Who exactly stole the savings of young peopleYoung people's hearts have always been manipulated by capital, so that many people can't tell the difference between what they want and what they need. For example, now I ask you, how much do you think it will cost you to maintain a normal life in a big city?In fact, 2,500 yuan can live a very chic life. At this time, someone will definitely refute me and say that 2,500 yuan can only be used for rent, plus ordinary meals, clothes and daily expenses, four or five thousand is not enough at all. Objectively speaking, a coat to keep out the cold, a place to live, and a full meal can meet the needs of life, except for these life needs, everything is just what you want. And these are just endless desires that capital has carefully designed to manipulate you. Of course, the manipulation of capital is nothing more than an inevitable occurrence in the process of economic marketization. Their ultimate goal is to harvest your pockets until you willingly spend the last penny in your hand.
So why does capital favor young people's wallets so much?First of all, it is stated that people in their forties are not within the scope of the harvest of capital. This group of people is trapped by life, although there are old and young, the salary is not too high, and there are many places to spend money. Even in such a difficult environment, they were able to save some money every month. People around the age of 40 have been in the capital community for many years, experienced in many battles, and it is difficult to spend an extra 100 yuan. It would be good if they didn't harvest capital in reverse, how could capital cut them?As a result, capital put all its thoughts and energy on young people. Capital categories such as digital, automobile, beauty, and finance are all targeting young people. Young people are not only harvested by single products, but also by a set of harvests, such as marriage, marriage not only to take wedding photos, but also to buy a house, buy a car, invite a fleet, and set up a wedding banquet, these complete sets of costs are not a small expense.
Like the subdivided set of skin care products, there will be a variety of electronic products such as mobile phones and tablets every year, all of which are aimed at young people. Capital is no longer satisfied with the sale of a single commodity, and they will create more supporting peripherals around this commodity. Just like buying a house, you buy a 150-square-meter house, throw away the public pool, and actually get 100 square meters, if you want to live in the house, you have to spend money to decorate first, and you have to buy furniture and appliances after decoration, and then go out of formaldehyde, so that after the operation, the money for half a house will be spent again. In the information age, capital is infiltrating young people with all kinds of information all the time. When we turn on the TV and mobile phone, it is difficult for us to encounter advertisements with low prices as the starting point.
Because it is difficult for companies with cheap goods to make money, they will naturally not be able to advertise if they make less money. Today's TV dramas are basically filmed for young people, because advertisers are reluctant to invest money in TV dramas that are loved by middle-aged and elderly people like before, because it is difficult to implant TV dramas that are not suitable for young people's appetite, and money-making advertisements are even more unpopular, and advertisements on sporadic mobile TVs are overwhelming. Tell you how to spend your money, never tell you how to save money. The reason is very simple, if you save money, the capital will not make money, even those who let you manage your finances, the real purpose of giving you money to make money, is just to harvest the money in your hands, many people who have not been in debt feel that a debt of 100,000 is nothing, but do you know how long it takes for a recent college graduate to save enough 100,000?
Capital will also subtly tell you that buying cheap or tasteless, only luxury goods can appear more noble. When they found that many people were no longer hooked by luxury, capital then invented the light luxury series to continue to harvest those who were unwilling to let go of luxury. Capital can not only harvest your present, but also your future. When you can't buy a product, then financial products such as Ant Xiaobei, Jingdong Xiaotiao, Meituan Monthly Pay and so on come into your eyes. Some people couldn't hold on, so they spent the money to pay it back first, and comforted themselves by saying that they didn't want interest for the time being, and they just couldn't pay it back next month. Gradually, some people rely on these quotas, and it doesn't matter if they spend their wages every month, because they still have quotas, and the quota that is called by capital is actually the debt of ordinary people, and the overdraft amount is equivalent to overdrawing the future.
Until finally stumbling into their lending business. Although they say that the interest rate is very low, people who have actually used these products on the Internet know that it is comparable to the rolling of a donkey in ancient times. Capital has created a perfect closed loop for consumers, and they help you plan in advance where every penny you want to spend. If you are penniless or in debt right now, it proves that capital has taken your place. In fact, many people are reluctant to admit that they are being manipulated by capital, saying that their consumption is to satisfy their own desires and spend voluntarily. Maybe they forgot what I said at the beginning, satisfying their own desires is nothing more than capital manipulation and manipulating the game they set up at the beginning.