In 2023, the ideal car can be said to be full of harvest, with sales rising all the way, and a total of 376,030 new cars have been delivered throughout the year, a year-on-year increase of 1822%, far exceeding the annual target of 300,000 units set at the beginning of 2023, far ahead of many new EV manufacturers. At the same time, the negative information of the ideal car in 2023 is also continuous, and it has fallen into the ** vortex many times, including the intelligent shortcomings involved in various "supernatural" events, and the self-developed list has led to heated discussions among the public about being reported by peers, excessive rights protection, major traffic accidents, etc.
In the first quarter, in January, an ideal car owner reported that when he drove home at night, he accidentally saw the central control screen showing that someone was running behind the car and was startled, but he repeatedly confirmed that there was no one behind the car, and after a while, the villain on the central control screen also disappeared by itself.
In February, CRRC pointed out that the ideal L7 nesting doll + reduction is obviously cutting leeks. In March, the China Times pointed out that the performance of Li Auto was not ideal: last year's loss exceeded 2 billion yuan, and the loss was about 2 per car sold70,000 yuan.
Entering the second quarter, in April, it was reported on the Internet that when a man in Changzhou, Jiangsu Province drove an ideal L9 to the cemetery to sweep the grave, he found that the vehicle he was driving had a "supernatural" scene, the vehicle was obviously parked in an open area, but it was detected that there were two people and a car in front of him.
In May, Li Xiang, chairman and CEO of Li Auto, posted on social media, "We have been complained and reported by many peers, so we can't release the real insurance data for the time being." He also mentioned, "Some peers can't stand the fact that some people have begun to falsify the data on the amount of insurance (every car company will buy), and took the initiative to release the real data on the amount of insurance in the first week to quickly correct the deviation." ”
In June, the car intelligence mentioned that the reason why the ideal car would rather be scolded for "cutting leeks" and discontinuing the production of the ideal one is that this car used a three-cylinder engine in a hurry, which was noisy and had poor fuel economy, which seriously dragged down its energy consumption performance and NVH performance, and there were also many problems in quality control, and there were at least 6 broken axle incidents in 9 months, and finally had to admit that the design was flawed and finally recalled.
Coming to the third quarter, in July, a long picture of "Ideal L9, 10 Secrets That Can't Be Said in Invisible Places" was circulated on the Internet, detailing the many shortcomings of the ideal L9 in terms of size, braking distance, elk test, interior configuration, range extender, charging and other aspects. In addition, Li Auto sued the "Ideal Film Shop" for a claim of 1.2 million, causing controversy.
In August, the automobile consumer complaint document listed many fault complaints of Li Auto on the third-party car**. In September, Wang Xing, CEO of Meituan and non-executive director of Li Auto, ** Li Auto shares for four consecutive days, with a cumulative cash out of more than 3100 million Hong Kong dollars, sparked heated discussions, Aotou Finance listed the five major worries behind Wang Xing** ideal car.
Entering the fourth quarter, in October, some netizens posted ** that there were family members in front of an ideal car store in Taiyuan, Shanxi Province to defend their rights, and the vehicle was pasted with the words "ideal car, the car machine is out of control, and the car is destroyed and killed", and then, the ideal car replied that there is no problem of car machine out of control.
In November, Auto Xinqiu issued an article analyzing why the ideal car is more profitable, but investors do not pay for it, because the ideal that has been won by relying on "range extender + daddy car" is equivalent to a restart in the next pure electric battlefield, and the challenges are greater than those of the opponent, and there are more uncertainties, which makes the public worried.
In December, a Guangzhou license plate suspected of being ideal L7 had a major traffic accident in Qingyuan, Guangdong. Judging from the ** and situation released by netizens, the accident scene was more tragic, the roof was almost completely lifted, and the A and B pillars were also broken, which caused heated discussions for a while. In response to various questions from the public, Ideal has published relevant information about the accident**.
At the same time, in the same month, a car blogger posted on social platforms: "An ideal MEGA test car changed lanes in a solid line to block a normal driving vehicle. The blogger said that when his friend drove a Tesla Model 3 into the tunnel, he saw the ideal MEGA test vehicle, and without violating any traffic laws, he used his mobile phone to shoot MEGA. Subsequently, Li Auto apologized for the incident of "illegal lane change of the ideal MEGA test car".