On February 28, OPPO announced a three-year strategic partnership with Telefonica, a telefónica group, during the MWC2024 event. The move aims to provide OPPO with a solid operator sales channel in the European market, thereby accelerating OPPO's return to the European market.
Previously, OPPO was forced to suspend its business in several European markets due to a patent dispute with Nokia. However, the two parties have now reached a settlement and signed a global patent licensing agreement, a move that paves the way for OPPO to re-enter the European market. It is worth mentioning that before this, OPPO's sub-brand OnePlus has returned to some of the affected European countries.
Telefonica is a global company with a presence in 12 countries and a wide range of telecommunications and digital services worldwide, making it the world's fifth-largest fixed-line and mobile operator, as well as one of the main telecommunications operators in Spain, Germany, the United Kingdom and Latin America.
Carriers' position in the European mobile phone market is crucial, not only with a wide range of sales channels, including brick-and-mortar stores, ** stores and customer service centers, but also with subsidies for mobile phones that make it more affordable to buy mobile phones, which helps to increase mobile phone sales and motivate consumers to choose a particular brand or model. OPPO is accelerating its return to the European market through a three-year "strategic alliance" with Telefonica, which will provide OPPO with a strong carrier sales channel.