The production of screws and wrenches has earned hundreds of billions from China, and I thought it was the truth of state-owned enterprises
Made in Germany"is an admirable label. It stands for top-of-the-line industrial products, high quality and high efficiency, and is a model for global production. Germany is an industrial powerhouse, with many well-known enterprises such as BMW, Mercedes-Benz, Siemens, etc., and its products enjoy a high reputation and trust around the world. The influence of German production is undoubted, and learning and continuing German production is also the goal of China's manufacturing industry.
However, you may not know that"Made in Germany"And not just the big and well-known companies, but also the small ones that are obscure but very successful. These small companies mainly produce some seemingly inconspicuous but very important parts such as screws, wrenches, fasteners, etc. These parts, although inconspicuous, are the basis of many industrial products, without which there would be no high-quality manufacturing. The quality of these small companies is very high, so they are recognized and trusted by all walks of life across the globe, and their sales are also very impressive, even surpassing some large companies.
A small German company with a small name is making a big splash in the Chinese market and making a lot of money. Founded in 1945, Würth is one of the world's largest suppliers of fastening and assembly materials, employing more than 85,000 people and generating a turnover of 19.1 billion euros. Würth's product range includes 125,000 products in a wide range of sectors, from car care, assembly technology, rail transport, urban construction to wooden furniture. Würth's high-quality products not only meet customer needs, but also provide customized system solutions, such as intelligent warehouse management systems and filling systems with automatic painting function. Würth also holds more than 100 patents and is constantly innovating and improving its products.
The history of Würth in China can be traced back to 1994, when Würth opened its first branch in Shanghai and began to enter the Chinese market. At that time, Würth's popularity was not high, but with its high-quality products and excellent service, Würth quickly won the trust and favor of Chinese customers, especially in the field of automobile maintenance, and Würth's products became a must-have choice for many auto repair shops. For example, Würth's thread repair agents can effectively repair damaged threads, restore their original strength and function, and their materials are very close to ordinary steel bolts and do not affect the performance of vehicles.
The success of Würth in the Chinese market has also attracted the attention of other German companies, and many companies have followed Würth to enter the Chinese market and form healthy competition and cooperation with Würth. Würth is also constantly expanding its scale and influence, and currently has more than 100 branches in China, all over the country, providing convenient and fast services for Chinese customers. Würth also actively adapts to the changes and needs of the Chinese market, develops new sales channels such as online sales and e-commerce, and provides more choices and convenience for Chinese customers. In addition, Würth has also established the world's largest logistics warehouse in East China, which has effectively improved logistics efficiency and reduced costs.
The development of Würth in the Chinese market has also brought positive influence and enlightenment to China's manufacturing industry. Würth's products not only provide high-quality parts and components for China's manufacturing industry, but also set an example for China's manufacturing industry. Würth's success shows that in the manufacturing industry, focusing on market segments, providing high-quality products and services, and constantly innovating and improving are the keys to winning customers and markets. The success of Würth has also inspired China's manufacturing industry to continuously improve its own technical level and quality standards, strive to improve production levels, and realize the transformation and modernization of China's manufacturing industry.
Würth's development in China has also brought benefits and convenience to Chinese consumers. Würth's products not only meet the needs of Chinese consumers, but also improve their quality of life and sense of security. Würth's products also make Chinese consumers aware of the advantages and charm of Made in Germany, and strengthen the cultural exchanges and friendship between China and Germany.
Würth's development in China is a success story and a phenomenon worthy of attention. The German company, which has generated hundreds of billions of dollars in profits for China over the past 27 years, is little known and has even been mistaken for a domestic screw. What does this mean? It illustrates the huge potential and attractiveness of the Chinese market, but also the competition and challenges of the Chinese market. As manufacturing and Chinese consumers, how should we view and respond to this phenomenon? How should we work and compete with a company like Würth? This is a question worth reflecting on and discussing.