may be thanks to the author's writing and narration, I was really attracted by Wei Wenbin after reading it, and I can also understand the reasons for the rapid rise of Hunan Radio and Television.
Wei Wenbin benefited from the literary skills accumulated in his childhood and a good hand, he was recommended to university in the Lianshao Mining Bureau, returned to the Lianshao Mining Bureau after graduation, and was transferred to Hunan People's Radio Station four years later. Then he ruled Hunan Radio and Television for 15 years.
No matter what he does, Wei Wenbin sets his goal of "China first".: Media listing, strive to be the first; industrial base, strive for the largest; Content production, strive to be the strongest; Entertainment brand, strive to be the hottest.
Wei Wenbin always emphasizes "reform, innovation, and development", system and mechanism reform, content and form innovation, and model development.
Wei Wenbin was very emphasizedThe importance of "getting ahead of the curve" for innovation. For example, in 93, it took the lead in putting forward the concept of "big industry", in 94, it was the first to build a film and television cultural industrial park (introducing the window of the world), in 95, it was built in an open competition to build Hunan Economic Television (open the competition mechanism), in 96, it was the first to launch the variety entertainment program "Lucky 3721", in 97, it was the first to establish a program evaluation system based on ratings, in 98, it was the first to launch the marriage and love program "Rose Covenant", in 98, it was the first self-made TV series "Huanzhu Gege", and in 99, it was the first listed media company. In 99, it was the first to launch the entertainment information program "Entertainment Pioneer", in 00, it was the first to establish a provincial radio and television group, in 02, it was the first to complete the strategic transformation from "news station" to "entertainment Taiwan", in 03, it was the first to launch the variety show "Absolute Man", in 04, it was the first to put forward brand positioning (China's most dynamic entertainment brand, Happy China), and in 04, it was the first to establish an artist brokerage company, Tianyu Media.
For talents, Ouyang Changlin is reused exceptionally (full decentralization), and the management is collectively dispatched to retain Long Danni, respecting and paying attention to every colleague.
In addition, the location of Malanshan, the struggle for the window of the world, the establishment of economic vision, the promotion of listing, the promotion of reform, and the attention of super women and fast men show his persistence and dedication.
In particular, his annotations on each issue of "Super Girl" and "Happy Boy" recorded in the book really show the overall situation and direction.