Text: Huang Haifeng's correspondence life.
Recently, Canalys released the global mobile phone market data for 2023. Among them, the fourth quarter of 2023 increased by 8% year-on-year to 319.5 billion units. For the full year of 2023, the global mobile phone market shipments will be 11400 million units, down 4% year-on-year.
The specific data of the world's top five mobile phone manufacturers given by Canalys are as follows:
Apple: In 2023, Apple shipments will be 229.2 billion units, ranking first, shipments fell 1% year-on-year. In terms of market share, in 2023, Apple's market share will be 20%, with a year-on-year increase of 526%
Samsung: In 2023, Samsung will ship 225.4 billion units, ranking second, shipments fell 13% year-on-year. In terms of market share, in 2023, Samsung's market share will be 20%, with a year-on-year decrease of 909%。
Xiaomi: In 2023, Xiaomi will ship 146.4 billion units, ranking third, shipments fell 4% year-on-year. In terms of market share, in 2023, Xiaomi's market share will be 13%, and its market share will remain unchanged year-on-year.
OPPO: In 2023, OPPO shipments will be 100.7 billion units, ranking fourth, shipments fell 11% year-on-year. In terms of market share, in 2023, OPPO's market share will be 9%, with a year-on-year decrease of 10%.
Transsion:
In 2023, Transsion's shipments will be 092.6 billion units, ranking fifth, with shipments up 27% year-on-year. In terms of market share, in 2023, Transsion's market share will be 8%, with a year-on-year increase of 3333%。
It is worth noting that IDC has previously released the 2023 global mobile phone market data. IDC notes that global smartphone shipments in 2023 will be 11700 million units, a year-on-year decrease of 32%。From the data given by both parties, it can be seen that the annual shipment volume of the global mobile phone market is 0300 million units, a year-on-year decrease of 08 percentage points.
In addition, by comparing the specific data of the top five global vendors given by Canalys and IDC, we can also find that although the vendors have the same ranking, the shipments and market share are not the same. Among them, Apple's shipments fell by the largest margin, with Canalys giving a decline of 1% and IDC falling by 37%。
According to Counterpoint Research's Smartphone 360 Report released in December last year, global smartphone shipments are expected to decline by 5% year-on-year to 1.2 billion units in 2023.