The life and health industry is a strategic emerging industry in Shanghai, and it is also one of the four key industries in Putuo District. In 2023, Putuo's life and health industry will achieve a year-on-year increase of 2325%, the foundation of industrial development has been further consolidated. Taking advantage of the east wind of regional industrial cultivation, batches of enterprises have also embarked on the fast track of development. Among them, Shanghai Jaeger-LeCoultre Medical Technology, which has been deeply involved in the industry for many years, adheres to the values of "serving consumers with noble character and first-class technology", and is moving forward bravely on the road of creating first-class and new heights.
New Strong, Dragon Horn Star ......These well-known and well-known children's cosmetics brands are actually from Jaeger-LeCoultre. For a long time, Jaeger-LeCoultre has adhered to the characteristics of production, education and research, adhered to the creed of "concentration, dedication and professionalism", focused on the research and development and application of infant care, and was committed to the research and development of exclusive Chinese infant personal care products and solutions.
At present, Jaeger-LeCoultre is already a unicorn company in the category of emollients for children's cosmetics. "Cosmetics concentrate on the interpretation of 'truth, goodness and beauty', 'beauty' is the performance of cosmetics, 'goodness' is character, is the underlying core, 'truth' is innovation, is good quality, quality, character, there is a good product. Wang Yaping, general manager of Jaeger-LeCoultre, said.
Approaching the brand history wall of the enterprise, the awards and awards have witnessed the development process of Jaeger-LeCoultre. In 2021 and 2022, the new strong brand of children's cosmetics ranked first in the country in the category of emollients for children's cosmetics.
3. Won the honorary title of "Shanghai Good Trademark", and was selected into the "List of Key Biomedical Enterprises in Shanghai" in 2022. It has also won honors such as the 2022 Putuo District Economic Contribution Cutting-edge Enterprise, the Putuo District Key Enterprise Outstanding Contribution Award, and the 2023 National Commercial Quality Award. The tax revenue and output value of enterprises have doubled every year, and the growth has reached 70 times in five years.
The secret behind the success is to adhere to the integrated development of industry, university, research and medicine. "We have cooperated with Shanghai Institute of Technology, Xinhua Hospital affiliated to Shanghai Jiao Tong University School of Medicine, Shuguang Hospital and other clinical hospitals to carry out joint laboratories and other aspects of 'children's barrier repair research'. It has opened up the whole ecological chain of basic research, clinical application, translational medicine and industrial transformation. Wang Yaping said.
Take industry-university-research as a platform to make innovative products, and empower the high-quality development of enterprises with science and technology. This philosophy has enabled Jaeger-LeCoultre's products to be "research-based, standardized, learned, and medically useful", and have won the support and trust of more consumers. Its flagship product, Niuqiang children's cosmetics series, has become the trusted choice of many Chinese mothers, enhancing the market competitiveness and economic and social benefits of infant and toddler national products, and greatly highlighting the excellence of Shanghai brands. In the future, Newstrong series of toothpaste, children's sunscreen and other derivative product lines are also expected to be launched one after another, bringing more comprehensive "protection" to infants and young children.
After several years of hand in hand with Putuo, the company also has a deep understanding of Putuo's business environment of "reliable people (Putuo) and things are done well". Wang Yaping used "moisturizing things silently" to describe Putuo's support and help to enterprises, "The business environment in Putuo District is very good. Nothing is disturbed, something must be done, and the golden business card of the business environment has been created with service and responsibility. At the beginning of the new year, Wang Yaping also participated in the government and enterprise symposium held in Putuo District as a representative of key enterprises. He was deeply impressed by the effectiveness and pragmatism of the symposium. As soon as the symposium ended, the relevant industrial departments 'Lightspeed' came to dock the details, which was very heartwarming! Wang Yaping recalled. It is understood that at present, the District Investment Promotion Office, the District Science and Technology Commission and other departments are in close communication with enterprises on issues such as high-tech policy support, providing accurate services, and helping enterprises continue to achieve greater development.
Looking to the future, Jaeger-LeCoultre will continue to adhere to the professional field of mother and child, deepen the segmentation track, and continue to expand the brand market share and achieve its own high-quality development through digital transformation and continuous word-of-mouth building. "Do it first-class, fight for the first! Wang Yaping is confident.
Author: Editor: Zhang Xiaoming Responsible Editor: Wang Jiayi.
*: Shanghai Putuo.