The stronger the flavor of the year, the more prosperous the consumption. The Spring Festival holiday was officially launched, whether it was Chinese New Year's Eve or the first day of the first lunar month, those New Year activities that showed a strong folk flavor completely stimulated the vitality of consumption. Whether in the city or in the countryside, whether online or offline, the "New Year economy" is everywhere, with Chinese New Year's Eve meals for thousands of households, night markets for fire trees and honeysuckle, spring tours in the old city, and crowds of New Year's ......These scenes all provide a strong footnote for the vigorous upward trend of holiday consumption in Quancheng.
The annual economy is the most effective measure of "happiness". According to pre-holiday consumption reports, the Chinese New Year's Eve dinner rooms of many catering units in Jinan are basically all booked. In order to allow customers to enjoy food at home, many catering companies have launched takeaway Chinese New Year's Eve meals, customers come to pick up meals at the agreed time, or find takeaway brothers to pick up on their behalf, and the take-out volume of Chinese New Year's Eve meals in some restaurants has more than doubled compared with the same period last year. The reservation volume of Chinese New Year's Eve dinner is the observation port of urban consumption, and can also be regarded as the "happiness index" of residents, and the ability of each family to cash in on high-quality life and happy reunion is in the consumption of Chinese New Year's Eve dinner. The annual economy not only has a Chinese New Year's Eve dinner, it locks in almost the entire consumer market, in all transaction categories, money is spent on the people's days, so it can reflect the most objective consumption willingness, consumption preferences and payment ability.
The annual economy is the most powerful verification of the "supply side". The Spring Festival market, which is full of goods and dazzling flowers, bears both ends of production and consumption, and only when supply and demand are booming, can the internal circulation be smooth, and how to "burn up" the consumer market needs to work supply. Shopping during the Spring Festival this year, many citizens obviously feel more "shopping". Recently, Jinan City has adhered to the promotion of consumption as the main line of work to adjust the structure, stabilize growth and promote development, and strive to cultivate and create new consumption hotspots, and focus on the "four major plates" of the first economy, night economy, exhibition economy and brand economy, and continue to release new vitality of consumption. In the era of quality consumption, the return of the "New Year's Collection" is certainly not the old time, but to try its best to meet consumers' needs for trendy fashion and quality life, and create a new highland of consumer experience in Jinan. It can be seen that this year's Spring Festival shopping must be "earthy" and "trendy".
The annual economy is the rarest opportunity for "Jinan culture" to go out of the circle. At present, the series of cultural and tourism activities of "'Quan' in Jinan for the New Year" is in full swing. From the intangible cultural heritage collection full of culture to the opera performances, from the dazzling and wonderful folk customs exhibition to the dazzling spring water cultural and creative ......The latest resident income and expenditure survey data shows that the per capita cultural and entertainment consumption expenditure of Jinan residents in 2023 will be 3,321 yuan, a year-on-year increase of 56%。At the same time, with the increasing attention to cultural diversity and cultural inheritance, the Chinese New Year is becoming more and more like a "cultural year". In order to meet the visiting needs of tourists, provincial and municipal museums, cultural centers, libraries, art galleries and other cultural and museum venues have opened the "Spring Festival does not close" mode, and New Year painting exhibitions, intangible cultural heritage experiences, and opera performances ......Various forms of "cultural tourism New Year's goods" allow people to have more opportunities to deeply understand and experience the unique charm and value of traditional culture in Quancheng.
The annual economy is related to the happiness of the people in the city, and it is the energy level of urban consumption. A large wave of "self-traffic" annual economy has arrived, can it catch it? Recently, a group of famous artists from Zhuji jointly issued a sincere invitation to tourists from all over the country: "Quan" celebrates the New Year in Jinan! At the same time, in order to facilitate citizens and tourists to participate in the activities of "Quan" in Jinan for the New Year, and inquire about Jinan's "food, housing, transportation, travel, shopping and entertainment" related information, the Jinan Municipal Bureau of Culture and Tourism has carefully designed and produced the "'Quan' in Jinan New Year's Pocket Strategy", and pushed it to foreign tourists who come to Jinan for the New Year through mobile phone text messages. Next, it is necessary for all parties to seize the opportunity to seize the consumption period of the Spring Festival, strive to set off the first wave of consumption boom this year with the annual economy, and promote a stable and good start to the Spring Festival economy.
*:Jinan**.