As an important spiritual symbol of the Chinese nation, the dragon represents the spiritual connotations of wisdom, bravery, unity, and progress. The beverage industry is making great efforts in the Year of the Dragon, delivering the flavor of the Year to consumers through the unique packaging of the Year of the Dragon. The Year of the Dragon Limited Jar and the Year of the Dragon Six Ji Jar ......Bottles of drinks with dragon elements are placed on the table, full of New Year's flavor.
Chinoiserie collides with modern technology.
Limited packaging for the Year of the Dragon launched by the Great Kiln. Courtesy of the company.
Dayao's Year of the Dragon limited edition soda is based on the theme of the Chinese dragon and incorporates rich cultural elements. Among them, the classic Dayao guests use traditional red as the main color of the packaging, and at the same time add a dragon pattern on the bottle body, showing a strong Chinese style. In addition, modern AI (artificial intelligence) technology is also used to make the image of the dragon leap on the tank, highlighting the beautiful meaning of auspiciousness, peace and happiness, taking into account multiple needs such as vision, taste, and culture, which is an interpretation of the national tide culture.
The Year of the Dragon limited can convey good wishes.
Coca-Cola's Year of the Dragon-limited can. Courtesy of the company.
With the arrival of the Year of the Dragon, Coca-Cola has teamed up with Chen Fanwan, a cutting-edge young paper-cutting artist, to launch a limited-edition packaging product for the Year of the Dragon, which interprets the traditional paper-cutting art in a modern style, and combines the classic delicacy of Coca-Cola to convey the best expectations and wishes for the New Year. Focusing on the resonance of Generation Z's cross-border integration of tradition and innovation, the product packaging draws inspiration from the zodiac dragon and traditional auspicious patterns, and alternately connects five different group patterns: "auspicious grass pattern", "happy encounter pattern", "bead pattern", "twig pattern" and "fish pattern", with beautiful meanings gathered on the dragon body.
Through a series of creative consumer activities for the Year of the Dragon, Coca-Cola hopes to add joy to the reunion moment, and looks forward to inviting thousands of Chinese families to record more heartfelt "reunion" stories through a new interactive experience.
Create a lucky bottle.
Master Kong drinks boiling water in the Year of the Dragon package. **Master Kong drinks boiling water Weibo.
The beverage company Master Kong's drinking water brand "Drink Boiled Water" has launched a limited edition product for the Year of the Dragon. It is reported that the Kaiyun bottle contains a total of 12 models, respectively symbolizing the good luck of happiness, school luck, peach blossom luck and other beautiful meanings, with the symbol of festive red and gold as the main colors, full of "good luck" that is, the visual sense, the minimalist design style of the New Year's good luck sign, each bottle carries the good wishes for the New Year.
Year of the Dragon surname jar custom good luck for the year.
During this year's Spring Festival, herbal tea brand Wang Laoji launched the Year of the Dragon Liuji Jar and the Year of the Dragon Surname Jar. The Year of the Dragon Liuji Jar combines the majestic dragon with the red can Wang Laoji, "Ji Rui Long" career auspicious, "Ji Fu Long" body auspicious, "Ji Shun Long" academic auspicious, "Ji Yue Long" love auspicious, "Ji An Long" family auspicious, "Ji Wanglong" financial luck auspicious, implying a thriving "dragon" in the new year. The Year of the Dragon surname jar contains Ji Shun Long, Ji Fu Long, Ji An Long, Ji Yue Long, Ji Wang Long, Ji Rui Long, and can customize the desired surname, implying that everyone has good luck in the Year of the Dragon and every family is auspicious.
Beijing News reporter Wang Ziyang.
Edited by Zhu Fenglan.
Proofread by Zhao Lin.