Abu Dhabi, February 22, 2024 – During the Lunar New Year, China's "New Year's flavor" drifts far and wide. Recently, Yas Island in the United Arab Emirates (Yas Island) held a series of Chinese New Year celebrations, full of Chinese New Year flavor. The celebration of the AIGC Technology Empowerment Park by Chinese technology company SenseTime presents an immersive and wonderful journey for tourists in SenseTime and from all over the world, creating and recording colorful and wonderful moments. Previously, SenseTime has reached a cooperation with Miral Group, a well-known experience project developer in the United Arab Emirates, to bring smart cultural tourism solutions to Yas Island, a local tourist destination.
Located on the coast of Abu Dhabi, the capital of the United Arab Emirates, Yas Island is home to a variety of tourism theme parks and experiences such as Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi.
During the Lunar New Year (3 to 18 February), Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi theme park on Yas Island will host a series of Chinese New Year celebrations.
SenseTime provided a series of smart cultural tourism technologies and products for Yas Island, including immersive interactive projects such as intelligent images for the Chinese New Year celebrations using AIGC technology. As this year marks the 40th anniversary of the establishment of diplomatic relations between China and the Arab States, SenseTime hopes to bring technology and creativity together to send good wishes to local Chinese and tourists, retain wonderful Chinese New Year memories, and let the world experience the charm of Chinese culture.
In addition to this Spring Festival event, SenseTime has previously landed a number of smart cultural tourism projects in the Middle East, including cooperation projects such as large-scale cultural and entertainment events such as Yas Island in the United Arab Emirates, Riyadh Season in Saudi Arabia, and Jeddah Season in Saudi Arabia, enriching the experience of local residents and tourists. At present, SenseTime has business in more than 15 countries and regions around the world, including Northeast Asia, Southeast Asia and the Middle East.