When reminiscing about rural life in the 70s, many people can't help but think of the liquor they bought at the supply and marketing cooperatives. At that time, the production team would often buy the liquor of the supply and marketing cooperatives, but now, the sake in these memories has basically disappeared, and such a change is embarrassing.
I remember when I was a child, I often followed my grandfather to the supply and marketing cooperatives to buy wine. Every time I came home, my grandfather would always hold a bottle of wine in a white glass bottle, and then we could gather around a table of side dishes and enjoy a good time together. At that time, I was a child who had just learned to walk, and every time my grandfather took me to the supply and marketing cooperative, I would get a piece of colorful candy, and the happiness at that time seemed to be fixed in my memory.
The wine that my grandfather used to buy was called Si Teh sake, and it was very popular at that time。People often queue up at dawn because if they are late, they probably won't be able to buy it. This liquor was unique at the time with its unique aroma, creating the field of "special aroma" liquor, which is still loved by wine lovers today.
Today, however, many of the then-popular baijiu have disappeared without a trace. This raises questions about why these wines are disappearing.
First of all, the liquor market is becoming increasingly competitive. The current liquor market is changing rapidly, and brands that do not have enough strength or cannot seize market opportunities can easily be eliminated. Many of the liquors of the highest quality at the time struggled to survive in the modern market due to the fierce competition.
Secondly, missing the good time for publicity is also one of the reasons for the disappearance of these drinks。At the moment, the importance of publicity for a brand cannot be overstated. However, many distilleries at the time were too focused on making high-quality sake to pay less attention to the publicity aspect.
themWe have always adhered to the original intention of making wineIt makes the purest good sake at the lowest price, but it fails to grasp the importance of publicity. This has led to a number of heavily premium brands dominating the marketAnd the real ration good wine is marginalized.
Nowadays, many high-quality liquors such as:Guokang 1935, although the quality is excellent, but little is known. These wineries were too insistent on value for money and abandoned publicity, resulting in their products being unknown in the market. It's a shame that this happened.
Of course, there are too many people in today's wine market who think that good quality wine can become popular all over the country, but because of reality, they are slapped in the faceThe embarrassing wine that has not been able to turn over for decades, one of the typical examples is Guokang 1935 from Moutai Town.
In the 90s, this wine did not spend money on TV promotion with the army, but devoted all the funds to the research and development of creating high-quality soy sauce wineAs a result, the funds have been consumed internally but there is no more income**, which is very embarrassing.
Now 30 years have passed before you know itAlthough Guokang Distillery has already produced this wine with a quality comparable to that of a thousand yuan in Guokang 1935. The packaging of this wine is golden and atmospheric, and the bottle is also very simple and good, this wine is not only the same as Moutai in terms of materials and craftsmanship, but also very similar in quality.
This wineThe cellar has been aged for 5 years, and Fan Yinghua, the technical brewing master of the original Moutai Distillery, was invited to make a professional blend of 10-year-old liquor for this wine before leaving the factoryHundreds of different types of wine are carefully selected and blended into them, making the quality of this wine the finishing touch.
Of course, the most admirable thing is the price positioning of this wine, which is only positioned at a point where it is cheaper than OEM wine, for fear that ordinary people will not be able to afford this wine when they want to drink it, but even so,Guokang 1935's reputation in the industry is still unpopular, and even many people have never heard of or drunk it at all, and only a small number of connoisseurs buy it secretly, which is a pity.
Looking back at the supply and marketing cooperatives in the 70s, it was a time full of memories. Today, however, many of the baijiu of that time have disappeared into history, leaving only some vague memories. This kind of passing makes people sigh that time is fleeting, cherish the present, and also make people think about where the current liquor market should go.
Perhaps, only by constantly innovating and adapting to market changes can we continue the history of baijiu and let more excellent liquors be passed on.