1.Textual content in ads.
It may seem like a simple concept, but it's not widely used. According to FB's research, 80% of users have a negative reaction to unexpected content. By adding text to introduce the content of the ad, the target user is more likely to have a favorable impression of the ad, thereby increasing the ROI of FB ads.
2.Make your ads more colorful.
If your ad is usually light and text-heavy, you can add more vibrant colors to your FB ad.
By adding some brightness to your FB ads, you can encourage more users to interact with your ads and your business.
3.Add an ad link.
While FB ads come with handy buttons that users can click through to your landing page, you shouldn't rely solely on them to attract potential customers to you. In addition to the buttons that FB has already placed on your ad, a simple FB advertising trick is to add a link to the text that leads to the page you want to target with your ad.
4.Target the right audience with interests.
Choosing the right interests is a crucial step in FB ad targeting.
However, FB Ads Manager currently only displays 25 interest suggestions, and a large number of marketers, everyone will receive the same interest suggestions, increasing ad competition.
5.Target FB ads to your competitors' followers: You can use FB pages to target your competitors' followers.
FB pages in Adtargeting can help you track down your competitors' pages and see how likely your audience is to like a certain page. By tracking your competitors' pages, you can also better observe the characteristics of these pages and discover which pages your competitors' fans are likely to like, so that you can adjust your ads in time to target your competitors' followers.
6.View and monitor ad performance reports in real-time
Finding the right target audience for your ads is key to improving your FB Advertising ORI. However, not everyone is capable of completing all the necessary tasks. Unfortunately, many people still think that just optimizing ads is enough, which is not the case. You have to understand your target audience and how they interact with your FB ads.
7.Don't close the entire ad set.
Don't rush to shut down the entire ad set when the ad doesn't seem to be performing well. You may leave valuable traffic and revenue behind!
When creating a Facebook ad set, there are five key decisions: allocate your budget, choose your target audience, set your ad slots, choose your bidding options, and decide where to run your ads. Within each ad collection, you'll create multiple ad materials to test and see which ones work for your target audience.
Let's say you tailor your ads to the right target audience for each ad group, for example, five ad sets of three ads each, you'll create 15 ads. Closing an entire ad group will go straight.
Delete three ads that may have been useful in the past, so don't rush to close the entire ad group.
8.Optimize your ads at the right time.
Advertisers sometimes panic when it comes to advertising, because without getting any results in the first 24 hours, many companies quickly close ads that don't convert or are too costly.
They ignore the factor that the data at hand is incomplete: most of the statistics they use to make advertising decisions are incomplete and unimportant because the audience is not large enough.
As a rule of thumb, you should wait for your ad to attract some people before considering making any changes. This time usually takes 3-7 days. Only with enough data from your audience will you be able to determine the impact of your ads.
9.Control the frequency of your ads.
Many Facebook experts disagree that you should show the same ads to the same user more than once. Part of the problem is that reach doesn't guarantee that your ad will be.
Users on Facebook see. It simply means that your ad will appear when they visit.
You may notice that after a few weeks of running your Facebook ad campaign, click-through rates drop and advertising costs increase. People are tired of seeing your ads over and over again in their news feeds.
Unless your target audience is in the millions.
Facebook will soon resume showing them your ads.
If people see your ad multiple times, they're less likely to click on your ad. An effective Facebook advertising tip to avoid ad fatigue is to schedule your ads to appear only four times in seven working days. Give your target audience a short ad break while saving hundreds of dollars for other PPC campaigns.
Running a Facebook ad campaign for your business can be very effective if you get all the important details right, such as using the best ad format and targeting the right audience.
However, if you want to obtain better advertising results in the fierce market competition, you can try some FB automatic delivery system tools, such as Yuri Gai, etc., which can comprehensively consider factors such as advertising positioning, creativity and content, delivery channels, and data analysis and optimization, formulate a scientific and reasonable advertising strategy, and continuously optimize and adjust.