The way to success of domestic new energy vehicles Subvert the model and turn independent research and development into assembly!
Whether you admit it or not, our country's new energy vehicles are indeed a successful example.
By the end of 2023, the number of new energy vehicles in China will exceed 20 million, and the penetration rate of new energy vehicles will exceed 40% in December.
From the perspective of policy and industrial chain, many people have analyzed the reasons for the success of domestic new energy vehicles.
In fact, this is not a very complicated thing, because in China, the emergence of new energy vehicles has broken the traditional production model, from the high threshold at the beginning, to a low threshold assembly.
As we all know, in the past, the three main components of a car were the engine, the chassis, and the gearbox. Every brand of car is built on these foundations, especially the engine and chassis.
For example, BMW, Mercedes-Benz, Audi, Toyota, General Motors, and Honda, they all have their own engines, and they are constantly improving and developing.
Although other manufacturers will also provide gearboxes, their matching with the engine is also an important technology.
Let's take a look at the chassis that determines the performance of the car, which is also one of the core technologies of major car manufacturers.
Therefore, in the era of traditional power vehicles, major car companies are exploring by themselves, from the engine to the chassis to the gearbox, they are basically independent research and development, independent debugging, and independent research and development.
This is also the reason why, in the era of fuel, domestic car brands cannot keep up with foreign brands.
In the new era, the power is different, without the engine, without the gearbox, and the chassis, it is equivalent to being gone.
Three-electric system (engine, battery, electronic control software), automatic steering system (imperfect), intelligent cockpit (imperfect).
However, the core technology was not developed by themselves, but handed over to the automaker. In terms of batteries, CATL and BYD have done more; autonomous driving technology, which is the responsibility of technology companies; The intelligent cockpit uses chips from well-known companies such as Qualcomm, and uses operating systems such as Android and Hongmeng.
Just talking about the chassis, the current battery is an integrated body, put the battery on the chassis, low-end cars, no matter how you design, high-end cars will be equipped with air suspension, and new energy vehicles, there is no need for chassis at all.
You see, in the era of new energy vehicles, it is impossible for those car manufacturers to have their own core technology, unless they integrate the global ** chain, and then buy it back, design it themselves, and then make some refrigerators, some color TVs, some large sofas, some good audio, and some screens.
Therefore, the success of domestic new energy vehicles is largely a change from the past model of self-assembly by car manufacturers.
This company is cheap, fast and efficient, able to build a car from scratch in just a few years, and has established a global chain with high efficiency.
It is to put it in the original mode for inspection, which is simple and cannot be done, so after subverting the mode, the household new energy vehicle will soon have results.
However, although this model works quickly, the threshold is also low, just like foreign brands, you can learn quickly. That is, these traditional car companies, relying on the assembly mode of self-discipline and self-inspection, cannot learn. Because of this, the competitive model is no longer enough, and in order to create a classic series, the car must be constantly updated, constantly updated, so that the car becomes an electronic product, which is like a ......... for consumersIt's a different product model.
At present, the market share of fuel cell vehicles is still very high, so traditional car companies are not very reluctant, but if they abandon the autonomous driving mode and change to the assembly mode, it is an easy thing to achieve.
Therefore, although the domestic new energy vehicles have been successful, there are not too many pioneers, and it is not difficult to catch up with them.