Haidilao in the middle of the night, there is an endless stream of people waiting to go home
Writer Xiaoqing.
Editor-in-charge: Pang Xiaoheng.
Approaching the New Year, a Xiaohongshu netizen posted:"Why does it seem that the taste and expectation of the New Year before Chinese New Year's Eve are the strongest, and when Chinese New Year's Eve and New Year's Day arrive, it seems dull? "
It may be difficult to give a unified answer to this question, but at least until the family reunion on New Year's Day, good wishes for those who are waiting for the New Year are indeed colorful.
Catering establishments, as carriers for migrant workers and returnees to reunite with their hometowns, are too many migrant workers who travel around and get together. As a delicacy of delegate round and joy, hot pot has naturally become a popular choice for Chinese New Year's Eve dinner.
Haidilao, which has 1,571 stores in China and is one of the top hot pot chains in China, naturally welcomed more customers on Chinese New Year's Eve.
The growth in demand for corporate and group meals has expanded to Hygile stores across the country, as well as orders for takeaway group meals and many other areas. In terms of timing, it starts in the second half of January and lasts until the New Year's holiday.
Data shows that on Chinese New Year's Eve alone, about 20,000 tables will be booked in the seafood restaurant, in order to meet the dining needs of customers during the Spring Festival, the seafood restaurant will maintain 600 seafood restaurant stores and more than 400 takeaway sites across the country this year on Chinese New Year's Eve and New Year's Day. At the same time, starting from the second day of the Lunar New Year, Haidilao across the country will fully resume activities.
Hydrogen consumption companies noticed that on Chinese New Year's Eve, taking Beijing Heidile hot pot (Qingnian Road store) as an example, although other stores in the mall were closed, after 10 p.m., the laughter and clinking glasses in the Heidile hot pot store were still heard.
Among them are the owners of small and medium-sized enterprises, who have dinner with employees at Haijile before the Chinese New Year; There are women who work in Beijing, and they have a small meeting together before going home; There are also men who bring large bags and small bags home with gifts for the elderly and children.
In the evening, these diners have a simple wish: to be reunited with their families. The reunion briefly relieved the fatigue of life and death caused by their daily labor, and also opened the prelude to their return to a foreign land and a warm family for the New Year.
In order to better immerse customers in the atmosphere of the New Year,"Haidilao"The walls of the shop are covered with festive blessing characters, and even the noodle workers are dressed in bright red cotton clothes and wearing cotton hats with dragon dances.
The Spring Festival, as the most important festival for Chinese people in the world, reunion is of course due, but at the same time, at the moment of acceleration, the Spring Festival is more like a fan"Any door", let the occupation of the real world, and the hometown day and night to think"Reunion"！ .When the spring flowers bloom next year, people from other places are full of expectations and start a new life.
The insistence of the owner.
About two hours ago, Liu Yajun walked into Haijixing's Guang'anmenwai Street store in Beijing, leaned on the soft sofa of Haijixing's card store and fell asleep.
Liu Yajun's company is a performing arts company, and a large part of the company's business income depends on offline activities. Last year, while we felt the recovery of the industry, in order to make the company's business no longer rely solely on offline, we also gradually began to work on two aspects: service refinement and online business transformation.
After experiencing extraordinary times, in the face of changes in the external environment, Liu Yajun appeared relatively calm:"In the most difficult periods, fixed monthly expenses exceed 200,000 euros, but in low seasons and special cases, the monthly income can be zero.
Liu Yajun said he and his team experienced a brief period of chaos and even layoffs.
But later, the team is basically partners who have worked together for many years, have feelings, and need to maintain the company, so just think about it, pay wages as long as the company can afford it, and try to ensure that everyone can live.
When the team supported each other in the most difficult time, and this year was the starting year of the company's growth, Liu Yajun remembered that he had dinner with the team many years ago to celebrate, but because he had just gone on a business trip to see Party A to settle the bill, he returned to Zhengzhou, and he couldn't think of eating at a suitable restaurant for a while.
Around the Chinese New Year, even looking for some restaurants was full, and then he thought of Heidile, who the team members usually frequented, so he thought about trying his luck"。Yang Yajun said that he called the Haidile store on Guang'anmenwai Street in Beijing. "I told him that there were about 80 people in the company, and that a place could be assigned to the main force before public holidays. "
To Yang Yajun's surprise, although he was told that since the end of January, Spring Festival reunions have been increasing day by day, and it is not uncommon for dozens or even dozens of people to go to the store to order food, but he was finally placed in one of the many places to order food around 7 p.m.
At half past six o'clock in the evening, as the employees sat down one after another, Yang Yajun said the good news that the Spring Festival holiday was over and he could return to work on the tenth day of the new year.
Accompanied by the inspiring speeches of the company's employees, the old store also organized a noodle show in the Year of the Dragon.
Good luck, good luck, good luck brings joy and love..."
Accompanied by the singing of "Good Luck Comes", Li Geng, a dough sculptor from Haidilao, brought a fiery dough sculpture performance to everyone, throwing good luck into the arms of customers through the hands of dough molding. Li Geng was dressed in red, with a dragon embroidered on his chest, and performed a unique noodle New Year's skill, which was truly interpreted"Draw a dragon on the left and a rainbow on the right"。
Hearing the thunderous applause of the customers, Li Geng, who was already out of breath, immediately regained his blood and used his big move: a small spinning top on the spot. This is his nirvana when he won the national noodle competition, and his body and noodles rotated more than a dozen times at the same time. After this set of fierce moves like a tiger, Li Geng was sweating, but he couldn't hide his enthusiasm:"I was training hard in private for this moment, and the performance was like beating the blood, and I was very excited and happy. "
Whether it's delicate noodles, nail art, Sichuan opera face painting, hair shampoo, woolen hut, these unexpected new services, Heidile is actively pushing the boundaries of service and enriching the diversity of the dining experience just to keep customers entertained"Eat happily"。
Mom's thoughts.
Feb. 9, in"Haidile Chongwenmen New World Department Store"Huang Xiaomin, a 40-year-old woman from Guangxi, had just walked to the seat of a colleague in the Haidile Food Community, and her seat was filled with plates of fruit.
Her original plan for this year was to return to her hometown after the end of the year. She works as a kindergarten teacher in Beijing, and during the Spring Festival, the market demand is large, and the salary will be a little higher than usual, and she also wants to earn more money when she thinks that her children will go to school.
But two days ago, Huang Xiaomin chatted with her son, and after hearing her say that she would not go home for the New Year, the son on the other end had red eyes. After thinking about it, Huang Xiaomin decided to go back. "Going out to work is not to make more money, but to let the family live a happy life, and the family is definitely the most important"。
In order to save some money, Huang Xiaomin bought a ticket from Beijing West to Nanning Station on the evening of the 9th, which departed at about 9:30 p.m., although the fare was nearly 5 times cheaper than the morning departure, but it took 23 hours to drive.
Looking back on the past year, Huang Xiaomin felt a lot of emotion, first got the gold medal certificate in his hometown Guangxi, and then went north to Beijing. When she first arrived in Beijing, the weather made her feel uncomfortable.
In winter, it was dry and cold, and when I washed and washed at the boss's house, my hands quickly dried and cracked"。Huang Xiaomin said that even at that time, he did not feel guilty because of the hardships of life, nor did he hesitate to fight because he wanted to fight, but sometimes, his son's ** made him feel guilty.
For a while, the boss's baby was always awake at night, and she loved to bubble, and she lost 10 pounds in a few months"Mom, I'm so tired and I'm going to rest again. "Huang Xiaomin said, holding back her tears, she said to her son on the other end"It's okay, it's okay. "
Although she is in a foreign country, she misses her son all the time. Huang Xiaomin said that she can endure the hard physical labor of her sister-in-law, but even after working for a year, sometimes when she takes care of her employer's children, she still remembers that she left her children in order to earn money, and she feels sad.
But fortunately, his previous employer was very satisfied with his care, and gave him a red envelope in addition to his salary, which alleviated some of his homesickness, and at the same time, while working in Beijing, he met some siblings, which also gave him a circle of relief after work.
And before going home, he asked a few good sisters to meet at the bottom of the sea"When the time comes, have a Chinese New Year's Eve dinner in advance, and come back next year, and the sisters will help each other"。
Speaking of the last time I was in"Neptune Old"Eating, Huang Xiaomin's fresh memory is Chinese New Year's Eve. At that time, the company he worked for was commissioned"The old sea emperor sent - a wedding banquet"Hosted Chinese New Year's Eve dinner for more than 800 employees of the company. "In the company, there are many employees from the south to the north, and there are differences in food between the southerners and the northerners, but everyone ate happily and enthusiastically that day"。Huang Xiaomin said that this also deepened his impression of the stability and reliability of Haijile's production.
What Huang Xiaomin didn't know was that behind the joyful feast of Haidilao, there was a layer of control of the customer's dietary demand, which was meticulous.
The staff is preparing for the Lao Hai Dial Fun Party).
Consumption hydrogen revealed that in addition to the dishes, the control of details also includes but is not limited to, such as whether the butter in the pot should be added with spicy and spicy, whether the tomatoes in the pot should be thickened, whether customers should add small ingredients such as coriander, etc. At the same time, in order to create the atmosphere of the New Year, it is as big as the bunches of red flowers dotted on the dining table, as small as DIY lanterns, writing Spring Festival couplets and other small games, as well as Haijile outside the circle for a long time"Subject 3"with"Sichuan opera changes face"and so on, all completed one by one, so that every guest who went to the banquet returned happily. "Sichuan opera changes face"and other programs, so that every guest can have a good time.
Because the Haidi Lao wedding banquet can be customized according to different needs such as the number of people, venues, tastes, etc., it is favored by many company banquets.
While waiting for the waiter to serve the food, Huang and his sisters ordered a fried hamburger on the fly.
One is to draw a good color head, the next year's harvest reunion, and the second is the crunchy taste, which I will never forget after tasting it on New Year's Day. "Huang Xiaomin said.
Hydrogen Consumption" learned that as the Chinese New Year approached, Heidile's snack room, which was responsible for fried fritters, crispy meat, oil cakes, and fish-flavored shredded pork, had also become the busiest place in the store. In most of Heidilao's shops, it is relatively common to fry five or six hundred dim sum a day, and some even reach nearly 1,000 dim sum during the Spring Festival, with an average of more than two dim sum fried per table.
Thanks to the intelligent equipment of Heidile's kitchen, the use of algorithms is different, first do induction grouping, and then do parallel operation, which unifies the frying and cooking time of snacks, greatly improves production efficiency, and also achieves the peak period of fast food, and the quality of products is also guaranteed.
Children's gifts. At the Heidile store in Chengdu Silverstone Plaza, Wang Ying's family had just taken their youngest child to sit down when they received children's toys from the staff of the Heidile store. This is the seventh time she has dined at Heidi this month.
Just now, in the shopping mall downstairs, Wang Ying bought her three-year-old daughter Lily's favorite soft toys, and by the way, she also bought a mobile phone for each of her parents in the Huawei store as a New Year's gift.
As a strong woman, she quickly rushed back to Chengdu from Shanghai before the holiday, and rushed to her parents' house with her lover to visit her parents and take care of her children as soon as she got off the plane.
This year's Spring Festival is really a big sensation for Wang Ying, who is celebrating the New Year in her hometown. In previous years, whether it was due to work or other factors, it was often a luxury to go home early for the Spring Festival. As her youngest daughter grows older, she feels more and more that her parents neglect her and need to make amends.
In the past two years, my eldest brother's family has been taking care of my parents, and my husband and I have gone to the countryside to work hard, and my parents' mistakes can only be compensated for with money"。Wang Ying said that as her daughter grew up, she found that companionship cannot be measured by money, so this year she returned to her hometown early to accompany her parents for the New Year.
When she sighed, her parents teased their granddaughter on the other side of the table, and when ordering, the two old men also specially asked Wang Ying for her favorite food"Slippery shrimp"。"The family, regardless of age, is a child in their eyes. "Wang Ying said. Wang Ying said.
What Wang Ying didn't know was that this was the last customer that waiter Luo Yangyang served today. It is only half a year from Luoyangyang to Haijile Chengdu Silverstone Plaza store. For her, this year will be the first Spring Festival after work, in order to balance the Spring Festival with her parents and her favorite job, Luo Yangyang plans to take the first bus from Chengdu to Xingwen on Chinese New Year's Eve to accompany her parents for the New Year, and then return to the store in the evening to prepare for the work of the first day of the new year.
The Chinese New Year client is a big family with a few small children and I have to go back to help"。Although he only spent more than ten hours at home, Luo Yangyang was very sure of his work.
In the course of talking to hydrogen consumption, one of Luo Yanyang was affectionately called"Sister Jane"After eating, the middle-aged woman took her family of three to say goodbye to Luo Yanyang. Sister Zhen said that she doesn't remember going to Haidilao for the first time this month, but basically as long as friends go out to eat, especially children, everyone will go to Haidilao.
Because, of course, we eat children's meals, play in children's amusement parks, every time we go to Haidilao to see our younger siblings, we will also bring a lot of toys for the children, the children are very happy, and I can enjoy a time with friends. "Sister Jane said.
Conclusion. Perhaps every customer who comes to Haidilao has different requirements, from the most basic food serenity to the emotional value of a higher stage.
For them, Hydile is more like a family"Late night café", embracing all the hardships and self-reconciliation of the world, when they meet their peers, when they reunite with their families, when they reconcile with themselves, those good or bad pasts, along with warm service and delicious food, become smooth.
Behind this, you also have to see that in every Haijile store, they calmly pay the wages of the staff, some for the children, some for the parents, but after the world is not easy, they are still willing to do their best, with better service, to welcome every customer to the door.
Even compared to the store managers, waiters and chefs who stand in front of the stage, there are also some Hettiler staff positions that customers have never been exposed to, but they are dedicated to ensuring the food safety and health of customers.
For example, Heidile's food safety officer not only has to check dozens of important items and hundreds of small items such as the health status of the employees in the store, the implementation of training, the condition of equipment, and the material management situation one by one every day, but also go to the kitchen, dining area, and welcome area at the door to help after a series of quality inspection work, and carry out dynamic and strict control of the quality inspection work.
For example, Heidiler's Quality and Safety Management Center conducts quarterly unannounced food safety inspections at all stores across the country.
In order to ensure food safety during the Spring Festival, shops across the country"Do not run dripping", the person in charge and the team members also inspected the relatively remote shops in the sinking market one by one.
Another example, sea pepper vegetables"Cosmetologists"In order to allow customers to eat with confidence, sea pepper vegetables have strict requirements from material selection, cleaning, cutting and storage. But many vegetables tend to be more delicate, which is precisely what the dish is"Cosmetologists"When cleaning vegetables, through a small amount of multiple cleaning, in the crevices with a finger gently rubbing the sediment, trimming the edges and corners, so that the dish is presented in front of customers with a more perfect image.
The Spring Festival is a day for countless people to reunite, and for the people of Haidu, the more days of reunion, the more harvest. In the 24 hours of Heidiluo, it is the return of fireworks, the expectation of family reunion, and the silent persistence of millions of families to taste the taste of home in the boiling.