Lei Jun couldn't have imagined that after holding an automotive technology conference, he was greeted not by praise but by "overwhelming" rumors and "traffic bullying". Mainly concentrated in the comment area under some short** platforms,There is no problem that the Internet is free to speak,But almost every short** related to Xiaomi cars is filled with a large number of false negative remarks,Most of them are aimed at Xiaomi's motors and die-casting machines,And the statements are relatively consistent。
For example, Xiaomi said that its self-developed Xiaomi super motor V8S, and the comment area was filled with a large number of comments related to Inovance Motor, which probably meant that this motor was not developed by Xiaomi, but Inovance's own product. In response to this information, Inovance responded at the first time, clearly affirming that Xiaomi Super Motor V8S is Xiaomi's self-developed product. However, there are still some people who are still spreading rumors, saying that Xiaomi is branding, which is obviously fueled by someone behind the scenes.
There is also a Xiaomi super die-casting machine, and someone in the comment area said: Isn't this Haitian 8800T repainted and turned into Xiaomi's own 9100T"? Users who really don't understand may be led astray and complain about Xiaomi. In fact, there are professionals who have refuted rumors about this matter, and even Xiaomi's official has specially opened a post to answer the most 100 questions on the Internet in response to some questions from netizens, so that everything has a response.
But in the face of this new type of "traffic bullying" means, the traditional public relations methods do not seem to have much effect, these rumors are still active in the comment area of **, refutation of rumors and rumors do not interfere with each other, which shows how helpless Xiaomi is now. In the past, you could directly find the source of spreading rumors to stop it, but this time it is basically impossible to trace back to the source, either those with rhythm directly turn on the "stealth mode" and do not let people view the homepage, or they are simply sent in batches by machine numbers.
There are two sides to everything,Although the rumor has brought a lot of trouble to Xiaomi car,But it also shows that the Xiaomi car itself has a high degree of attention,And the reason why the rumor is a rumor,It does not have exact information to hammer the manufacturer,If there is,This kind of thing will have long been infinitely amplified by some manufacturers who can't see Xiaomi entering the new energy,That is, today's more popular word "vicious business war"。
What Xiaomi has to do now,There are only two,Still maintain the refutation of false news and increase the punishment of rumors,The second is to polish the Xiaomi car su7 thoroughly,Let the sunspot have nothing to say。