Recently, some Shanghai netizens said that the movie ticket purchased online for 108 yuan was only displayed as 55 yuan when taken out of the ticket machine in the theater. This made him wonder, where did the 53 yuan that disappeared in the middle go?
In order to verify this statement, the reporter came to the movie theater where netizens broke the news, and purchased three movie tickets on the same day, the same cinema, the same show, and the same row through three channels in advance, spending 56 yuan, 58 yuan, and 49 yuan respectively.
We noticed that the ticket price, service charge and cinema service charge are marked on the face details of the three movie tickets. Among them, the total face price of the two movie tickets purchased through normal channels and the actual payment online did not appear as revealed by netizens, but the service fee is different due to different platforms. Movie tickets purchased through non-normal channels, the face of the ticket is indeed a lot cheaper, the service fee is only 3 yuan, and the theater service fee is 0 yuan.
When we searched on the Internet with keyword groups such as "movie ticket face**", "actual ticket price", "movie ticket price is different", we found that many netizens also clearly posted movie tickets purchased on regular third-party platforms, and there was indeed a difference between the actual payment record and the ticket face of the ticket.
We collected the breaking news information of 72 netizens, and found that the average price difference was 2619 yuan, the minimum spread is 29 yuan, and the maximum price difference reached 66 yuan. Among them, the price difference encountered by most netizens is within 10 to 20 yuan, accounting for 2778%, and the ticket-buying platforms involved include Maoyan, Taopiaopiao, Tianxia Box Office, Jingdong and Cinema***.
So, we called the customer service of these platforms**.
According to the platform's customer service, perhaps because of the difference in offline ticket machines, the service fee that should exist cannot be displayed. However, as early as July 2015, the "Movie Ticket Marketing and Sales Specifications" issued by the China Film Distribution and Projection Association has stipulated that movie tickets sold by e-commerce should clearly indicate the ** of movie tickets and service fees on the face of the ticket. The ticket prices and service fees of 4D cinemas and VIP cinemas shall be determined by the distributor and the exhibitor through a contract, and the prices shall be reasonably set and clearly indicated to the audience. Other service fees, kiosks and other fees need to be issued separately.
Watching the same movie, there is no unified standard for "service fees", and the fees vary from one to the other, and some have not even appeared on the ticket. So who is in the hands of the pricing power of movie tickets? Industry insiders told reporters that the ticket price that is really included in the box office is subject to the information scanned out on the movie ticket. And the reason why the mysterious service fee is so erratic and secretive may be related to the box office sharing.
Liu Haibo, a professor at Shanghai Film Academy of Shanghai University, said: "The service fee is not included in (the box office), generally speaking, 5% of our box office belongs to the country's film development**." So after this 5%, in fact, it is mainly the four parties to divide the account, one side belongs to the producer, one side is the theater, and there are two parties that we call the theater chain and distribution. The main contradiction within the film industry lies in the proportion of account sharing, and every ticket is sent out through the hands of the theater. Generally speaking, there is a range of three or five yuan, which we call the service fee charged by the platform, or the service fee charged by some theaters, which is understandable. But if it is more than 20 yuan or 30 yuan, there is no doubt that this money does not go into the account sharing system. ”
Here, we also remind the audience that when you have doubts about the ticket price in your hand, you can scan the *** on the movie ticket through the officially certified "movie ticket verification" on the WeChat mini program, and if the ticket verification result is inconsistent with the information on the ticket, you can make a complaint and report.
Take a look at the news knews "WeChat***."