In the bustling and noisy Ningbo Hankyu Department Store, a jaw-dropping consumption incident has recently occurred. A consumer named Ms. Du spent more than 1.4 million yuan on shopping in a Hermes store, and her purchase list even included a customized kennel worth up to 17,800 yuan.
In the face of the reporter's surprise and doubts, Ms. Du indifferently explained that the purpose of her move is not just for the quality of life of pets, but to make her account flow more glamorous through this high consumption, so that it is easier to get the opportunity to buy your favorite bags in the highly competitive luxury purchase market.
However, the reality did not go as she wanted, and the huge amount of spending did not give her priority when it came to obtaining the Hermès limited edition bag, which made her feel helpless and disappointed.
This incident quickly fermented on the Internet, triggering heated discussions and in-depth reflections among netizens. Many netizens have commented that even rich people with strong wealth will face all kinds of difficulties on the way to pursue top luxury goods.
Some netizens commented, "Hermes does not pit the poor", a pun on the brand's principle of fair treatment of all consumers, and also revealed a peculiar phenomenon of today's social consumption concept - whether rich or poor, in the face of limited scarce resources, people will experience the emotional torment of not being able to ask for it.
It presents the contradictions and conflicts in the consumer culture of modern society in an extreme and intuitive way, which not only reflects the blindness and loss of some people in the process of consumption upgrading, but also reveals the accurate grasp of consumer psychology in the marketing strategy of luxury brands. This story about money, desire and rules has undoubtedly brought deep touch and thinking to the hearts of every audience.