- At the beginning of 2024, Hankook Tire reached the milestone of 200 million tires installed in new vehicles in the Chinese market, entering a new stage.
Hankook's Formula E and Lamborghini Super Trofeo Challenge, sponsored by Hankook, landed in Shanghai, bringing a feast of speed to Chinese users.
Excellent high-performance, high-quality products cover various categories, providing users with a wealth of choices.
At the beginning of the new year, the social landscape is thriving. According to the Ministry of Transport, the total number of trips in the 40 days of this year's Spring Festival will reach an unprecedented 9 billion, of which self-driving travel accounts for about 80%. This data proves that China has become a "country on wheels". Among them, the tire is very important as a component of "carrying the load forward". The performance of the tire market is highly at the same frequency as the automobile travel market.
As a mainstream tire brand that is popular with consumers, Hankook Tire's sales in the Chinese market continue to grow, and in January this year, it reached the milestone of exceeding 200 million original equipment tires for new vehicles in the Chinese market**, laying a positive momentum for the start of 2024. Hankook's Ventus series of high-performance tires, ION series of new energy tires and other series of dozens of star products will enter thousands of households at a faster pace.
Hankook Tire is also actively participating in the promotion of motorsport culture, with two events in which Hankook Tire will provide exclusive technical cooperation and tire** – Formula E and Lamborghini Super Trofeo Challenge – will be held in Shanghai in 2024, allowing Chinese motorsport fans to enjoy exciting world-class events without having to go abroad.
The two major events came to China, and Hankook showed the charm of motor sports.
Hankook Tire has a long history of investment in motorsports and is currently supplying racing tires to more than 70 automotive events or teams** around the world, and is committed to promoting the development of global racing culture. Entering 2024, the major competitions have kicked off the curtain of the new season. There is two pieces of great news for Chinese motorsport fans: the Formula E Championship and the Lamborghini Super Trofeo Challenge will be held in Shanghai, China, in May and September respectively.
The Formula E Championship (Formula E) is a professional event in the field of electric vehicles, and in today's rapid development of new energy vehicles, the influence of the Formula E Championship is rising. Due to the epidemic and other factors, the Formula E Championship has not been held in China in the past few seasons. Returning to China after a five-year hiatus, the Shanghai Doubleheads Race weekend on May 25-26 will be a better match than ever before.
Since last season, Hankook Tire has been the exclusive technology partner and tire supplier of the Formula E Championship, providing powerful ION racing tires for the third generation of racing cars (GEN3) with new performance and sustainability standards, helping the cars to achieve new breakthroughs in performance, and making the race more confrontational and enjoyable. It is believed that the Hankook ion racing tires with orange and blue patterns will become the beautiful scenery of the Shanghai leg of the Formula E Championship.
The Lamborghini Super Trofeo Challenge is the world's most prestigious single-brand event, with three continental series in Europe, North America and Asia, as well as the World Finals, and the competition categories are Professional, Professional-Amateur, Amateur and Lamborghini Cup. Starting the 2023 season, Hankook Tire will become the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo Challenge, customizing Ventus racing tires for the Lamborghini Huracán Super Trofeo EVO2 car. In September last year, the Lamborghini Super Trofeo Challenge 2023 season in Shanghai left a deep impression on the Chinese audience. This September, the event will continue in Shanghai, China, for a high-speed race weekend.
Racing technology empowers civilian use, and Hankook Tire products are well received by users.
Hankook ION Racing Tires and Ventus Racing Tires are the "queen" tires of the world's top races, proving their strong strength in the field of cutting-edge racing tire technology. Over the past 100 years since the birth of automobiles, technology has continued to develop and innovate, and professional automobile competitions are regarded as an important testing ground, and many important technical and design innovations are first tested on the field of competition, and then popularized to the civilian market. Hankook has been actively extending and promoting its technological achievements in the field of racing to the civilian market, and has created a series of excellent products such as ION new energy tires and Ventus high-performance tires, which have been praised by users for their excellent performance and quality.
Hankook Tire unveiled the all-new ION NEV tire family in 2022 and officially launched in the Chinese market in May 2023, including the ION STAS Comfort NEX Tyre, the ION EVO High-Performance NEV Tire, and their SUV versions. Among them, the ION STAS Comfort New Energy Tire is a new product tailored to the needs of the Chinese market, which has been innovated in terms of materials, structure, technology, etc., and has the advantages of low noise, high bearing capacity, high durability, and low rolling resistance.
As Hankook's long-established family of high-performance tires, Ventus has also continued to evolve with the support of racing tire technology, and the Ventus S1 EVO luxury sports high-performance tire and Ventus S2 AS X luxury comfort high-performance tire are a new generation of high-end tire products, which have been unanimously recognized by automakers and consumers alike. The Ventus S1 EVO has been selected by many car companies, including Tesla, BMW, Audi, Volkswagen, Toyota, and others.
As a full-fledged tire brand, Hankook Tire also has a wide range of excellent products such as DynaPro and Kinergy. Whether you are driving a new energy vehicle or a fuel vehicle, a sedan or an SUV, or a light truck or truck, you can find the most suitable tire product in Hankook Tire's product matrix. Since entering the Chinese market, Hankook Tire and the Chinese auto market have grown together and achieved mutual success, and the performance of the Chinese auto market and Hankook Tire is worth looking forward to in 2024.
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