It is understood that Apple has recently abandoned its plan to continue to build cars, which has brought shocking news to various automobile companies. Apple, as the world's largest publicly traded company, has abandoned this important decision at this important time. It will undoubtedly bring a lot of pressure to peers, thinking that Apple's reason for giving up making cars this time has brought a blow to everyone's confidence. Why did Apple give up on its plan to continue building cars? 10 years ago, Apple also invested a lot of money in the automotive industry, from the initial car building project codenamed "Titan", from the beginning of the confidence to the frequent withdrawal.
Losing confidence in the automotive industry, important researchers kept changing until they gave up.
Why did Apple abandon its plans to build a car? In addition to Apple's communication tools, and the investment in the manufacture of cars. It is a lot of money, and the tight operating pressure of the capital will also bring great challenges to other major industrial chains, so in order to ensure the normal operation of their other industrial chains, they have to give up the plan to continue to build cars. With the introduction of new energy vehicles, the public's love for new energy vehicles continues to increase, and the manufacturing of new energy vehicles requires a lot of technical investment, capital investment, and investment of various talents. Even so, it is still unknown whether it will be able to gain a foothold in the automotive industry.
As the second mobile phone brand after Apple, Xiaomi Auto can withstand the impact of this turmoil?
Recently, Xiaomi's first SU7 car has been caught off guard by users who want to buy a car in terms of car pricing. In this regard, many people think that the price of Xiaomi cars is high this time, and it has also dealt a big blow to the confidence of car buyers. At the same time, BYD, a peer, launched its first low-cost car, giving buyers a clear choice. Compared with most automobile companies, it is considered that the newcomer has just entered the market, and as a newcomer, Xiaomi Auto is still inferior to the competition of other car companies in terms of technology, talent and experience. For Apple's abandonment of the plan to continue to build cars, can Xiaomi withstand the pressure and continue to bring new blood to the automotive industry.
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