The Spring Festival holiday has ended, and with the start of a new working day, the gaming industry has ushered in new developments and changes. The Spring Festival holiday in the Year of the Dragon has come to an end, and with the arrival of the New Year, the game industry has also ushered in new developments and changes.
According to Sensor Tower's latest Global Revenue Ranking of Chinese Mobile Game Publishers, a total of 38 Chinese companies have successfully entered the top 100 global mobile game publishers in terms of revenue in January 2024. Among these companies, Tencent, NetEase, and miHoYo are the top three companies on the list. Tencent was even revealed to be developing the mobile game version of "Elden Ring", and had previously stopped the development of the "Nier" mobile game.
Major game manufacturers have set the Spring Festival as an important period to focus on. Netease Games announced that the number of people in "Egg Boy Party" exceeded 40 million at the same time on Chinese New Year's Eve, once again breaking the historical record, and the performance data of "Honor of Kings" and "Honkai Impact III" during the Dragon Year holiday also attracted people's attention.
Overseas, Sarah Bond, the head of Microsoft's Xbox, put forward the goal of Xbox becoming the premier cross-platform gaming company at an all-hands internal meeting on February 6 local time, saying that "every screen will become Xbox".
The global mobile game market revenue will reach $76.7 billion in 2023, with casual games growing by 30%.
Sensor Tower released a report titled "Global Mobile Gaming Market Outlook 2024" on February 6. The report points out that after a round of ** in 2022, the global mobile game market will have a stable overall trend in 2023, with revenue reaching US$76.7 billion (about 5530.0 billion0.7 billion yuan), an increase of 22% from before the epidemic. Global mobile game revenue is expected to grow in 2024 and** by 2028, mobile game revenue is expected to exceed $100 billion.
In addition, the report also pointed out that 2023 will usher in the Monopoly IP game "Monopoly Go!".At the same time, the popularity of mobile games such as "Egg Boy Party", "Royal Match", "Tr**el Town", and "Gossip Harbor" continues to rise, and the spending of casual mobile gamers has also increased significantly. Hybrid casual mobile game revenue grew by 30% to more than $2.1 billion.
Nancai said that with the gradual stabilization of the economic environment, the game industry has gradually come out of the previous market downturn. The player base, which had previously grown further during the pandemic, has also begun to unleash the market's consumption potential, especially casual games that are easy to use. What needs to be watched now is whether this **game** power can affect medium and heavy games and drive the recovery of overall game consumption.
In January 2024, 38 Chinese manufacturers were among the top 100 global mobile game publishers in terms of revenue.
Many manufacturers have seen impressive results in January, thanks to the recent successful launch of popular new games in various areas such as SLGs, RPGs, and female-oriented mobile games, as well as the holding of major events such as Chinese New Year and anniversaries. According to the Sensor Tower store intelligence platform, in January 2024, a total of 38 Chinese manufacturers ranked among the world's top 100 mobile game publishers in terms of revenue, creating a total of 19$600 million in revenue, accounting for about 37 percent of the total revenue of the world's top 100 mobile game publishers in this period8%。
According to the January 2024 China Mobile Game Publisher Revenue Ranking Report, Tencent, NetEase, and miHoYo are the top three. In the same period, on the list of mobile games in China's App Store, "Honor of Kings", "Battle of the Golden Shovel" and "Peace Elite" ranked high.
During the Spring Festival, the game market is extremely competitive.
The Spring Festival is the peak period of the development of the game industry, and it is also a key investment moment for major game manufacturers. In the Spring Festival of the Year of the Dragon in 2024, major game manufacturers and companies are going all out during the Spring Festival stage, attracting a large influx of players. NetEase's "Egg Boy Party" announced on February 10 that the number of ** people on Chinese New Year's Eve exceeded 40 million, once again setting a new record.
In addition, some high-profile games have achieved considerable results during the Spring Festival schedule in the Year of the Dragon. According to Qimai data, the number of "Honor of Kings" on iOS from February 8th to February 14th reached 8480,000 times, compared to 83 in the same period last month30,000 is up and revenue is expected to be $14.02 million, compared to $13.05 million in the same period last month. And "Honkai" on the iOS side in the same time period of the ** volume is 1330,000 times, up from 10 in the same period last month60,000 times; Revenue is expected to be $6.86 million, compared to $2.31 million in the same period last month.
Tencent has adjusted its mobile game development strategy.
Tencent halted development of an unofficially released "Nier" series of mobile games in December, according to three people familiar with the matter. The project has been in development for more than two years, but due in part to the high development costs and concessions, the project has been suspended. The team was challenged to find a "compelling" monetization model.
Both Tencent and Square Enix declined to comment for comment. Last April, Square Enix announced that the latest installment in the Nier series, NieR: Automata, had sold more than 7.5 million copies since its release in 2017. According to people familiar with the matter, the cancellation of the Neil series of mobile games has not caused employees to lose their jobs, as they may have been redeployed to other departments at Tencent.
Tencent is reportedly working on a mobile version of the well-known role-playing game Elden Ring. In 2022, Tencent took a stake in FromSoftware, the Japanese company behind the game, and was authorized to form a team of dozens of people to develop the mobile game, but progress has been slow. There is also information outside.
Nancai's comments pointed out that changing from a terminal game to a mobile game is an important way to extend the value of IP and tap the potential of players, and it is also the strength of IP development and mobile game development that Chinese game manufacturers are good at. However, the key problem is that the original IP games are usually medium-to-heavy single-player games, which do not fully fit with the mobile game player base. This means that game development may be restricted by copyright holders, and how it is played and charged for a specific audience needs to be redesigned. In the current situation of more and more diversified IP products in the market, manufacturers must be more cautious in IP adaptation and development.
The Chinese mainland company has obtained the ** rights to "Legend 4".
WeMade recently announced that a Chinese company has signed a ** deal for their MMORPG "Legend 4". However, WeMade did not disclose the name of the company, only revealing that the other party is an important listed large enterprise in China. They also said that they will communicate with the best merchants after the Spring Festival holiday and announce relevant information at the right time.
The head of Microsoft's Xbox said the company's goal is to become the premier cross-platform game developer, and they believe that every screen can be Xbox.
On February 6 local time, Microsoft Xbox held an internal plenary meeting, attended by Microsoft Games CEO Phil Spencer and Xbox President Sarah Bond. At the meeting, Sarah Bond emphasized the concept of "every screen will be Xbox" and discussed in depth the strategy of Xbox landing on multiple platforms, as well as plans to become the number one cross-platform gaming company. She also confirmed this point by showing the XGP game Phantom Beast Palu on a range of tablets, TVs, and handheld devices.
Microsoft Games CEO Phil Spencer revealed to employees that Xbox will launch a "future hardware" and plans to release another Call of Duty in October.
The Nintendo Switch 2, which is expected to be launched in the first quarter of 2025, will be powered by custom Nvidia chips.
Recently, it was reported that Nvidia has created a new business unit dedicated to designing custom chips for hardware companies. The division has designed an exclusive chip for Nintendo's next-generation handheld console, the Switch 2. A person familiar with the matter revealed: "At present, Nintendo's current Switch handheld is already equipped with NVIDIA's Tegra X1 chip. ”
*According to the report, a third-party game company recently learned that the internal release time of Nintendo's next-generation console has been delayed, and the new console originally planned to be released at the end of 2024 will be postponed until the beginning of the following year. Soon after, a Nintendo spokesperson responded to rumors that "the release of **Switch game handhelds will be delayed until early 2025", saying that the company has no comment on the matter.
Nexon plans to release Dungeons & Warriors mobile game in Chinese mainland as soon as possible.
Recently, South Korean game developer Nexon announced their plans to launch a number of new titles in 2024. Among them, they plan to launch the mobile game Dungeons & Warriors in Chinese mainland as soon as possible, and will also launch major new titles such as "First Berserker: Kazan", "Rocky Mobile" and "The First Descendant".
Esports players filed a lawsuit against Activision Blizzard, accusing it of illegally monopolizing professional leagues and tournaments and demanding 6$800 million in compensation.
Recently, some professional players of Call of Duty accused Activision Blizzard of having an illegal monopoly on professional leagues and tournaments, and a lawsuit has already been filed. The indictments include Hector Rodriguez (aka "H3CZ"), captain of Call of Duty esports team Optic, and Seth Abner (aka "scump"), one of Call of Duty's best esports players.
Prior to 2019, Call of Duty esports events were co-hosted by multiple organizations (including Gamestop, Major League Gaming, and others) with Activision, but in 2019, Activision took "planned and deliberate action" to take control of the Call of Duty esports community and did not work with existing Call of Duty esports teams and players. The lawsuit also states that Activision Blizzard has adopted "severe restrictions" to prevent Call of Duty league teams and players from participating in events outside of the league and charging 12 teams that participate in the Call of Duty league high fees, each of which received $27.5 million in bills. The two men made this point in federal court in Los Angeles.
It is reported that two individuals demanded that Activision Blizzard pay 6$800 million (about $4.8.)RMB 9.6 billion). In response to the lawsuit, an Activision Blizzard spokesperson responded in a statement that the company would firmly oppose these claims, which have no factual or legal basis.
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