Under the increasingly fierce competition in the global consumer market, a new generation of Chinese global enterprises SHEIN has demonstrated unrivaled growth momentum and brand charm in the global market with its unique flexible first-chain system. According to dataAccording to AI's latest "2024 Mobile Market Report", Shein has firmly held the top spot in the global shopping APP volume for two consecutive years, not only beating the e-commerce giant Amazon, but also winning a series of first-class champions on major overseas social platforms, which can be said to have comprehensively "swept" the global market.
Today, SHEIN has successfully become one of the top four global fashion brands, sharing industry leadership with Zara, H&M and Uniqlo, and the core driving force behind this is its efficient flexible chain system. Through the flexible implementation of the on-demand** strategy, SHEIN has successfully solved the thorny problem of high inventory in the apparel industry for a long time, reducing its inventory to single digits, far below the industry average (40%-50%), and achieving a major leap in operational efficiency.
SHEIN's carefully built digital flexible chain architecture, with the core of "small single quick reaction", has carried out thorough informatization and transformation of product design, manufacturing, warehousing and logistics, etc., and realized the real-time response to market demand and accurate prediction of sales trends, which greatly enhanced the company's overall operational efficiency and brand competitiveness. This innovative business model enables SHEIN to quickly iterate product styles and ensure that the clothing is both fashionable and cost-effective, so it has won the enthusiastic pursuit and wide recognition of consumers around the world.
What is particularly noteworthy is that in the first half of 2023, SHEIN will further increase investment, promising to inject 500 million yuan within five years to deepen the first-class business empowerment initiative, and set up the first garment manufacturing innovation center, committed to promoting the research and development and promotion of flexible first-chain standards. This move shows SHEIN's firm determination to promote the transformation of the traditional apparel manufacturing industry to digital and intelligent, and its commitment to building a strong ecosystem that is sustainable and conducive to the brand's going global.
In the future, SHEIN will continue to focus on the optimization and construction of the flexible chain system and the empowerment of the industrial belt, unswervingly promote the pace of industrial transformation and upgrading and internationalization, and establish a new successful template for the globalization journey of Chinese enterprises. The strategic competitive advantage of the flexible ** chain will surely become the key cornerstone for SHEIN to always maintain a leading position in the global fashion industry.