Entrepreneurs want to be the best, first philosophers, then entrepreneurs. Soichiro Honda and Akio Morita's corporate philosophy and marketing wisdom are worth learning.
Soichiro Honda was one of the creators of Japan's post-war economic miracle and was hailed by modern industry"The single most prominent and successful mechanical engineering entrepreneur since Henry Ford"。
Soichiro Honda, as the founder of Honda Motors, created the world-renowned car brand Honda, from the original motorcycle, to the F1 car, to the car. Soichiro Honda's marketing management wisdom can be summarized into two points: the first point is to never say that it is impossible; The second point is never to imitate.
Soichiro Honda has a famous saying:"Don't be discouraged by 99 failures, and work hard for the 100th success. "From the birth of the first motorcycle, to the first car**, to the definition of high-performance engines, Honda has created time and time again what others thought was impossible. In fact, the essence of marketing management is also to seize the seemingly impossible market opportunities and make them possible. A good marketer should firmly believe that there is no order in the world that cannot be taken.
Soichiro Honda's second philosophy of success is to never imitate others. It is said that he often said to scientific researchers:"I hate imitations. Our company is exploring in its own innovative way, and we have suffered a lot for this. Although it took us a lot of time before we caught up with the competition, after catching up with the competition, our technological superiority formed a gap between us. "
Honda has always adhered to the principle of product development"Absorb the strengths of all nations, and do not follow in the footsteps of others"The spirit of put"Create the world's best technical level"As the mission of their own business. Never imitating is Soichiro Honda's business philosophy. Although Soichiro Honda took this path a little hard, he found his own way, and the scenery on the road to entrepreneurship was also particularly charming.
As one of the founders of Sony, Akio Morita was named one of the 20 most influential business people of the 20th century by Time Magazine.
Akio Morita, an engineer, founded Tokyo Telecommunications Kogyo Co., Ltd., which later became Sony, at the age of 25. Akio Morita's business philosophy can be summarized into two points: the first point is to have a deep insight into user needs; The second point is the spirit of craftsmanship.
Akio Morita said:"Consumers don't know what they want, but we should. "His cassette recorders, battery-powered portable radios, and Walkman (Walkman) have sparked a wave of portable electrical appliances in Japan and around the world.
Akio Morita saw a huge need in the U.S. market and went to the U.S. to find a partner. It was in the process of developing the U.S. market that Akio Morita gained insight into the needs of more user segments, and finally developed more than 70 different models of Walkman to meet the needs of different segments.
The germ of Akio Morita's craftsmanship came from an embarrassment during his visit to Germany. After World War II, the rise of companies such as Volkswagen, Mercedes-Benz and Siemens allowed Germany's economy to recover quickly. It is said that at a restaurant in Düsseldorf, Germany, a waiter brought a plate of ice cream to Akio Morita, decorated with a tiny sun umbrella on the side. The waiter kindly told Akio Morita that the paper gadget was made in Japan. This annoyed Akio Morita so much that he will never forget it. Akio Morita believes that the only way to change the mark of Japanese manufacturing as cheap counterfeit goods and trinkets is to rely on the spirit of Japanese craftsmen.
The spirit of craftsmanship advocated by Akio Morita is that even if people work in a small noodle restaurant, they never intend to change their own destiny and change the fate of their family by changing their careers to do more advanced work, so as to become winners in life. Their idea is that they have been making noodles for generations, and they want to do a good job of making noodles.
Akio Morita used the world-renowned Sony to tell people that people with the spirit of craftsmanship must endure loneliness, remove all utilitarian hearts, and devote all their enthusiasm to their work, even if fatigue is transmitted from the fingers to the body, there will be no mental exhaustion.
From Soichiro Honda's refusal to imitate to Akio Morita's craftsmanship, we see Made in Japan"Dead knock"Spirit. In marketing management, this"Dead knock"The spirit is also needed.