The "hot" Jiachen Spring Festival holiday in the Year of the Dragon.
The passenger flow of various business districts and blocks in Binhai New Area is endless.
Fireworks rise from F&B outlets.
In the strong smell of the New Year.
The "dragon" of the Bincheng consumer market reopened.
Excitement and popularity are surging.
On February 17, it was learned from the Commerce and Investment Promotion Bureau of the New District that according to the data of 18 commercial enterprises such as Gold Ingot Group, Binhai Wanda Plaza, Tianjin Binhai Wuyue Plaza, and SM Plaza, it was monitoredFrom February 9th to 16th (from the thirtieth day of the lunar month to the seventh day of the first lunar month), in eight days, the cumulative sales of various commercial enterprises were 24.7 billion yuan, an increase of 1. from January 21 to 28, 20237%；A total of 273 passengers have been ushered in30,000 people, an increase of 11 from January 21 to 28, 20231%。On February 16 alone, commercial enterprises achieved sales of 29.76 million yuan, an increase of 30% over January 28, 2023; ushered in 3690,000 passengers, an increase of 36 from January 28, 20238%。
Binhai Wanda Plaza "Everything Market".
"Business+" scenario-based theme
Bring "flow" to various business districts in Bincheng
This holiday, various supermarkets in Bincheng have replaced the "incarnation" atmosphere group members such as the word "Fu" for the New Year, dolls for the Year of the Dragon, red lanterns, and colorful balloons to create a festive atmosphere for the business district. In order to meet the diversified needs of consumers, commercial enterprises have also prepared abundant supplies according to market consumption orientation, created consumption scenes full of New Year's flavor, and continued to gather popularity with scenario-based theme marketing activities to increase the charm of the festival.
Bincheng business district creates a festive atmosphere.
In the past few days of the holiday, with the unique charm of the city's "micro-vacation" short-term shopping, Wangfujing Ole New Lufthansa Town, located in the airport economic zone, is full of tourists and lively. It is understood that around the theme of "New New Dragon, New Year", the town has carried out full discounts, derogations and various New Year's gift activities, which have attracted many citizens and tourists to "check in". The data shows that under the effect of "combination boxing", the average daily sales and passenger flow growth of Wangfujing Ole New Lufthansa Town increased by more than 20% and 30% year-on-year respectively, and about 2,000 free parking spaces in the town's parking lot are full almost every day. A tourist who came to Tianjin from Tangshan, Hebei Province told reporters that there are many brands here, big discounts, and more purchases can be reduced, and the overall is very cost-effective. "We also caught up with the 'God of Wealth Garden' and stilt folk performances in the fifth business district of the Lunar New Year, and this 'mix-and-match' of fashion and folk customs is quite interesting. The tourist said.
Wangfujing Ole New Lufthansa Town is full of New Year's flavor.
On the afternoon of the seventh day of the first lunar month, in the atrium of the Eco-City's Jijing Tiandi, the business district specially planned the "Jiwangfu Hall" and "Decoding the Korean Wave Thermal KPOP" activities for the Spring Festival holiday, and the hot and energetic dance brought by the men's and women's groups won bursts of applause from the citizens at the scene. It is understood that in the past few days, Jijing Tiandi has specially set up a stage to launch the church performance activities, bringing the public a song and dance award with a good show - the public can not only see the beauty of the cheongsam, appreciate the rhyme of singing and dancing, appreciate the dreamlike ancient dance of the heavenly court, experience the classical beauty, but also feel the churning and jumping of the Monkey King and the unpredictable magic of the trick in the monkey show. Mr. Qi, who lives in Jijing Huating, said that each age group has a different understanding of traditional culture, and he has to go to the mall every afternoon to experience the mall's new scene-based marketing model.
Jijing Tiandi's "Jiwang Mansion Hall" is full of visitors.
Fireworks are booming
The catering market spends the "Red Hot Spring Festival".
The fireworks in the world are the most soothing to the hearts of mortals. During the Spring Festival, reunion dinners and outings have become the main force of catering consumption, and all restaurants have also joined forces with catering platforms to create a "market" online and offline, effectively stimulating market potential. The reporter learned from the Meituan platform that at present, there are more than 10,000 scenic restaurants, thousands of must-eat restaurants and nearly 6,000 county-level high-quality stores in the "Year of the Dragon" activity of Meituan Food**, and the combination of limited-time seckill, live broadcast explosive products, and New Year reunion banquet is very tight. The mobile boom of visiting relatives and friends during the Spring Festival has also led to the rapid growth of catering consumption. According to the data, 5 days before the Spring Festival holiday, the number of orders for multi-person dine-in** nationwide increased by 161% compared with last year, and the number of orders contributed by consumers from other places increased by 186%, and the catering industry won the "red Spring Festival" in the Year of the Dragon.
The restaurant is full of fireworks.
During the interview, the reporter learned that in the new area, whether it is the traditional Tianjin flavor or the innovative fusion of hotels and restaurants, they have ushered in a surging crowd, and the lively scene and the surge in orders have made the operators busy and happy. "When we went to the temporary hotel in Tianjin, we navigated to the vicinity of the foreign goods market and saw that the parking spaces in front of his house were full, so we chose this place. Since there was no reservation, there was a long queue to eat. I felt very satisfied after the meal, there were seafood and stir-fried dishes, which could meet the needs of our elderly and children. The oysters are particularly affordable, and the roasted sea cucumber with green onions is also very good, tasting better than anywhere else. A tourist from Henan said when paying the bill at Yujiazhuang Jianghaihui. The person in charge of the hotel revealed to reporters that there are a total of 50 dining tables in Yujiazhuang Jianghaihui, and there are about 150 orders almost every day, and it is obvious that foreign tourists can recognize the authentic fisherman's flavor. "By observing, it is mainly those who have family gatherings who come to our meal. The person in charge said that during the Spring Festival this year, the sales volume of the store was more than twice that of usual, and the single-day turnover could reach more than 100,000 at the peak.
It is worth mentioning that the new scene and new model have made the shopping mall gain explosive popularity, and also made the catering enterprises in the business district make a lot of money. Hu Fatzi Youyu Fish and Meat, located in the Eco-City's Wanda business district, is an authentic Hunan restaurant, and it is also the first restaurant in Tianjin that started in Changsha. This holiday, with the restaurant's two signature dishes, fish head and button meat, the restaurant has gained full popularity. In Tianjin Binhai Wuyue Plaza, a restaurant called Xufu Niu Hot Pot just opened a few years ago, the person in charge revealed to reporters that by the fifth day of the first month, the store was only open for ten days, and the hot pot restaurant had already set a record of sales of more than 5,000 orders. "Wuyue Plaza has launched a variety of interactive activities, creating a vibrant, festive and lively atmosphere, and also bringing an endless stream of customers to the merchants settled in the mall. The person in charge said excitedly that he hoped that everyone could eat the taste of reunion and fireworks in Xufu Niu.
Tianjin Binhai Wuyue Plaza has increased footfall.
The Spring Festival holiday is an important node to stimulate domestic demand and activate consumption potential. With the upgrading of people's consumption concepts, in order to further attract consumers, this year's Spring Festival, various business districts have made great efforts in terms of atmosphere and emotional supply to meet the "emotional value" of consumers. Li Jiwei, vice president of Meituan Research Institute, said that as the "capillary" of domestic economic development, during this year's Spring Festival holiday, consumption in many life service industries such as food, housing, transportation, travel, shopping and entertainment improved, making a good start for the annual consumer market and demonstrating the potential of domestic demand. At the same time, the effect of new consumption agglomeration areas and festivals created in various places in promoting consumption is becoming more and more significant, a large number of cross-format linkage scenarios such as "catering +" and "cultural tourism +" have emerged, and the online and offline marketing methods of the platform have been continuously renovated, and the consumer market is expected to continue to heat up in 2024.
*: Marina release.