Remember the Canada goose down jacket? After the "cotton incident", the voice of boycotting the Canada goose was overwhelming, and I always thought that the Canada goose was finished. On February 1, Canada Goose released its 2023 financial report, with a significant increase in sales in the Asia-Pacific region, especially in the mainland.
On February 1, Canada Goose announced a 6% year-on-year increase in global revenue for fiscal year 2023. brick-and-mortar store sales increased by 14%; Global direct channel sales accounted for 84% of total sales, up from 78% in the same quarter of fiscal 2022.
According to the report, revenue in the Asia-Pacific region increased by 62% year-on-year, with omni-channel sales in the mainland market growing, and sales on Singles' Day reaching a record high.
How embarrassing it is, not only is it not over, but it is also growing against the trend, everyone says that consumption is downgraded and there is no money to spend. However, looking at the sales of Canada geese, it shows that everyone still has money.
The CEO of a multinational company once said that their memory is like a goldfish, only three seconds. Don't be afraid, as long as the price is reduced and discounted, they will soon flock to it. This sounds harsh, but the reality confirms that this sentence is not wrong.
Of course, after Jishi Mountain** in Gansu, Canada Goose also donated 2,000 down jackets to the disaster area, in any case, this move is still commendable. Some netizens also said that it is personal freedom to spend money on what to buy, and to buy whichever brand you want.