"Hot" consumption, "spicy" flavor, "rolling" passenger flow, "hot" golden cinema line - the just-concluded Spring Festival holiday of the Year of the Dragon, the consumer market around the country is "hot and hot", showing great vitality and potential.
Heat" force consumption.
During the Spring Festival of the Year of the Dragon, the consumer market ushered in a "good start". The amount of holiday consumption and passenger flow increased significantly, and it entered the "hot mode" at the beginning of the year. According to the monitoring of the Consumer Market Big Data Laboratory (Shanghai), during the festival, the total offline passenger flow in Shanghai's 35 business districts was 28.73 million, a year-on-year increase of 119%。On the Nanjing Road Pedestrian Street, the "first street of Chinese commerce", the passenger flow is surging and lively, and the shops along the street have returned to normal business hours ahead of schedule, and the sales of 37 enterprises in the Nanjing Road business district are 5200 million yuan, a year-on-year increase of 14%.
Nanjing Road, located in Shanghai, is full of strong New Year's flavor. Photo by Xinhua News Agency reporter Zhou Rui.
In Guangzhou's well-known Tianhe Road business district, the "Banquet Chang'an" ancient style parade, the large-scale dragon lantern reproduction of "Tang Shengjing", and the large-scale script of "West Encounter Long Song" ......From the first day to the seventh day of the Lunar New Year, the overall passenger flow of Grandview Plaza increased by 21% year-on-year, and the sales volume increased by 12% year-on-year.
According to the monitoring of 45 key retail enterprises in Guangzhou by the Ministry of Commerce's commercial and trade system, the total passenger flow of Beijing Road Pedestrian Street was 322 during the Spring Festival60,000 people, an increase of 24 compared with 20192%；The total turnover is expected to be 51.6 billion yuan, an increase of 20% compared with 2019.
During the Spring Festival, consumers buy cosmetics at Haikou International Duty Free Mall. Photo by Xinhua News Agency reporter Guo Cheng.
In Hainan, duty-free consumption on outlying islands is booming. Haikou City** has launched 27,500 offshore duty-free electronic consumption coupons totaling 12 million yuan, which can also be used with discounts in the offline stores of various duty-free entities to bring greater benefits to consumers. Statistics from Haikou Customs show that during the Spring Festival holiday, the amount of duty-free shopping on Hainan Island reached 248.9 billion yuan, the number of shoppers is 29770,000 passengers.
Spicy "flavored meat."
On February 14, the family had a dinner at a special mutton restaurant in Yanchi County, Ningxia, the "hometown of Tan sheep", to celebrate the Spring Festival. Photo by Xinhua News Agency reporter Feng Kaihua.
During the Spring Festival, the dinner party kicked off. Restaurants around the country are bursting with fireworks.
In Foshan, Guangdong, the "time-honored brand" Shunde Yang Tingji is full, and tourists are full of praise. "Recently, business has been booming, with more than 1,000 queues per day and an average of more than 3,000 people per day. Yang Shaonian, the successor of Yang Tingji in Shunde, said.
During the Spring Festival, the consumption amount of Shanghai's catering industry was 59300 million yuan, a year-on-year increase of 163%。A number of "time-honored" restaurants rose gratifyingly, and 14 companies sold 37.54 million yuan during the festival, a year-on-year increase of 301%, which is basically the same as the same period in the lunar calendar in 2019.
Li Jiwei, vice president of Meituan Research Institute, said that during the Spring Festival holiday this year, consumption in many life service industries such as food, housing, transportation, travel, shopping and entertainment improved, which made a good start for the annual consumer market and also demonstrated the potential of domestic demand.
Roll "Roll the passenger flow."
According to data from the Ministry of Culture and Tourism on February 18, a number of indicators such as the number of trips and the total cost of travel during the Spring Festival holiday hit a record high, and the national domestic tourism trip was 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7 compared to 2019 on a comparable basis7%。
On the second day of the Lunar New Year, in the ancient town of Enyang, Sichuan, tourists sit in the Enyang Wanshou Palace, taste a bowl of tea, and enjoy Sichuan opera. "This is the first time we have come to Enyang, sitting in the painting boat and touring the ancient town at night, **Enyang Boat Talking" performance, the experience is great, and the New Year's flavor is very full. Zhao Zhize, a tourist from Xi'an, said.
Tourists celebrate the New Year at the Hubei Provincial Museum. Xinhua News Agency (photo courtesy of Hubei Provincial Museum).
In Wuhan, the festival outside the gate of the Hubei Provincial Museum reproduces the "long queue". "We came from Guangzhou and made a special appointment for the Hubei Provincial Museum. Pan Wei, a third-year archaeology student at Nanjing University, said that he and his family started a "cultural journey" during the Spring Festival, hoping to experience more traditional culture.
The night economy is also a bright spot. According to data from the Guangdong Provincial Department of Culture and Tourism, during the Spring Festival holiday, the per capita nighttime cultural tourism consumption expenditure in Guangdong Province reached 30874 yuan.
Hot stamping "gold cinema line.
This Spring Festival, the theater chain hit a new high. According to data released by the National Film Administration on February 18, the box office of Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival, and the number of moviegoers was 16.3 billion.
On February 18, people bought movie tickets at Yitian International Cinema, Yunyan District, Guiyang City. Photo by Xinhua News Agency reporter Tao Liang.
Judging from the box office performance of a single film, "Hot and Hot" leads the box office, and "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" rank second to fourth in the box office list of the Spring Festival.
This is the third movie I watched this Spring Festival, and I watched "Flying Life" and "Hot and Hot" before, and I brought my family to watch it together. Li Yijie, who was waiting for "Article 20" at the Xidan Capital Cinema in Beijing, said, "I look forward to more good movies that can resonate with the audience, so that we can come again and again during the festival." ”
It was even hotter than I expected. Rao Shuguang, president of the China Film Critics Society, said after ** all the Spring Festival movies that the new record demonstrates the strong momentum of the Chinese film market and highlights the audience's enthusiastic pursuit of excellent film works.