Copywriting |Easy luck.
Edit |Nanfeng.
I didn't expect that the Spring Festival stalls have passed, and the film market is still so lively.
As far as the three leading movies are concerned, the most discussed by netizens is, of course, "Hot and Hot" and "Article 20".
Jia Ling won the championship again, and even broke through 3 billion, and although Lao Mouzi was catching up, he still opened a big gap after all.
Audiences who want to watch movies have already entered the cinema, and now all kinds of turmoil seem to be about to subside.
Unexpectedly, Wang Jing stood up and spoke again.
He also commented on the two movies "Hot and Hot" and "Article 20", but he only had one sentence about "Hot and Hot", and the next tirade was praising "Article 20".
Director Wang Jing's speech has always been relatively "level".
And this evaluation of the two films must also be "hidden knives", which caused an uproar.
Wang Jing's words. Whose sensitive nerves were poked.
I think everyone can see the attitude towards the two films.
Here in "Hot and Hot", his original words are——
Excellent publicity and Jia Ling's hard-working ** boxing deserves such a box office return. ”
Praise and disparagement. seems to be a recognition of the box office, but after Jia Ling emphasized many times that "this is not a ** movie", it was scribbled up with the words "** boxing".
is worthy of being an old fritter in the entertainment industry, turning around and scolding people, this speaking technique is really high.
Coupled with the large praise for the acting skills of several actors in "Article 20", and the praise of Zhang Yimou at the end, it shows Wang Jing's attitude towards "Hot and Hot".
A short essay, netizens naturally have something to say.
First of all, it is a recognition of the excessive publicity of "Hot and Hot".
This movie promotion is really textbook-level", "Without the point of **100 catties, there is no other merit?" "Originally, I was quite interested, but the publicity was disgusting."
And "I used to talk about my mother, but now I talk about my obesity." ”
The promotion of the movie will cause disgust, but in fact, it is a big hit movie in every schedule, and it can't escape the words.
I don't agree with these evaluations, but Director Wang Jing's evaluations so far are relatively accurate, and we will discuss the specifics next.
On the other hand, of course, there is more of a disapproval of his evaluation.
Some people say that his methods of openly and secretly stepping on them are really a bit disgusting, and some people say that "Jia Ling is too shallow to enter the industry and has no connections, and she has to rely on human feelings and sophistication at critical times."
is also dissatisfied because he praised Zhao Liying for "being pitiful is her specialty", and Kwa Mali "plays a little woman who, like most housewives, likes to bully her husband".
In fact, in my opinion, Wang Jing's praise for the characters played by Ma Li and Zhao Liying as a director really didn't say anything.
Zhao Liying completely lost her image baggage, and played the hearing-impaired person to the fullest, perseverance, and willingness to sacrifice her life for her children and husband.
And Ma Li acted too down-to-earth, and the sense of relaxation doubled and the laughter was bursting.
However, Wang Jing's small essay is written more concisely, after all, he also praised Lei Jiayin for playing a "little man", in fact, there is no need to care too much, you can't ask everyone to watch the movie and have the same feeling.
However, Wang Jing's admiration for director Zhang Yimou is indeed beyond words.
This passage will cause a "bloody storm", I think Wang Jing thought of it before he sent it out. And the most important thing is his attitude towards "Hot and Hot".
The big heroine of the film industry debuts.
Inspirational and enthusiastic, poor quality.
I watched the movie "Hot and Hot" for the second time, it is indeed very inspirational and extremely enthusiastic, and it is not an abnormal thing to become the champion in the Spring Festival file of family reunion.
Wang Jing's words, I both disagree with and agree.
But I have to say that his short sentence really entered the hearts of the audience.
After watching the movie, I admire Jia Ling very much, with such a will beyond ordinary people, it is only a matter of time before she can succeed.
The advantage of "Hot and Hot" is Jia Ling's own respect for the movie and the audience, and it is a demonstration of the power of a real actress who has been ignored by most people for a long time.
When the audience found out that the heroine does not have to have an emotional line, success is not to beat others down but to surpass herself, whether fat or not, she has the right to say "no" to others, this movie really completed the sublimation.
The focus of propaganda is not "thin", but transformation, although thin, it has a "left hook" to the deformed aesthetics.
However, in terms of the quality of the film, Jia Ling's skills still cannot be compared with Zhang Yimou.
Wang Jing used the two to step on it, in my opinion, she was not convinced by Jia Ling's success.
Whether it is the acting skills of the actors, or the depth of the plot and the grasp of the rhythm, "Hot and Hot" is indeed inferior to "Article 20".
So in order to provide more materials for publicity, Jia Ling almost hollowed herself out.
The point that everyone dislikes is not that the publicity of "Hot and Hot" is over-promoted, and it is normal for the promotion of popular movies.
The key is this film, and the only point of promotion is Jia Ling herself.
When more than ten days have passed since its release, it is Jia Ling herself who is frequently searched for the content of the movie, and she can't even find a highlight plot point, I think it is normal for passers-by and audiences to be bored.
I was surprised when Jia Ling stepped on big heels, put on a bright yellow evening dress, and sang "Everything is in time" to the audience.
After watching the movie twice, I thought that Jia Ling, who had transformed in the MV, would wear sportswear to show the muscles she had trained in a year and express her pride to the public, after all, this is the core of the film itself.
The same contrast is the contrast between being fat and not being able to wear a dress, and being thin and being able to wear a dress.
Hot and spicy metamorphosis", the real "hot" and "spicy" are in**, what is Le Ying's metamorphosis?
I don't think the team grasped it.
Propaganda is not a problem, but deviation is a big problem.
Epilogue. When I overwhelmingly praised the birth of the big heroine, I still felt that the "big heroine" in the film and television industry had a long way to go.
However, I still hope that the audience can be more sensible, it is normal for Jia Ling to work hard as a director and starring in publicity, after all, once upon a time, Lao Mouzi's "shocked" emoji was also once swiped.
For the movie "Hot and Hot", it is normal for some people to get it and some people not to get it, after all, aesthetics are subjective.
However, whether it is praise or scolding, it is not advisable to attack other people regardless of the movie itself.
As for Wang Jing's comments, whether they are correct or not, it seems from the comment area that the hidden remarks have indeed entered the hearts of various audiences.
I don't know what you think of Jia Ling and Zhang Yimou's new work?
Record my 2024
end-Nanfeng entertainment circle.
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