This winter, at the UCCA Center for Contemporary Art in Beijing, a charity art experience exhibition with the theme of "To the Dream" attracted the attention of many philanthropic and art circles. The "Yili Nutrition 2030" Public Welfare Action Art Experience Exhibition, jointly sponsored by Yili Group and the Red Cross Society of China, demonstrated the perseverance and love of children in remote areas for their dreams through the cross-border integration of art and public welfare.
Since 2017, the "Yili Nutrition 2020" and "Yili Nutrition 2030" public welfare actions have continued to practice the three major actions of nutrition material donation, health knowledge popularization, and dream care and protection, so as to protect children's dreams with nutrition. So far, the project has invested a total of 100 million yuan, and more than 700,000 children have benefited from it.
This public welfare action art experience exhibition not only exhibits 366 ** and video materials accumulated by the "Yili Nutrition 2030" public welfare action over the years, but also the artworks created by many young artists based on these public welfare images. Behind every piece of art and every work of art, it tells the dream stories of the "Yili Nutrition 2030" public welfare action and the children.
In March this year, the "Yili Nutrition 2030" public welfare project team visited Queluo Primary School in Ludian County, Zhaotong City, Yunnan Province, donated nutritious milk to nearly 300 students, and joined hands with the Red Cross Society of China to hold the "Red Balloon Campus Challenge" to popularize emergency care knowledge for children and continuously promote life and health education. In Queluo Primary School in Ludian County, Yunnan Province, a group of children drink milk with a special long straw, because of the scarcity of milk, they want to use this way to make happiness stay longer, this precious image was also included in this public welfare art experience exhibition, touched countless people. Later, not only did milk enter the daily life of children, but their small dreams were also seen by more people.
In August this year, the "Yili Nutrition 2030 Dashan Eagle Growth Plan" invited a group of basketball-loving children from Daliangshan, Sichuan Province and Shangri-La, Yunnan Province to Yili Modern Wisdom and Health Valley to start a research journey with the theme of "Growth and Love". The two "Little Basketball Teams in the Mountains" composed of these children not only participated in the wonderful "Little CBA Hazelnut Basketball Challenge" and visited the world-class Yili Modern Smart Health Valley, but also formed a "milk game" with Pan Gang, chairman of Yili Group, to chat about their dreams and spend a good time together. This charity art experience exhibition also recorded this beautiful and precious memory.
Children are the flowers of the motherland, and they need to be moistened by sunshine and rain in order to bloom better. The "Yili Nutrition 2030" Public Welfare Action Art Experience Exhibition uses art to convey the power of public welfare and water children's dreams with love. As a leader in the health food industry, Yili will continue to take the responsibility of protecting the healthy growth of children, join hands with more social forces to protect the healthy growth of children, grow up with the flowers of the motherland, and go to the future.