Zheng Tanfei, a native of Henan, has been engaged in the auto repair industry for a long time20 years
In 2019, he chose to join100 aid intensiveThe store's monthly revenue doubledPerformance soaredZheng Tanfei said that although there were not many people who knew Baiyuan at first, as long as they entered the store, they would be attracted by the quality of service and become loyal customers.
Then he opened a second, a third, and a fourth. In the future, Zheng Tanfei plans to take root in Zhengzhou and open several more Baiyuan intensive care stores to provide high-quality services to more customers.
Baiyuan intensive Zhengzhou Dafei store Zheng Tanfei.
Steadily embark on the road of entrepreneurship
Encounter bottlenecks and seek breakthroughs
In 2005, after graduating from school, Zheng Tanfei entered a local township auto repair shop as an apprentice, with a salary of only a few hundred yuan a month, but in order to learn technology, he actively helped the master every day, observed how they repaired the vehicle, and secretly practiced in the workshop at night.
Six years later, Zheng Tanfei has mastered the maintenance method of basic vehicle failures, and has the idea of starting a business in his heart. If you want to start a business, it is not enough to have technology, but also to be able to manage.
In order to further enrich his work experience, Zheng Tanfei bid farewell to the township auto repair shop where he had stayed for six years, and jumped to a large automobile chain factory in the city as a workshop supervisorHe has accumulated rich management experience
In 2017, Zheng Tanfei opened his first store in Zhengzhou, the provincial capital. As the size of the store gradually increased, he gradually found it in the existing business modelLack of a standard management and operation system, the pressure of business is increasing, so we embark on the road of change.
The first choice is to join Baiyuan intensive care
Opened four stores in a row, and the performance soared
In 19 years, Zheng Tanfei officially joined Baiyuan. "At that time, there were similar brands to Baiyuan, but I decided to join Baiyuan after learning about it. Why? First, Baiyuan's technology is very professional, and secondly, the process is very standard, such as Baiyuan's 5387 project, standardized process, drainage, etc., have given me great help, and I am not blind in operation."
InBaiyuan standard systemWith the help of the end of the year,The store's monthly revenue soared faster than when it first openedliters
Photo of the construction of the store
The good performance of the first store gave Zheng Tanfei confidence, and he began to plan the second and third stores. Baiyuan's store management system helped him better replicate the experience of the previous store.
Up to now, he has opened four Baiyuan stores in Zhengzhou, and the annual output value of a single store can reach at mostMore than 2.5 million, the average daily maintenance of a single store is 15 units.
Positive feedback from customers
The success of Zheng Tanfei's first store stems from the increasing number of customers in the base, and repeat purchases contribute most of the performance.
When it comes to how to increase the repurchase rate, he said firstThere can be no problems with the qualityto ensure zero defect in product quality; And secondly, it isImprove the quality of serviceTreat customers as friends, pay attention to the cultivation of employee quality, such as through a greeting and a small gift, so that customers will have a good mood as soon as they enter the store.
Pay attention to the improvement of team quality
High user experience leads to high customer retention
It is useless for a person to be capable, but only when the ability of the people around him is useful, the key is how to make the people around him capable", while managing multiple stores, Zheng Tanfei has his own unique insights in the operation team, and he believes that the first thing is to let the employeesMaintain good values, restrain your behavior in daily life, and you can't go the wrong way.
Next, we should consider letting them do things well, treat employees with a sense of trust and sincerity, and let employees have a sense of self-worth, accomplishment and belonging.
In the same way, I also have a group of people who support me and trust me, which has pushed me to where I am now. Of course, I also continued to learn during this period, and I still often carry a small notebook with me, or a memo on my mobile phoneIf you have a good idea, write it downI believe that this kind of behavior of mine can also affect employees. Zheng Tanfei said.
Online Baiyuan store
For the future development, Zheng Tanfei is full of confidenceAt present, the development momentum of the four Baiyuan intensive care stores is very goodHe believes that with the continuous precipitation of customers, the performance of the store will be further improved in the future.