aigcReinvent PR Marketing! From January 20th to January 21st, 2024, D&S Media held the 2024 New Year's Conference in Tianjin, demonstrating that D&S Media has bucked the trend and taken the lead in exploring the use of AIGC to reshape the whole country in 2023
The results of chain marketing, and proposed that further efforts will be made in 2024, so that AIGC will continue to empower D&S's important business growth points in the new year.
Huang Xiaochuan, founder and chairman of D&S MediaAt the meeting, D&S's development strategy for 2024 was proposed. He said that in 2024, we will face the dual challenges of a severe economic environment and intensified involution in the industry, and D&S will continue to expand non-vehicle businesses such as FMCG, finance, and pharmaceuticals while consolidating the foundation of its advantageous business, and look for breakthroughs; on the other hand, we actively welcome the opportunities for Chinese brands to go overseas and join hands with enterprises to go overseas together; It is also necessary to firmly embrace AIGC+ and adhere to the principle of "walking on two legs of people and technology".
In 2024, D&S will be in:Vigorously develop AIGCCommunicate efficientlyExpand influencer placementWe will continue to innovate at all levels, encourage all employees to use AIGC, improve the energy efficiency of individual people, and give full play to their personal advantages in their work. At the level of talent placement, we will continue to expand the database of Dx people and strengthen the right to speak on the platform.
D&S adheres to the spirit of deepening "professional self-determination".To win the trust and respect of customers with professional services, D&S will also vigorously promote the management trainee program and cultivate young talents; Ensure the ladder management of the team through the mentoring plan; Carry out centralized training such as "D&S Whampoa Lecture Hall" and "D&S Whampoa Elite Training Camp", focusing on practical experience training, improving D&S's waist strength, and paying equal attention to the development of professionalism and ability; Continuously build a platform for more employees to learn new technologies and new methodsContinue to build a learning and innovative company, and establish a professional and winning corporate image
In addition, D&S will also strengthen the shaping of D&S's brand image, create a two-way image empowerment between employees and D&S, and grow together.
Innovative platform to promote the comprehensive evolution of D&S's AIGC marketing system
Jiang Zhongfeng, Vice President of D&S Media and Head of AIGC Innovation and R&D CenterThe MV song shared at the meeting, the song "The Power of Communication", won the applause of D&S people at the scene. It is worth mentioning that this is the first MV song led by AIGC in the public relations and communication industry, which is produced by integrating D&S AI smart chain platform, Midjourney, Runway and other AIGC application platforms. Jiang Zhongfeng said: At this stage, even though AIGC has a high degree of awareness, the degree of use and conversion is still low. With the gradual verticalization, in-depth and specialization of large models, AIGC will enter the first year of explosive application from the first year of enlightenment. At present, marketing practitioners are still generally faced with the pain points of unstable generation quality, changing customer needs, and unskilled technical operation when using AIGC in practice. At present, D&S Media has developed AIGC landing applications such as D&S's all-inclusive content intelligence platform "D&S AI Smart Chain", the first automotive vertical content marketing model in the public relations industry, SMARTPPT, an intelligent AI PPT marketing tool, and the "Gold Medal Sales Intelligent Marketing Solution" that empowers terminal sales promotion and conversion, and is vigorously promoting research and developmentFull-link intelligent content marketing system, which can be directly realized according to the actual needs of the brandCurationCreativityEditReal KOLsDistributionOne-stop content disseminationto further improve D&S AIGC marketing system and help more achieve customized, efficient and accurate communication.
Keep exploringHelp AIGC complete the transformation from challenges to opportunities
Guo Xiao, General Manager of the ** Department of D&S Media Shanghai BranchBased on practical experience, crack the language code of AIGC "understandable", let it become our gold medal "auxiliary", and constantly tap its new potential to complete the processAigiving ChallengetoAigiving Chanceto empower high-quality and efficient creative generation, and use AIGC to give wings to our creativity.
Sleepiness is easy to be born, and light rises from the shadows", special guestProfessor, School of Journalism, Tsinghua UniversityPh.D. supervisor: ShenyangIn the section entitled"Development and Challenges of AIGC".In his keynote speech, he shared his ancient poems and texts created through AI, and put forward a variety of theories from the field of philosophy, emphasizing AI intelligent alignment, realizing multi-modal fusion and modal evolution, building a large model of industrial design innovation and a computing model of vocational substitution, and improving the experimental architecture of AIGC education. Finally, he appealedMarketing practitioners have the courage to practice AI, become super individuals in the AIGC era, and empower future career development
Keeping pace with the times, the "new generation" gathers in D&S's traditional "Case Competition" for many years
to"Freshmen are different".as the themeThe 19th D&S Case CompetitionIn addition to examining the "logical expression", "strategic creativity", "execution process", "project effect" and "reference significance" of the project, this year's case competition also added the "technology application" inspection standard to encourage all employees to try, explore and apply AI.
The judges scored according to the case situation and the on-site speeches of the contestants, and selected one gold award, two silver awards, and three bronze awards.
Eventually, fromShanghai BranchofHan BinWon this case competition with an absolute advantageGold Award
fromThe eighth division is in Shengqingof"Driving Mazda Like a Racing Car - Mazda & Leung Ka Fai Century Reconciliation".withHangzhou Branch Panteneof"AI Intelligent Manufacturing "Home" - Somerset AI Interior Design Competition".WonSilver Award
The ninth business department Du Xinhongof"From 0-1 to Create a Vivo Oriental Aesthetic Universe".The sixth division is Yu Zixiaoof"Deep Blue SL03 Driving Fun Label Building Plan".Cheng Lu of the 16th Business Divisionof"The Most Valuable Product Naming in History - LEVC Product Image Positioning".AcquiredBronze
In 2024, let us embrace AIGC+ together, ride the wind and waves, and stand at the forefront of the tide.