On February 19, BYD suddenly announced the launch of the glory version of Qin plus and destroyer 05, and the entry model of the two models was as low as 7980,000 yuan.
The Glory Edition model released this time is not a replacement for the previous Champion Edition. While the two new models have not been reduced, they have also been upgraded in the field of intelligence, adding two major configurations of intelligent voice continuous call and intelligent power-on and power-on, and adding a new white glaze and blue color matching, which meets the needs of car users in an all-round and multi-level way.
1. Price reduction does not reduce allocation, BYD holds the pricing power.
Different from industry management, BYD's two Glory Edition new cars released this time, while reducing prices, not only did not reduce allocation, but increased allocation - this wave of reverse operation demonstrates BYD's strong pricing power, as well as good product power and brand appeal, behind which is the scale and technical advantages of BYD's whole industry chain support. And BYD's confidence lies in the two hole cards of product power and pricing power.
Last year, BYD shouted the slogan of "the same price of oil and electricity", and lowered the price of the Qin PLUS Champion Edition to less than 100,000 yuan, breaking through the defense line built up by A-class fuel vehicles for many years. By the end of last year, BYD Qin PLUS DM-i Champion Edition added new sales and preferential policies, and the price "officially fell below 90,000", and the starting price came to 89,800 yuan. In 2023, the cumulative sales of plug-in hybrid models such as BYD's DM-i will be 14380,000 units, a year-on-year increase of 52%, achieving both market sales and user reputation.
After the beginning of this year, BYD took the lead and carried the banner of change from oil to electricity. It is no exaggeration to say that this is not only an important step for BYD to promote the development of new energy vehicles, but also the ultimate showdown between domestic trams and joint venture oil vehicles.
2. With the blessing of the whole industry chain, we will build a national sedan car.
In this contest between domestic brands and joint venture brands, Chinese auto consumers have become the biggest beneficiaries. While fighting products, configurations, and products between car companies, consumers have received tangible benefits.
To some extent, the Qin PlusDM-i and the Destroyer 05 are already the two most cost-effective models in the Chinese auto market. After the launch of the Honor Edition, it can be expected that many young working families will make it their first choice for the first car.
In 2023, China's per capita disposable income will be 3920,000 yuan, according to this calculation, the annual income of the husband and wife is almost equivalent to the price of a Qin plus glory version. The "Americans who work for a year to buy a car", which was once envied by the Chinese people, has been realized by Qin plus.
In the final analysis, the ability to force joint venture brands to reduce prices and exchange sales volume is due to BYD's insight into and grasp the needs of the market and consumers. Compared with the "three mothers on the road" who have enjoyed the premium for a long time but have done nothing to improve their products, BYD is more willing to listen to the needs of consumers and is willing to align products and prices with the needs of the market. This kind of national car for the benefit of consumers can really bear the "pearl in the crown of industry".