The 7th CMO Marketing Value Summit & Goldsmith AwardAwards CeremonyIt was held in Beijing on January 17. Jiang Zhongfeng, Vice President of D&S Media and Head of AIGC Innovation and R&D CenterAttended. D&S MediaWith its forward-looking strategy and implementation achievements in the field of AIGC, it was awardedTop 10 AIGC Marketing Service Providers of the Year, join forcesChang'an QiyuanBuilt"Chang'an Qiyuan A07 Source Force Convergence and Co-creation Plan".WonTop 10 AIGC Marketing Cases of the Year。In addition, D&S joined forcesChangan FordWulingGeelyBuilt"Ford Explorers Go to Kunlun Together", "Exploring the Hard Power under the Iceberg, Technology Wuling Brand Rejuvenation Marketing", "Geely Automobile Group's Annual Brand ESG Marketing".After layers of review, fromEvent marketingESG MarketingThe track stood out and won the championshipGold Award
Jiang Zhongfeng delivered a keynote speech entitled "Marketing Productivity Transformation Driven by AIGC" at the summit, and said that 2024 will be the first year of AIGC application. After more than a year of development, AIGC technology has been rapidly iterating, and the ability to understand, remember, generate, and reason has been greatly improved, and the agent agent will become the most common and convenient form of generative AI. With the implementation of more and more AIGC applications, creative capabilities will show a trend of universalization, and bring subversive changes to brands in terms of interaction, content, creativity, efficiency, decision-making, etc., and promote personalized and precise communication.
Jiang Zhongfeng also shared with everyone the AI-led creative cases such as "brand node posters" and "creativity**" created by D&S based on D&S AI smart chain and other platforms for well-known brands such as Moutai, Chang'an Qiyuan, and LEVC. Finally, he said that D&S will continue to focus on vertical, specialized, and scenario-based models and applications, and based on 27 years of marketing industry experience and massive data resources, we will create customized industry models for more customers and empower brands to develop full-link intelligent content marketing.
Founded in 2016, the Golden Craftsman Award is one of the most influential and authoritative marketing awards in China, initiated by the CMO Training Camp, a professional social marketing knowledge sharing platform in China, and CMOs covering millions of marketers, with 100+ CMOs, executives and experts from well-known enterprises serving as the judging panel. It aims to discover unique marketing cases, ideas, companies and platforms. Inspire more enterprises with benchmarking for marketing creativity.
2023 Goldsmith's Award.
Top 10 AIGC Marketing Service Providers of the YearD&S Media
D&S Media, founded in Beijing in 1996, is a leading full-link marketing service group in China. D&S Media firmly believes that "technology + content" jointly drives the transformation of content marketing, and makes full use of its nearly 30 years of practical experience and massive data resources in the marketing industry to launch the landing applications of AIGC in the marketing field in 2023 through self-research and cooperation, helping customers create excellent cases with high efficiency and high quality. So far, D&S has created AI-led creative content materials such as "brand node posters" and "creativity**" for well-known brands such as Moutai, Chang'an Qiyuan, and LEVC based on D&S AI intelligent chain platforms, which have won many industry awards and won high praise from customers.
2023 Goldsmith's Award.
Top 10 AIGC Marketing Cases of the Year
"Chang'an Qiyuan A07 Source Force Convergence and Co-creation Plan".
In 2023, Changan Qiyuan, the culminator of Changan Automobile's transformation into the era of digital intelligent vehicles, will establish a new official communication position, the "Changan Qiyuan" mini program, which urgently needs to involve a large number of users in a short period of time. During the launch of Changan Qiyuan's flagship advanced digital intelligence executive vehicle, the A07, it was necessary to stand out from many competing products through an activity with the participation of the whole people and create a voice for the listing. In order to cope with the challenge of completing a large number of creative posters in a short period of time and quickly enriching the content of the Mini Program, D&S helped Changan Qiyuan apply the new AIGC technology in the user co-creation process, and quickly generated a large number of refined products that can be directly used for dissemination with the help of D&S's omnibious content intelligence ecosystem, the AI smart chain platform. In the end, it achieved a 1,200% increase in efficiency and a high-quality effect involving nearly 200,000 followers, helping Chang'an Qiyuan to produce high-quality content at low cost. Awards.
2023 DMAA – AIGC Category – Bronze Award2023 TBI – AI Creative Marketing – Bronze Award.
2023 Goldsmith's Award.
Event Marketing of the Year - Gold Award
"Ford Explorers Go to Kunlun Covenant Project".
"Detective Action" is a circle experience platform specially established by Changan Ford with the common goal of civilized exploration, committed to protecting the natural environment and practicing the concept of ecological and environmental protection. All Changan Ford Explorer owners who actively respond to and support the practice of ecological and environmental protection can sign the "Inspector Convention" and become a practitioner of civilized exploration - "Inspector Fu". From July to August 2023, Changan Ford issued an invitation to "Inspector Fu to go to Kunlun together" to visit the Sanjiangyuan National Park, one of the first officially established national parks in China, to explore the source of the Yellow River, the root of China and the source of the mother river, and practice the "Inspector's Convention". The event covered more than 100,000 car owners, contributing to the ecological environment and wildlife protection of Sanjiangyuan, deepening the IP image of "Inspector", conveying Ford's environmental protection concept, and demonstrating its brand sense of social responsibility for practicing social welfare. Awards.
2023 High-quality Development of Public Relations Services - A Case Study of China's Public Relations.
2023 DMAA – Cause-Related Marketing – Silver Award.
2023 DMAA – Automotive – Silver.
2023 TBI – Cause-Related Marketing – Silver Award.
2023 Goldsmith's Award.
Event Marketing of the Year - Gold Award
Exploring the hard power under the icebergTechnology Wuling brand rejuvenation marketing
As more and more independent brands enter the micro electric vehicle market, Wuling New Energy, represented by Wuling Hongguang MINIEV, is facing an "iceberg dilemma": the brand does not know its ability, the product does not know its value, and the competition does not know its strength. In order to show Wuling under the giant iceberg, D&S helped Wuling Hongguang to see the big from the small, and discussed the topic of "whether the scooter is good, worthwhile, strong or not" through the live broadcast, held the "New Energy Scooter Seeking Truth Conference and Wuling New Energy GSEV Technology Evolution Day" press conference in response to the situation, and created the "48-hour ice challenge" offline hard-core evaluation The three major marketing events analyze the hard power under the iceberg, and realize a comprehensive renewal from trendy play Wuling to technology Wuling, from first-class competition to value competition, and from sales leadership to innovation leadership.
Awards. 2023 TMA – Content Marketing – Gold Award
2023 TMA – Automotive & Transportation – Gold Award.
2023 Golden Flag Award - Brand Renewal - Gold Award.
2023 Goldsmith's Award.
Brand ESG Marketing of the Year - Gold Award
Geely Automobile Group's Annual Brand ESG Marketing
ESG is an important starting point for Geely to enhance its brand image and demonstrate its sustainable development capabilities. In 2023, Geely will unveil the full picture of Geely's ESG with a live broadcast of celebrities, and then plan three major actions: "Special Forces Factory Tour", "Green Asian Operation" and "Post-00s Workplace Variety Show", showing Geely's achievements in environmental protection (E), social responsibility (S) and corporate governance (G) in a single point of breakthrough, making ESG a concrete perception that the public can "see and touch". Through a series of ESG concrete communication with strong C-end perception throughout the year, Geely Automobile's sustainable development value has been recognized by many authoritative institutions at home and abroad, and has won a number of domestic ESG authoritative awards.