Spring returns to the earth, and everything recovers. During the Spring Festival holiday in 2024, the Yanling County Culture, Radio and Tourism Bureau will conscientiously implement the tasks of the county party committee and the county on the deployment of holiday tourism, solidly promote the work of culture and tourism, continue to enrich the supply of cultural and tourism products, actively improve the service quality of the industry, strengthen the standardization of market operation order, and the overall safe, stable, prosperous and orderly operation of the county's cultural and tourism market. The popularity is strong, the popularity is enough, and the cultural tourism industry is showing a good trend, welcoming the "good start" of the New Year. According to statistics, the county received a total of 121 tourists during the Spring Festival holiday870,000 person-times, a year-on-year increase of 194%, and a comprehensive tourism income of 75,55940,000 yuan, a year-on-year increase of 292%.
Welcome the New Year, the New Year is strong
During the Spring Festival holiday, Yanling County innovated the form of holiday tourism services, combined with the demand of the cultural tourism market, enriched the supply of holiday tourism products, and the overall travel trend of the county was dominated by short and medium-distance tourism, with high travel popularity, and the proportion of individual tourists in major scenic spots was about 85%. The parking lots of various scenic spots in the county are full, the stay time of tourists in the scenic spots has been significantly extended, and the per capita consumption of tourists has increased significantly. Tourists have more experience in traveling, their enthusiasm for travel has been released again, more attention has been paid to the quality and experience of tourism, and the choice of travel mode, time and destination is more rational, and there are more and more people advocating leisure and slow tourism, and the majority of tourists have released great enthusiasm for consumption, and the consumption vitality has been effectively stimulated.
Family "reunion tour".
Spring returns to the land with flowers, and the integration of culture and tourism is new. The trend of the cultural tourism market continues to rise, the public's enthusiasm for travel is high, and family travel to visit relatives has become a new feature of this year's Spring Festival reunion consumption. The fine weather for several days in a row has made people go out of their homes to share the joy of free relaxation and holiday reunion, soak in hot springs, taste folk customs, enjoy flowers and pick, walk in the countryside, and check in with Internet celebrities. During the Spring Festival, the county's rural leisure tours and self-driving tours continue to heat up, and Huabo Park, Huadu Hot Spring Resort, Jinyu Herb Hot Spring Tourist Area, Heming Lake Water Conservancy Scenic Area, etc. are full of popularity every day; The popularity of Yanling hot spring tourism continues to rise; High-quality boutique B&Bs such as Huaquanli and Galaxy Space Capsule Camp ushered in a peak of accommodation, which were full for several days during the Spring Festival, and it was difficult to find a room.
Cultural tourism activities are rich and colorful
During the Spring Festival, the county's history, humanities, folk culture and natural style were combined to launch various characteristic tourism projects, attracting a large number of tourists for sightseeing. The county has carried out more than 30 cultural and tourism activities during the Spring Festival, and the theme activity of "Traditional Festival, Origin of the Spring Festival" of the series of publicity activities of the national reading traditional cultural festival undertaken by Yanling County Library; The large-scale costume drama performances brought by the first and second troupes of the county Yu Opera Troupe allow the people of the county to share the development achievements of opera culture and feel the charm of traditional arts; Folk performances and food culture festivals with lanterns, dragon dances, lion dances, juggling, opera, etc. held in the Flower Expo Park; Huadu Hot Spring is arranged around the atmosphere of the Spring Festival park, and launches "Enjoying the New Year", "Knowing the New Year's Customs", "Looking for the New Year's Taste", "Winning the New Year's Award", and "Hanfu Cultural Festival"; The Flower Expo Park held a large-scale light show, and invited professional bands and professional singers to hold a series of colorful tourism activities such as the New Year's Light Festival "Bright Future, Light and Shadow Feast", bringing a cultural feast to tourists, allowing tourists to regain the "New Year's flavor" and leading tourists to immerse themselves in the charm of traditional culture.
Tighten the "safety valve" of the cultural tourism industry
In order to do a good job in the order and safety production of the tourism market during the Spring Festival and holidays, the "2024 Spring Festival and Holiday Tourism Work Plan" has been formulated and issued, and the safety investigation of tourism business units such as A-level tourist attractions, star-rated hotels, and travel agencies has been carried out, and the main responsibilities of each tourism business unit have been further consolidated. During the holiday, two special supervision groups for production safety were set up to continue to carry out law enforcement inspections on the county's tourist attractions, comprehensively investigate all kinds of safety risks and hidden dangers, and urge relevant units to implement reforms in response to the problems found, resolutely prevent the occurrence of major safety accidents involving travel, and ensure the stability and orderliness of the tourism market during the Spring Festival holiday.
The quality of the scenic spot is improved, and the public opinion is monitored and prevented
During the Spring Festival, the tourism of various scenic spots has recovered strongly, and the number of tourists in some popular scenic spots has reached or approached the maximum carrying capacity, and the county culture and tourism department has carried out process monitoring in groups and groups, focusing on supervising whether the scenic spots can ensure the orderly and high-quality opening of the scenic spots while attracting tourists, ensuring that tourists are provided with the best travel experience during the holiday, and urging and guiding A-level tourist attractions to do a good job in traffic management and strengthen safety precautions. At the same time, we should do a good job in the research and judgment of public opinion, designate special personnel to pay close attention to the risks and emergencies of public opinion in scenic spots around the county every day, formulate response plans, strengthen cooperation with the mainstream, respond to and deal with all kinds of public opinion in a timely manner, and strengthen positive publicity and guidance.
Advocating green and civilized tourism has become a trend
Through WeChat, we will release tips for safe and civilized tourism during festivals, and advocate the majority of tourists to practice the concept of green and safe travel. All tourist attractions and public cultural venues continue to increase guidance and public opinion monitoring, carry out various forms of civilized tourism volunteer services, and provide tourists with voluntary explanations, order maintenance, garbage cleanup, appointment consultation and other volunteer services, so as to guide tourists to travel in a civilized manner and abide by order. Widely publicize the concept of frugal dining and rational consumption, promote civilized dining methods such as self-service and the use of public chopsticks and spoons, and develop healthy and civilized dining consumption habits. (*Yanling Cultural Tourism).