Last month, our search optimization analyst Selina let us know about Douyin as a platform with nearly 1 billion daily active users, and clever use of Douyin SEO (search engine optimization) can get huge traffic dividends through "Why Do Douyin Search SEO". Today, we continue to talk about how to choose keywords when conducting Douyin SEO.
, the key points of keyword selection
Popularity and industry value
Choosing keywords with a certain amount of popularity is to secure the basis of traffic. Analyze the popularity and industry value of keywords through the tool, and choose keywords that are attractive to the target audience.
User thinking
It's just as important to understand the user's thinking and search habits. Thinking about the keywords your target audience is likely to use, and what they care about, can help you choose keywords more precisely.
The importance of tool word choice
Using tools for keyword selection is a scientific and efficient method. Tools can help assess the popularity, value, and competition of keywords to make more informed choices.
Keyword layout and ranking logic
Keyword layout
By skillfully arranging keywords in account name, introduction, title, collection title, tags, content, comment area, and product title, you can improve the matching degree of keywords, thereby increasing the likelihood of ranking. This strategy ensures that relevant content is more likely to surface when users search.
**The importance of quantity and frequency of updates
*The number and frequency of updates are key factors that affect rankings. Creators should focus on posting a series of relevant ** in key areas and keep them updated. In particular, creating a closed-loop effect by creating ** collections will help improve the overall ranking.
Boost keyword rankings
Core metrics of data performance
Data performance is at the heart of keyword rankings. Among them, the volume is the most important indicator, which directly reflects the popularity of the **. Other metrics such as likes, comments, shares, etc., are equally important.
Strategies for placing pods
When there is a lack of ** volume in the early stage, the placement of pods becomes a way to quickly improve the performance of the data. The placement of pods can quickly increase the amount of pods, improve the degree of growth on the platform, and lay the foundation for the accumulation of subsequent organic traffic.
By carefully choosing keywords, arranging smartly, updating content frequently, and making good use of strategies such as targeting, creators can better leverage Douyin SEO to attract more accurate, long-lasting, and valuable traffic, thereby driving the growth of their personal brand. This process is a cycle of continuous optimization and adjustment, which requires comprehensive consideration of popularity, industry value, and user thinking, so as to gradually increase the visibility and influence on the Douyin platform.