During the Spring Festival holiday, Zhongmu County carefully planned to tell the stories of Henan and China with the in-depth integration of culture and tourism, creating a wonderful and New Year's flavor of the "Dragon Dragon" festival atmosphere, realizing the boom in market supply and demand, and the continuous release of the masses' travel demand.
On February 17, based on the big data monitoring of smart tourism in Zhongmu County and the statistics of key scenic spots, the county received a total of 377 tourists during the Spring Festival holiday80,000 person-times, achieving revenue of 111.5 billion yuan, compared with the comparable caliber in 2019 and 2023, the number of people increased. 86% revenue growth. 12%。The grand occasion of cultural tourism during the holiday was on CCTV for eight days and six days, and was highly concerned and focused on the comprehensive channel, financial channel, news channel and many columns including "First Time", "Common Concern" and "Morning News of the World", as well as Xinhua News Agency and many other **, known as the "holiday tourism experience ceiling".
"Flow" has become "incremental", and immersive tourism and performing arts lead the consumption trend
During the Spring Festival holiday, Zhongmu reshaped the new ecology of the cultural industry, integrating drama experience, technology experience and cultural experience to create a new model leading new entertainment, new experience and new consumption. The county's 63 performance theaters, nearly 1,500 minutes of performance time, the peak period attracted 220,000 people in a single day, only Henan Drama Phantom City, Jianye Film Town since its opening has not diminished the search popularity of the whole network, its "Phantom City", "Lijia Village", "Railway Station", "All the Way to Play", "Crossing Dehua Street" and a number of high-quality performing arts repertoire continue to release the magic of more and more addictive views, the cumulative number of viewers has exceeded one million, of which only · Henan Drama Phantom City accounts for more than 70% of the audience outside the province, and has become a phenomenon-level tourism and performing arts gathering area that has attracted national attention.
It is reported that only Henan Drama Fantasy City tickets have been sold out in advance for four consecutive days, and the 100,000 seats are full. Two new historical dramas "Cao Cao's Wheat Field" and "Su Shi's Henan" were performed, presenting a new interpretation of the worldview of the characters to the audience from the perspective of the origin story of Su Shi, Cao Cao and Henan, which was well received by tourists; Jianye Film Town performed more than 1,300 performances during the Spring Festival, and the enthusiastic drama "Crossing Dehua Street" made tourists feel as if they had experienced this heart-warming story of old Zhengzhou, all 39 performances were sold out for 8 consecutive days, presenting a hot scene where it was difficult to find a ticket, and the immersive drama experience ace night tour program "Crossing Dehua Street" and the new drama "Tai Chi" received rave reviews from the audience.
According to the data released by the Henan Provincial Department of Culture and Tourism, Mu occupies two of the top five scenic spots in Henan Province in terms of tourism income (Zhengzhou Fangte Tourist Resort, only Henan Drama Fantasy City), and one of the top five scenic spots in receiving tourists (Zhengzhou Fangte Tourism Resort), and Ctrip released the top 5 scenic spots in Zhengzhou during the holiday, and Jianye Movie Town, only Henan Drama Fantasy City, and Zhengzhou Haichang Ocean Tourism Resort were selected.
Rejuvenate the cultural supply, and create a strong New Year's flavor with a variety of themed activities
It is understood that Zhongmu County grasps the characteristics of the Spring Festival hometown visit market, focuses on key consumption areas such as shopping and catering, cultural tourism, leisure and entertainment, and takes "folk customs" and "New Year's flavor" as the starting point, and carefully plans and launches more than 40 selected holiday cultural tourism consumption month activities with the theme of "City of Fantasy and Happy New Year".
Zhengzhou Fangte launched theme activities such as "Fangte Tide New Year" and "Shenlong New Year", with "Peach Blossom" as the introduction, carefully created interesting and trendy check-in scenes such as "Dragon Face Peach Blossom" and "New Year's Peach Calendar", and the "Shenlong Secret Land" giant lantern brought visitors a different experience of "Bright Galaxy Never Sleeps", and performances such as castle fireworks show, New Year's carnival party, Jilong Blessing Parade, and Taoyuan rolling also gave tourists a "Spring Festival gift" full of New Year's flavor; *
Jianye Film Town created the "the most youthful flavor of the Spring Festival here" activity, more than 160 national tide folk programs such as stage opera, lion dance, acrobatics and so on were staged in turn, and more than 7,500 lanterns were displayed in the park at night, and wonderful programs such as iron flowers and fireworks show presented a lively and extraordinary Spring Festival atmosphere for the majority of tourists.
Only Henan Drama Fantasy City opened a 14-hour ultra-long business model, and the grand fireworks show at night with a huge Spring Festival projection of 328 meters long presented the ultimate visual feast for tourists, and a series of intangible cultural heritage experience projects such as woodblock New Year paintings, shadow puppet plays, cloth tigers, mud dogs, and mud goo in the park allow visitors to perceive Chinese traditional culture and craftsmanship in the experience and interaction.
In addition, Zhengzhou Haichang Marine Tourism Resort takes the "Ocean Dragon Palace" as the background to create a New Year-themed activity of "Four Seas Chang Lu, Long Teng China", more than 100 Shanghai tide shows in the Year of the Dragon and an upgraded limited edition of 3,000 drones "Sihai Chang Lu Drone Dragon King Show" to the people of the Central Plains to send a large-scale Dragon Teng Four Seas New Year show, with a total of more than 20 million live broadcasts and more than 1 topic500 million times, becoming a phenomenal hot topic on the whole network during the Spring Festival;
The New Year Lily Exhibition, Dragon Dance, Unicorn Dance, and Sichuan Opera were staged in turn in Zhengzhou Green Expo Park, with a single-day passenger flow of 30,000 people, allowing tourists to feel the steaming atmosphere of the New Year.
Strengthen industrial empowerment, and highlight the market efficiency of the integration of global business formats
During the Spring Festival holiday, the county's accommodation industry, rural tourism, food tourism, and shopping tourism were driven by the consumption of theme parks. Zhengzhou Shanshan Outlets Shopping Plaza integrates elements such as famous shopping, food, and entertainment with the concept of "Market +", and launches the "Longxingji City Buy New Year" New Year Market, providing consumers with a "one-stop" experience of eating, drinking and playing, and creating a new atmosphere of win-win consumption ecology.
The popularity of rural tourism spots such as characteristic eco-tourism villages and towns and leisure parks continues to rise, with a total of nearly 600,000 tourists visiting the countryside to visit the big market, picking spring freshness, appreciating folk customs, and tasting food. Based on the folk culture and historical traditions of the Spring Festival, Liuji Market integrates innovative cultural elements and builds themed archways such as "Dragon Gate" and "New Year's Festival Market", integrating local specialty displays, special food experiences, interactive activities of New Year's flavors, folk culture performances, children's entertainment and leisure, etc., to effectively meet the diverse needs of consumers; Beidi Village and Puluo Community became popular with the "Village Evening" performance, and the hot atmosphere instantly "filled" the flavor of the New Year, attracting a large number of tourists to come to play and experience during the holiday. **
As a "check-in" destination for tourists in the surrounding suburbs and parent-child tours, Yanming Senbo (Xiedao) has launched an intangible cultural heritage folk temple fair, which is very popular, and it is difficult to find tickets for experience projects such as skiing, hot springs, and tree houses; The Chen Geng Agricultural Tourism Picking Base has opened a dream pastoral journey, and tens of thousands of tourists have come here to taste the taste of spring and make a new year. During the holiday, tourist homestays such as Aoyamahou, Crescent Moon Bunsha, and Morning and Evening are fully booked during the holiday, and praise continues.
To provide excellent service guarantee, the charm of the "City of Fantasy" is fully revealed
During the Spring Festival, Zhongmu planned in advance and linked the whole domain to fully demonstrate the attitude, speed and temperature of "China Zhongmu City of Fantasy". Set up the county party secretary, the county magistrate as the team leader, public security, transportation, emergency management, urban management, commerce, culture, radio, tourism and sports, market supervision and other key departments and township (street) responsible persons as members of the holiday cultural tourism market service guarantee work leading group, the implementation of the "2 + 3 + 24" holiday cultural tourism market service guarantee work mechanism, flattened, systematic command and scheduling, comprehensive tourism service guarantee work during the holiday. **
Deepen the action of 10,000 people to help 10,000 enterprises, focus on safe production, public transport services, traffic guidance, catering security, landscaping, environmental purification, tourism services, etc., 58 departments in the county work together, and more than 10 departments such as transportation, market, cultural tourism, electric power, communications and other cadres, employees and volunteers, more than 2,000 people are stationed on the front line every day, always maintain the optimal state of "youth in the Mou", and provide a full range of warm-hearted services for tourists. At the same time, only 100 actors from Henan Drama Phantom City went out of the city to welcome tourists for the first time, fully showing the warmth and laughter of "China's Zhongmu Phantom City".
Adhere to the principle of "pre-festival warm-up and mid-festival rendering", establish a special class for cultural and tourism publicity in the county, make overall efforts, continue to drain, make good use of various resources such as traditional and new, release more than 200 tourism theme routes and scenic spots, and launch more than 20 policies to benefit the people such as annual cards and half-price, so as to realize that various activities are tangible, sensible and effective, and effectively create a happy, festive and peaceful festival cultural atmosphere for citizens and tourists.
*: Released by Zhongmu).