At present, Douyin and Xiaohongshu have become the standard apps in young people's mobile phones, and they are also two important "goods" traffic pools. "We go where the customer is. Lin's home furnishing dealers told the truth about the traffic of brands and dealers. In addition to the empowerment of the headquarters, the operation of the store itself is also very important. Huang Enhui shared that based on the more than 20,000 customer resources accumulated after becoming a Lin's home furnishing dealer, its stores adopted methods such as "old with new" and gifts to quickly help Lin's sleep open up its popularity and help the store make transactions.
Lin's Sleep has a deep Internet gene, and is very good at accurately reaching through online content to ignite the hearts of consumers. At the same time, it has also invested a lot of manpower and material resources to help dealers build an efficient live broadcast operation team, and form a set of play models based on store marketing and meet their own needs. At present, the live broadcast of Huang Enhui and Wang Xuri's stores is in full swing, Huang Enhui revealed that his team has been doing store broadcasts since August, and the live broadcast conversion rate has reached 15% in just over two months.
Excellent brands "empower" dealers, mediocre brands "utilize" dealers, from Huang Enhui and Wang Xuri, it can be seen that excellent dealers can also feed back the brand.