to taste this traditional delicacy with a unique flavor.
In fact, most of Xinjiang's cake cutters operate in good faith. They make each piece of cake with care, hoping to pass on the culture and passion of Xinjiang through this food.
If we refuse to try because of an unpleasant experience, it is not only an injustice to these honest businesses, but also a deprivation of our own taste buds.
Of course, this does not mean that we should consume blindly. Before trying Xinjiang cake cutting, we can do some homework, such as searching the Internet to see which stores have a good reputation and are reasonable. When buying, you should also read the price clearly to ensure that your rights and interests are not violated.
For unscrupulous traders who have already taken advantage of consumers, this sales cold period is undoubtedly a punishment.
Their actions not only harm their own long-term interests, but also affect the healthy development of the entire industry. I hope that everyone can learn from this experience and realize the importance of long-term development.
But we must also recognize that it takes time to go from fear to courage. As consumers, we must learn to consume rationally, protect our own rights and interests, and at the same time, we must not miss the delicious cake cutting in Xinjiang.
As an entrepreneur, integrity management is the long-term solution. It is believed that with the passage of time, people's fear of Xinjiang cake will gradually dissipate, and this food will regain people's love and recognition.
Actually, whether it is sold"A knife will cost the whole family", or any other type of business, no matter how big or small, must pay attention to integrity management, relying on fraud means that you will never get rich.
If you want to do a good job, you must do a good job of word-of-mouth, do a good job of products, and you can't have some dishonest ideas. Doing business and being a person are the same thing, with integrity and down-to-earth, you will slowly achieve the results you want.
If we want to grow seedlings and ascend to the sky in one step, then we must not reach the other side, but probably the eighteenth layer of hell, and the final result will be the destruction of all beings, life and death!